MARKETING PLAN OUTLINE

MARKETING PLAN OUTLINE

I. EXECUTIVE SUMMARY

II. MISSION STATEMENT

III. SITUATION ANALYSIS

A) MARKET SUMMARY INDUSTRY ANALYSIS

B) ENVIRONMENTAL ANALYSIS

C) SWOT

D) COMPETITION

IV. MARKETING STRATEGY

A) OBJECTIVES

B) TARGET MARKETS

C) POSITIONING

V. MARKETING MIX

A) PRODUCT

B) PRICE

C) PROMOTION

D) DISTRIBUTION

VI. FINANCIALS

VII. CONTROLS

A) IMPLEMENTATION

B) CONTINGENCY PLANS