TERM PAPER PRESENTATIONON

“PLANNING”

Presented by: Md kowshick Ahmed

ID: 16251009

BBA in Marketing

Section: A

What is planning ?

Planning is the management function that involves setting goals,forming strategies for achieving those goals, and developing plansto integrate and coordinate work activities.

“The management function that includes decisions and actions toinsure future results.“ - Peter Drucker

Reasons for Planning

Reasons for

planning

Provides

direction

Reduces

uncertaint

y

Minimizes

waste and

redundancy

Establishes

goals or

standard

Team

Building

Steps of planning

i. Evaluating future situations in the light of the present

ii. Establishing clear objectives

iii. Considering planning premises

iv. Identification of Alternatives

v. Evaluation of Alternatives

vi. Choice of Alternative

vii. Formulation of Supporting

viii. Establishing Sequence of Activities

Types of planning

Findings and Analysis of

To enter the new foreign markets and expand on an international level

the Bata brand.

To run independent shoe stores with the know-how of the biggest

worldwide shoe company and with shoe lines styled and created in Italy.

• Analyze the local markets, the socioeconomic field (location, competitors)

• Average income and spending power to point out strengths and weaknesses.

• Give the maximum attention to the different local needs (fashion trends, seasonaltrends.)

Vision:

Mission:

Strategy

Strategic plans and Tactical plans of Bata Bangladesh ltd

Two Strategic Plans and Two Tactical Plans the Company has undertaken.

Strategic plans:

1. Introducing royalty based product “Hush Puppies”:

Merchandising department introduces new concept to market

royalty based product named “Hush Puppies” as high-end

article. There are 5 retail stores in the Dhaka city solely for

market “Hush Puppies” brand.

2. Separation of export wing for gaining tax shield, the company

took a decision to separate its export wing and made a new

separate Company for export of lather and shoes. By the

decision, the Company as a whole made greater profit than that

of previous.

Strategic plans and Tactical plans of Bata Bangladesh ltd

Tactical plans:

1. Implementation of POS in all sales outlet:

The Company introduces automation named Point of Sales

(POS) system in all sales outlet retail or wholesale. By

introducing this automated system, cash collection and

Treasury management system become efficient.

2. Change in old line of machinery:

Keeping in mind the change in consumer behavior and their

tests, the Company changed its old line of machineries with

new one. This, in turn, increased turnover and hits positively

on net earnings.

SWOT-Analysis of

Strengths:

1. Bata’s strength lies in its worldwidepresence.

2. While local companies are self-governing,each one benefits from its link to theinternational.

3. Product innovation and sourcing.

4. Product concept development and constantimprovement of business processes in order tooffer customers great value and the bestpossible service.

5. Strong brand value.

Weaknesses

1.High cost.

2. Lack of product

differentiation.

3. Product mix.

SWOT-Analysis of

Opportunities

1. Bata has every opportunity to

capture export market.

2. Marketwise royalty based

high-end products in local

market.

SWOT-Analysis of

Threats

1. Growth of Apex can cause

barriers to growth of Bata.

2. Emergence of Grameen-

Adidas in Bangladesh.

3. Emergence of new

entrants like some small

companies with low price.

SWOT-Analysis of

Recommendations

1. Give sales discount and free samples to influence more sales in the growingshoe market for short term planning.

2. Reduce the price level that means focus on specific plan.

3. More advertisements should be exposed.

4. Should build awareness among the potential users of this type of footwearproduct.

5. Improve directional plan and bring more design, color, and designcombination to be competitive.

6. To merge with the local companies and to expand more segmentation.

7. Give more importance on standing plans.

Thank you

Any question …?