Plan of Attack for generating new business presentation_Silvia Alongi
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Transcript of Plan of Attack for generating new business presentation_Silvia Alongi
Tradedoubler and Affiliate Marketing
Silvia Alongi
1
Leading International Performance
Marketing Company
Advertisers or Merchants
Increases online sales
Generates leads
Drives revenue
Improves marketing ROI
Media Agencies
Generates profitable
sales
Drives leads
Delivers performance
marketing’s secure ROI
Leverages
Tradedoubler’s white
label technology
platform
Publishers or Affiliates
Monetizes the website
Optimizes the site to
make more revenue
Manages the advertiser
program
Advertises opportunities
with top brands
SUCCESS SAME TARGET GROUPS
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Performance – based
advertising network
International performance
marketing services
Identifies new potential
market opportunities
Provides a low-risk model
for launching products in
new territories
Tradedoubler technology
platform
White label affiliate
platform
Software-as-a-Service
(SaaS)
Pay-for-Performance Model
ON-LINE ADVERTISING
PRICING MODELS
Cost-per-thousand Impression
Cost per Action
CPC (Cost Per Click)
CPL (Cost Per Lead)
CPS (Cost per Sale)
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Affiliate
Marketing
Type of performance-based
marketing Core players
Merchant rewards one or
more affiliates for a sale,
which has been shown to
derive from affiliate’s website
or email activity
Potential customers
Merchants or Advertisers
(provider of the offer)
Publishers or Affiliates
(promoter of the offer)
Affiliate Network
(intermediary)
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PLAYERS
TASKS
Amazon and Ebay
Merchant
works directly with the
publishers
makes payments
tracks number of clicks and
sales generated
DIFFERENT TYPES Direct Affiliate Affiliate Network
Merchant joins an affiliate
network
Intermediary manages the
affiliate marketing campaign on
merchants behalf
Tradedoubler, Zanox and Merlin
Wizard
Sell products and services at low cost
Get new contacts
Achieve measurable results
Diversify channels of promotion
Brand awarenessAD
VA
NT
AG
ES
Pay-for-Performance
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“Have you a business and want to increase your sales, your
customer base or promote your brand to an audience that you have
not intercepted or too expensive to be intercepted by your own
strength?
Website merchant quality
Type of products/services
Willingness to pay of merchants
Avoid the merchants who do not use the cookies
Figure out the needs and expectations
Develop recruitment strategy
Focus on quality
Use more effectively the network
Personalise and communicate
Take care of them
Ask for feedback on the marketing affiliate program
Work with patience and perseverance
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1) Only promote products that you have used
2) Also promote expensive products
3) Always describe the product that are
promoting
4) Create a review site and link to affiliates
5) Share the experience with the product
6) Make sure there is an existing market
STRATEGIES REASONS
1) ROI on quality product > ROI on unknow
product
2) Best quality guarantee and need to make fewer
sales to achieve same revenue
3) Audience will be more intrigued
4) Audience know you, trust you and accept your
advice on a product that you know
5) Create a solid relationship with the target
audience
6) Promote a product that the people want and
need
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Increase online and offline sales
Acquire new contacts (lead
generation)
Promote the brand
Identify sales opportunities
Correct performance
Merchants Tradedoubler
Generate new affiliate business
Identify and research new merchants
opportunities
Optimize activities for the merchants
Mantain accurate records of my
activities
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