Planning for a successful website

Planning for a successful website

Tekblink TechnologyWebsite Design and Development

http://www.tekblink.com/

http://www.tekblink.com/website-design-development-company-surat.php

General ProblemPeople don’t know what it takes to plan and

execute a successful websiteWe don’t know what It takes





Process of Website DesignPlanningArchitectureDesign and AuthorBuild and Launch




DiscoveryDiscovery: What to sayStep 1: Project goals and existing site reviewStep 2: User analysisStep 3: Competitive reviewStep 4: Gaps, Opportunities and DeadwoodStep 5: Features and BenefitsStep 6: Final project planTekblink TechnologyWebsite Design and Development



Step1: Business ObjectivesPurpose: To provide a solid foundation for the

rest of the process by ensuring a clear understanding of the business objectives. It should be a reflection of who the client is today.

Business objectivesInitial list of key audiencesInitial list of competitorsObservationsResearch notesTekblink TechnologyWebsite Design and Development



Step2: User AnalysisPurpose: To construct a clear picture of the

key audiences of the piece, considering demographics, psycho-graphics, and web graphics.

Audience Analysis and User profilesMental MapsCommunication cycles for specific audiences





Step3: Competitive website reviewPurpose: To identify key competitive

websites and evaluate them based on their brand, feature set, market share, and usability.





Step4: Gaps, Opportunities and DeadwoodPurpose: Using the research collected in steps

two and three, this process of identifying gaps, differentiating opportunities, and revealing items that do not create value for the organization or its users.




Gaps are areas where audience expectations or needs are not being met by you, but are being asked for by your audience or provided by competitors.

Opportunities are areas that differentiate you, and therefore should be exploited. These might be things you are already doing, or should do.

Deadwood are the areas of existing communication materials that are not needed or wanted by your audiences.




Step5: Features & BenefitsPurpose: To construct a prioritized list of

benefits and features the website will have for the co re audiences.




Step6: Final Project PlanPurpose: Based on all the findings from steps

1-5, the project plan will outline:Website mission statementFive-year goalsShort-term criteria for successTarget audiencesCompetitors (and URLs)Final Project PlanProjected traffic patternsRevenue modelFeature setMarketing methods

Now Review




Planning for a successful website

Technology

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