PLACEMENT

INDIAN INSTITUTE OF TOURISM AND TRAVEL MANAGEMENT

(An organisation of Ministry of Tourism, Govt. of India)

PGDM-SERVICES

2012-14

Indian Institute of Tourism and Travel Management (IITTM), an autonomousorganization of the Ministry of Tourism, Government of India, is one of the premierinstitutes in the country offering education, training, research and consultancy insustainable management of tourism, travel and other allied sectors. The stakeholders’realization that the country is in need of such professionals who can provide an excellentstandard of products and services, resulted in the creation of IITTM in 1983 at New Delhi.It is devoted to the pursuit of higher knowledge in tourism and its dissemination to adiverse audience. Over the years, Institute has established a distinguished identity of itsown and reached at a commanding position among sectoral B-Schools in the country. Withits focus in meeting the changing needs of the tourism industry, it has played a pioneeringrole in the propagation and professionalization of tourism education. The management ofthe Institute is entrusted in the hands of the Board of Governors having the UnionMinister for Tourism as its Chairperson. The efforts of the Institute have beeninstrumental in evolving the fundamental framework for tourism education and trainingin the country as it exists today. The Ministry of Tourism, Government of India has alsoentrusted the institute to conduct regional level guide training programmes for all theregions of the country. Having set the benchmark in Tourism sector, we have begun thejourney to define excellence in field of ever expanding Service sector. IITTM, with its vastresource pool and enormous experience will set trends and create new paths which willset the pattern to be followed in future.

PGDM - ServicesServices sector is driving the growth of India economy by contributing 56.5% per cent toits GDP in 2012. Being a people centric sector, quality of manpower plays critical role here.Specialized management courses in services were started a little late in the country. IITTMstarted its PGDM-Services programme in 2007 to fill the gap in manpower requirementsin many areas where its core programmes of travel and tourism were found to be too niche.The institute had the long experience of preparing people for tourism, hospitality andrelated areas and builds the same servitude among its services management students.

Students at IITTM have the advantage of expanding their knowledge and learn relevantskills in a campus where all learning is services focused. Hands- on experience gained bythe students in arranging various in house events train them in small but actual modules.Students also get opportunity to work with faculty members on their research andconsultancy projects. It is expected that with their strong theoretical background, studentsshall be able to transfer these skills on job. The open and participatory approach to teachingmakes students think critically than to rote learn. This learning has held our past batchesgood in their work places and we hope that same shall continue.

The course focuses on general management of service organizations along with industryspecific knowledge in the areas of tourism, hospitality, finance, Marketing and HumanResources. IITTM faculty has worked meticulously to prepare students for their entry inthe corporate world.

‘We invite you to join us for Summer placements for the 2012-14 batch.’

From the desk of Director…

Services sector is driving the growth of India economy and contribute 56.5%per cent to its GDP in 2012. This is a people centric sector and quality ofmanpower is a key differen Indian Institute of Tourism and TravelManagement is the nodal institute in the country to develop manpower intourism and allied sectors. Its PGDM-Services programme has been runningsince 2007.

The long experience of the institute in developing manpower for tourism, hospitality and relatedareas enables it to build the same servitude among its services management students.

Students at IITTM have the advantage of expanding their knowledge and learn relevant skills in acampus where all learning is services focused. Hands- on experience gained by the students inarranging various in house events train them in small but actual modules. Students also getopportunity to work with faculty members on their research and consultancy projects. It is expectedthat with their strong theoretical background, students shall be able to transfer these skills on job.The open and participatory approach to teaching makes students think critically than to rote learn.This learning has held our past batches good in their work places and we hope that same shallcontinue. The course focuses on general management of service organizations along with industryspecific knowledge in the areas of tourism, hospitality, finance, Marketing and Human Resources.IITTM faculty has worked meticulously to prepare students for their entry in the corporate world.

‘We invite you to join us for Summer placements for the 2012-14 batch.’

Prof. Manjula ChaudharyDirector(IITTM)

From the desk of Chairperson… Indian Institute of Tourism and Travel Management has been theoldest, best comprehensive tourism school in South Asia.

Indian Institute of Tourism and Travel Management, Gwalior hasearned its place amongst the most prestigious institutions not only inthe country but also internationally ever since its inception as a Centerof Excellence in Service Sector by the Ministry of Tourism,Government of India.

