LinkplanningMeasurecamp 14/9/2013 @ Mozilla

Headquarters London.

Hello

Gillis van den Broeke

Data & OperationsDirector90 Digital

www.90digital.com

The SEO manager...

“I need links to rank”

But how many?

Avoid penalties!

But getting too few links is a waste of time and money

Where is the sweet spot?

A natural link profile is essential

Distribution

There are so many pages on my site.

How many links to which page?

Complexity and all…

Focus on the most important dimensions

Methodology

Benchmark successful competitors:

● New referring domains per month● MajesticSEO Trust Flow of referring domains

1. Determine main keyword for your page

2. Get top Google results

3. Select sites with similar architecture

Who to benchmark?

New referring domains per month

Trust flow bands distribution

Link Plan for page

Note: numbers in this example are randomly chosen

Link Plan for a site

Note: numbers in this example are randomly generated

Percentage anchor text table

Note: numbers in this example are randomly generated

Anchor text distribution

Note: numbers in this example are randomly generated

Link plan in action

Money pages

Some pages more important than othersOnly linkbuild towards the important ones.

I call them: Money Pages

Read more...

Which keyword to benchmark

Based on the topic (onsite optimisation)

And

Your budget for linkbuilding

Optimal what?Optimise distribution of links over pages with fixed budget

or

Assign optimal optimal budget for fixed page + keyword combinations.

Thanks