Natasha Okore

A2 Media

Planning and Evaluation

Brief

I did promotion package for the release of an album, to include a music promo video, together with two options:

• a cover for its release as part of a digipak (CD/DVD package);

• a magazine advertisement for the digipak (CD/DVD package).

Target Audience

• The target audience that I am aiming for is teenagers/young adults

• People who are interested in popular music e.g. music charts

Pre-Production

Questionnaire

• I planned a questionnaire and found out what sort of music/music video they prefer.

• Most of the people preferred mainstream/popular music

• Also most people didn’t mind

about having special effects

in a video

Theme

• The theme that I wanted to do was nightlife as it is a popular idea to have in music video

• This attracts to teenagers

and young adults as

they like to have fun

to and enjoy

themselves

Licence

• I sent an email for permission to use the song ‘Bonkers’ for my project

• Emailed both record labels

Cast/Crew List

The cast/crew list

that I included were

17-18 year olds that

fitted in the target

Audience.

Storyboard

I drew my ideas for what

to do for my actual music

Video. I included what clips

I would add and the design

of what the characters

would look like

The Concept

I written of what I wouldadd for my music video.Different locations I would film and what theCharacters would do.The inspiration fromChemical Brothers –Galvanize

Ideas and Inspiration

The music video

‘Galvanize’ gave me

inspiration because of the

clown characters

included in the music

video

Action Plan

This was all my planning on my

project. Some of these did not

go according to plan because

mainly I couldn’t take pictures

or film at that time.

Post-Production

Filming characters

The two characters are

clowns being rebellious

and having fun. The

face paint I wanted it to be

bright colours.

Filming shots

I filmed inside the car and

on the bridge to get

motorway shots as that

refers to my theme on

‘nightlife’

Products

Music Video

http://www.youtube.com/watch?v=smOBg2JkJCI

CD Cover digipak

Inside

FrontBack

Magazine Advertisement

In what ways does your media product use, develop or

challenge forms and conventions of real media

products?

The conventions I used in my music video are the clown characters I included which is where I got my inspiration from the music video ‘Galvanize’ by the Chemical Brothers. I challenged the conventions by using the effects on iMovie ‘adjust colours’.

In my magazine

advertisement, the

conventions I included

were the positive quotes from different newspapers and magazines. I also the date of when the album comes out and the website as that is included as advertising.

The album cover including big text so that the audience knows what artist and the album name is.

The back I included the

Copyright text which is

usually in most album covers

How effective is the combination of your main product and

ancillary texts?

I used the same font

throughout my products,

Century Gothic and

Champagne and Limousines

to make it more professional

I print screened the

image to add it to my

magazine advertisement

and tinted it to the colour

pink as I wanted it

eye-catching to the

audience

What have you learned from your audience feedback?

Most of my feedback

was positive, these

were the comments

from Youtube.

All the comments

Were made by 18-23 year old both male and female.

The other feedback I got was

from the media teacher

how the lighting wasn’t

good in my 1st attempt. So

I used ‘adjust colours’ on

iMovie, to make the video more

cohesive.

The feedback that I got from audience for my ancillary products were:

• The back cover looked good because of the tinted colour purple

• The text stands out

• The use of pictures were good

• Improvements – clearer pictures for inside the digipak

How did you use media technologies in the construction

and research, planning and evaluation stages?

• I used iMovie to edit my music video and clips

• I used Photoshop to edit my magazine advertisement and cd cover digipak

Improvements

• Add more footage to the video

• Add more special effects to my cover and advertisements