Planning and Prioritizing for Post-Pandemic...
32
Planning and Prioritizing for Post-Pandemic Progress Mary De Luca, M.A., Vice President
Transcript of Planning and Prioritizing for Post-Pandemic...
Planning and Prioritizing for Post-Pandemic Progress
Mary De Luca, M.A., Vice President
PAM COX-OTTOCEO
CHERYL BROOMPRESIDENT
MARY DE LUCAVICE PRESIDENT
Without taking the time to plan, without taking the time to imagine,
to think about the long-term position, I assure you, you will be busy tackling short-term priorities
and your outlook on the future will continue to be obscured
by the fog of clouded thinking.”
--Stephen Woessner, CEO, Predictive ROI
Let’s take control:
TimeSpendingGoodwill
PART ONE:YOUR TIME
Your time is NOT free.
Measure the REAL cost of ideas.
And PRIORITIZE.
How to Rate Your Work and Measure its Worth
• How much enrollment can it generate?• How time/cost effective will it be to implement?• How much community goodwill will it foster?
“If you can’t measure it, you can’t manage it.”--Peter Drucker
#
How to Speak Truth to Power and Safeguard Your Resources
• Ask for what you need to know now: “What are your priorities?”
• Ask for resources you need to address priorities and be clear about what you will/will not deliver: “If we do X, we can’t do Y and Z.”
• Once you establish the rules, get leadership to support you.
Remember not to let anyone put the entire burden of enrollment on you.
How to Target Your Attention So You Are Not the Target
Focus on big-picture college opportunities based on audience:
• Who’s easiest to reach? • Who’s more likely to stay? • Who will generate most resources?
How to Target Your Attention So You Are Not the Target
Focus on big-picture program-level opportunities:
• Programs that feed in-demand jobs• Programs that are brand new investments• Programs with proven retention track record
Planning Considerations
Be clear on the objectives and intent of the plan.
Set expectations for timing and completion: 24-46 hours, not 4-6 weeks!
Prioritize: • Start with 5-10 great ideas• Distill to 1-2 great ideas with clear action steps
for the next 30 days• Get everyone on the same page• Revisit in 30 days• Make 90-day (3 month) and annual plan to
support strategic (3-year plan)
From First Things First by Stephen Covey
Messaging flowTimeline that allows flexibility and efficacy Multiple media channels An ongoing full-court press of communicationsPersonal touchpoints and engagementClear triggers (calls to action)Tracking and evaluation
CommunicationPlan Considerations
Make sure your actions are:• Specific• Measurable• Attainable
CommunicationPlan Considerations
ACTION AUDIENCE MEDIA MESSAGE OBJECTIVE TIMING BUDGET TRACKING & EVALUTION
OWNER
Description of communication/
activity
Who will receive the
communication
Method of communication
Essential content/
motivators
Call to action When and how often it will
happen
Cost and budget
allocation
How you will measure
Who is responsible
Inquiry email
Inquiry database
email Value and career opportunities
apply Weekly (until applied)
In-house Application conversions
Marketing coordinator
Digital/Social Media
Prospective adult learners conducting career/college searches
Display, Facebook, Instagram
Better job, more money
Visit website 3-month run (June-Aug)
$18,000 (advertising budget)
Impressions, clicks, landing page traffic
Digital media coordinator
Keep it simple
PART TWO:YOUR SPENDING
How to Prioritize Spending
• Do the hard work in terms of prioritizing your time/effort. • Cut out spending that no longer
makes sense.• Determine what you can live
without…potentially forever.• Invest in needed research.• Allocate budget according to plan.
Remember:
Starting small is better than not starting. Good and done is better than perfect and incomplete.Inclusive is better than silos.
“…the lack of a plan only exacerbates disorientation in an already confusing situation.”
– Carsten Lund Pendersen and Thomas Ritter,
“Preparing Your Business for a Post-Pandemic World,”
April 10, 2020, Harvard Business Review
PART THREE:YOUR GOODWILL
Serve your niche by doubling down on being HELPFUL and SUPPORTIVE. Share the best of what you do in a super generous way while others are reacting and frozen still.--Stephen Woessner, CEO,
Predictive ROI
Goodwill Is Always a Priority, Especially in a Pandemic.
Remind the community:• Why you’re different • How you give them hope• How you change lives
Remind your students:• You have their backs• You want them to succeed
Provide them reciprocity!
How Can You Build More Goodwill?
Ask active, open-ended questions:
How can we create new options?What could we teach?How can we be even more helpful?
Words of Encouragement
We have the tools to define our own narratives. It’s our story to tell.
Let go and participate wholly.
Adopt ‘Rule Number 6,’ which is to not take yourself too seriously.
—From The Art of Possibility
Words of Encouragement
Put on your BIG GIRL or BIG BOY pants.
—Dr. Pam Cox-Otto, CEO, Interact
You’ve got this!
Questions?
Planning and Prioritizing for Post-Pandemic Progress
Pam Cox-Otto, Ph.D., CEO, [email protected] Broom, M.A., President, [email protected] De Luca, M.A., Vice President, [email protected]
Want to talk to our team of experts? Email
[email protected] get started.
2yearexperts.com
