PlacePop: Social Media Week LA
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Transcript of PlacePop: Social Media Week LA
![Page 1: PlacePop: Social Media Week LA](https://reader033.fdocuments.net/reader033/viewer/2022052823/5557b0dbd8b42a4a5d8b509a/html5/thumbnails/1.jpg)
Virtual Loyalty Card Platformfor iPhone, Android, Web,
Twitter and Facebook
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Two core products:
Consumer Mobile app: Business Web app:
http://placepop.com/about/tour http://placepop.com/about/business
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PlacePop provides
businesses a virtual loyalty card program
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This allows companies to
attract,retain, and
rewardcustomers using
the familiar features of a loyalty card
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What are the advantages of a
virtual card?
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Far greater flexibility
for promotions
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Dramatically reduced program operating costs
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Increased opportunity for exposure on
other social networks
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Why smartphones?
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In the United States:
52 → 108 million smartphones
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In Europe:
44 → 95 million smartphones
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Everywhere else:
102 → 292 million smartphones
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Okay, show me this card!
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Business name and location
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Photo of the place
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Engaging, animated check-in history
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Card numbering for adoption-based marketing programs
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The number of people who have a card at a given place is
visible to everyone
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Cards have familiar status levels that do not require re-educating
consumers
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1. Basic card
First check-in
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2. Bronze card
after 3 check-ins
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3. Silver card
after 10 check-ins
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4. Gold card
after 25 check-ins
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5. Platinum card
after 50 check-ins
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Brand exposure through social media
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Facebook has more than 400 million active users
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The average user has
130 friends
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More than 100 million users are accessing
Facebook on a mobile device
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Mobile users are twice as active as other users
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Twitter has over 100 million
registered users creating
65 million tweets a day
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37% use Twitter from a mobile device
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PlacePop is an innovative consumer product
for both the web and mobile devices …
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… as well as a tool for any business to create and manage a virtual
loyalty card program …
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PlacePop for Businesses: Simple setup
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PlacePop for Businesses: Simple setup
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PlacePop for Businesses: Simple setup
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PlacePop for Businesses: Simple setup
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PlacePop for Businesses: Simple setup
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Each business can design its own loyalty card with a custom
image.
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When your customers check in, you can greet them with a friendly
promotional message.
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Watch the video tours
Consumer iPhone app: Business web app:http://placepop.com/about/tour http://placepop.com/about/business