At Indian Institute of Tourism and Travel Management, we equip our students to face thechallenges of managing business activities in an ever-changing environment in the globalscenario as a whole. The know-how thus developed enables young managers to excel inemerging technology and knowledge-oriented sectors and also to establish themselves as anentrepreneur.

The PGDM (Services) program strikes an innovative balance between the theory and thepractices of management. The innovative pedagogy inculcates needed skills in students,which makes them competent for the service industry. The two-year four-semester courseprovides for 6-8 weeks of summer training in industry. The four semesters of course workimpart a sound base of knowledge and skills in the functional disciplines of management.

Entrance of IITTM reflects the best of our youth and cultural diversity of the nation.

‘We welcome you to become our partners in sharing our dream vision and our journey.’

Dr. Monika PrakashChairperson-PGDM(Services)

From the desk of Placement Officer… It gives me great pleasure to invite you to the PlacementProgramme of PGDM(Services) at Institute of Tourism andTravel Management, Gwalior. I consider it to be an honor andopportunity to present you a group of young, dynamicstudents of PGDM(Services) who have been groomed to facechallenges that lie ahead for them in the industry andcorporate world as a whole.

At IITTM, our students are well groomed and ready to take the challenges, head on. Theirunique cultural orientations and diverse regional affiliations make them develop distinctivemanagerial solutions with a thrust on ethics and values which is much needed in thepresent times. You are cordially invited to our campus to interact with our new ageprofessional managers and assess their skills to assist helping your organization grow.I would take this opportunity to thank the industry who have given their constant supportto us and would like to invite you for campus for final placement. I wish the students of thisbatch grand success in their endeavors and feel confident that they will make significantcontributions to the industry in the course of their work.

‘We welcome you to become our partners in sharing our dream vision and our journey.’

Dr. Jaswinder KumarPlacement Coordinator

Course Curriculum

Managements Concepts and OrganisationalBehaviourManagerial EconomicsIT for ManagementTourism Concepts and ImpactsMarketing ManagementDecision ScienceBusiness Legislation Accounting for ManagersSoft Skill Laboratory

SEMESTER - I

Seminar on Contemporary IssuesBusiness CommunicationFinancial ManagementHuman Resource ManagementBusiness Research MethodsOperation ManagementBusiness EnvironmentMarketing of ServicesOnline Marketing

SEMESTER II

Information System for ManagementEntrepreneurship and Business Plan DevelopmentStrategic ManagementBusiness Ethics and CSRSummer Training ProjectFunctional Elective I & IISectoral Elective I & II

SEMESTER - IIIFunctional Elective IIIFunctional Elective IVSectoral Elective IIISectoral Elective IVProject Report and Viva-Voice

SEMESTER - IV

FUNCTIONAL ELECTIVE

• Product and Brand Management

• Retail Management

• Sales and Distribution Management

• Advertising and Promotion Management

Marketing

FUNCTIONAL ELECTIVE

• Security Analysis and Portfolio Management

• Risk Management

• Management of Mutual Funds

• Corporate Restructuring

FINANCE

FUNCTIONAL ELECTIVE

• Human Resource Development

• Industrial Relations and Legislation

• Compensation Management

• Organisational Change and Development

Management

SECTORAL ELECTIVES

• Tourism and Hospitality Marketing

• Meeting, Incentives, Conventions and Exhibitions

• Destination Management

• Sustainable Tourism Development

Tourism Management

SECTORAL ELECTIVES

• Wealth Management

• International Corporate Finance

• Management of Financial Services

• Management of Commercial Banks

Financial Services

PEDAGOGYINDUSTRY ALIGNED

PEDAGOGY ASSIGNMENTS AND

PROJECTS CASE STUDY APPROACH

The practice of puttingstudents in the shoes ofmanagers and applyingtheoretical skills to real-lifeunstructured problems hasproved to be a successfulapproach to learning overthe years. Adopting thisstrategy, IITTM exposes itsstudents to case studies,covering an array of subjects,which are discussed in theclass by the faculty and alsoamong the student fraternityto enhance learning.

In furtherance of the principleof industry aligned growth,IITTM also includes guestlectures from industry expertsas well as live projects as partof the course curriculum. Thisensures a continuous industryinteraction process that aimsto provide students with aninsight into current globaltrends and future businessopportunities.

Integral parts of the IITTMcurriculum are the Assignmentsand Projects which eachstudent prepares for eachsubject during the semester. Itis a combination of theinsightful research andanalytical thinking on a topicthat is a reflection of what istaught in the classroom and itsrelation to the current businessscenario. The Projects andAssignments are the perfect mixof academic research andpractical scenarios which iscentral to every B school.

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SRISHTI RAMTEKEsrishtirumi@gmail.com9669482622B.Com (Travel & Tourism)BHEL, Bhopal

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Books & PublicationsTourism MarketingProf. Manjula Chaudhary, Oxford Publication

Starting a Tourism EnterpriseDr. Monika Prakash, Prof. Nimit Chowdhary, Matrix Publication

Managing a Small BusinessProf. Nimit Chowdhary, Dr. Monika Prakash, Matrix Publication

Tourism and It's development- A geographical analysisDr. Vinay Kumar Rai

Changing values and leadership style: a case study of the Indian policeAdyasha Das, Gyanyug Publication, Bhubaneswar

Handbook for Tour GuidesProf . Nimit Chowdhary

Tourism for DevelopmentProf. Sandeep Kulshreshtha, Kanishka Publisher

Tourism Towards New HorizonsProf. Sandeep Kulshreshtha, Kanishka Publisher

The reputation of the institute owes to not only for its uniquely designed courses, pedagogy, managementdevelopment programmes, more particularly the informal sector, but a team of qualified and highlymotivated faculty having diverse disciplinary background. The Institute is proud of its academicenvironment, which gives ample freedom to the faculty in their pursuit of academic excellence and theirresearch works are focused on fostering the knowledge creation, which can benefit the tourism businessand equally the socio-economic development. The knowledge created by the faculty also contributes toenriching the course content and its delivery. Some of Research project undertaken by IITTM are:

•Analyzing the factors for the slowdown in tourist arrivals in India (MoT)•Problems and prospects of accessible tourism in India (MoT)•Entrepreneurial intentions of tourism students (ICSSR)•Accommodation demand forecasting for Commonwealth Games 2010 (MoT)•Problems and challenges faced by Medical tourists visiting India(MoT)•Evaluation of Visit India 2009 Campaign (MoT)•Evaluation of ‘Athithi Devo Bhava’ campaign on FM channels (MoT)•Evaluation of Visa-on-Arrival scheme (MoT)•Rural Tourism Project at Padnavapur (Orissa Government)

Research at IITTM

Prof. Manjula ChaudharyDirector

Dr. Sandeep KulshreshthaProfessor

Dr. Monika PrakashAssociate Professor

Dr. Saurabh DixitAssistant Professor

Mr. Chandra Shekhar BaruaAssistant Professor

Mr. Ramesh DevrathAssistant Professor

Dr. Jaswinder KumarAssistant Professor

Ms. Ranu ChauhanAssistant Professor

Mr. Vishal KeshariAssistant Professor

Mr. Amit TiwariAssistant Professor

Mr. Ravinder DograAssistant Professor

Dr. Kamakshi MaheshwariAssistant Professor

Mr. Jeet DograAssistant Professor

Mr. Ramakrishna K.Assistant Professor

Mr. Abilash R.Assistant Professor

Mr. R.M. KhusroAssistant Professor

Mr. Mahesha R. NayakAssistant Professor

The Gurus

Dr. Jaswinder KumarAsst. Professor & Placement Officer+91 9425309135

Ravinder DograAsst. Professor

Mob. +91 90390 51004Fax: +91 0751-2344054Email: jaswinderkumarsharma@gmail.com

servicesiittm@gmail.com

IITTM CAMPUSES ALSO AT:NoidaIndian Institute of Tourism and Travel Management Plot NO. A-35 & 36, Sector – 62, NOIDA (UP)Tel: 0120-24591444 www.iittm.noida@gmail.com

BhubaneswarIndian Institute of Tourism and Travel Management Baji Rout Regional Centre for Eastern India, Dumuduma, Bhubaneswar-751019 (Odisha). Phone: 0674-2472014/15

Nellore Indian Institute of Tourism and Travel Management Parthsarathi Nagar, N.C. Factory (BO), Muthukur Road, Nellore-524004 (AP) Phone: 0861-2353199

GoaNational Institute of Water SportsSundial Apartment, A.S. Road, Altinho, Panji-403001 (Goa)Telefax: 0832 2436400, Tel: 2436550 Email: niwsgoa@gmail.com

ConceptAnkit Kumar Verma

Indian Institute of Tourism and Travel Management, Gwalior(An Organisation of Ministry of Tourism, Government of India)

Student CoordinatorAnkit Kumar Verma9827347644Pankaj Singh Chandel8962644894

PhotographyAshish Kr Pandey (Eco guide)