Pizza Pasta Outlet Business Plan

SODA FOUNTAIN!

PROPOSED PLAN FOR SETTING UP FOUNTAIN AT PORT GRAND

SODA FOUNTAIN!

PROPOSAL INDEX

PASTA-BASTA! PROPOSAL INDEX1. Logo 2. Executive Summary 3. Layout Plan 13. 4. Lay out Plan Restaurant 14. Marketing Plan Proposed Menu 11. 12. Capital Investment Preliminary Revenues & ROI calculation

5. Restaurant Impression15. Area & Interior Works 6. Proposed Furniture, Chairs and Tables 7. Proposed Crockery 8. Proposed Ceiling Light 9. Proposed Fancy Uniform 10. Market Research Results 16. Action Plan

SODA FOUNTAIN!LOGO

SODA FOUNTAIN!

EXECUTIVE SUMMARY

SODA FOUNTAIN! EXECUTIVE SUMMARY Objective:The Soda fountain will sell hot and cold beverages as its primary products in addition to light snacks & confectionary items. The Soda Fountain will primarily focus on selling all types of CSDS, mock tails, tea and coffee. The USP of the fountain lies in its location which is central and cannot be missed by the average visitor of Port Grand. The other strength of the facility will heavily rely on the package and display of its products. It will definitely be done in an appealing manner to differ from any regular beverage serving facility.

SODA-FOUNTAIN! EXECUTIVE SUMMARY OPERATIONS PERFORMANCE:Keeping in view the unparalleled reputation of Port Grand as a facility with both, wide range of dining options and entertainment options, there is very little doubt that the fountain will not be able to achieve its desired targets.It is evident from the current trend and comparative results that with the increase in popularity of Port Grand we are optimistic that the footfall of the fiscal year of 2012/2013 will be showing an increasing trend. The total F&B revenues will also shown an increase when compared with the previous year while the departmental profit will also receive a boost over the same period

SODA-FOUNTAIN! EXECUTIVE SUMMARY Location & Concept Portrayal:The existing space is ideal for the placement of this facility as it caters to all sections of the complex, the central location of the fountain is its major USP. We intend to have this fountain operating from 5.00pm until midnight and the hours of operation can easily be revisited based on the kind of activities taking place in house. This is a major advantage of running the facility internally and gives us the added advantage of maximizing sales and eventually the profits. The concept is very simple and it is based on the fact that it will be an outlet that serves hot and cold beverages with a range of light snacks and confectionary items. The items are to be served and displayed in an appealing manner to make it a unique concept.

SODA- FOUNTAIN! EXECUTIVE SUMMARY OFFERINGS: All types of CSDs, bottled juices, variety of energy drinks, cold coffee(cans) Variety of snack item i.e. bakery items, sandwiches and wide range of confectionary items

Average check will vary from Rs. 50 to Rs.200 Wholesome portions guaranteed;

PASTA-BASTA! EXECUTIVE SUMMARY LAYOUT & TIMINGS:

Opening hours 7 days a week from 2.00pm to 1.00 am last order;Currently this will be the only outlet of its kind on the street.

PASTA-BASTA! RestaurantLayout Plan Kitchen

PASTA-BASTA! LAYOUT PLAN KITCHEN

PASTA-BASTA! RESTAURANT

Layout Plan Restaurant

PASTA-BASTA! LAYOUT PLAN RESTAURANT

PASTA-BASTA! Restaurant

Restaurant Impression

PASTA-BASTA! RESTAURANT IMPRESSION


Proposed Furniture

PASTA-BASTA! - PROPOSED FURNITURE DISPLAY

PASTA-BASTA! RestaurantCROCKERY

PASTA-BASTA! - PROPOSED CROCKERY DISPLAY






Proposed Lights

PASTA-BASTA! - PROPOSED CEILING LIGHTS

PASTA-BASTA! - PROPOSED WALL LIGHTS


Proposed Fancy Uniform

PASTA-BASTA! - PROPOSED FANCY UNIFORMCHEF UNIFORM

PASTA-BASTA! - PROPOSED FANCY UNIFORMWAITER UNIFORM

PASTA-BASTA! RestaurantMARKET RESEARCH RESULTS

Pasta-Basta! Market Research ResultsQuestion Asked Responses Received Not Answered 5 1.92% Some Times 128 Not Answered 20 7.66% Not Answered 10 3.83%

Yes 1. Do you find this restaurant concept interesting ? %age to total responses 246

No 10

Total 261 100.00% Total 261 100.00% Total 261 100.00%

94.25% 3.83% Always Never

2. Do You like Pasta Dishes? %age to total responses

109

4

41.76% 1.53% 49.04% Yes No 3 May Be 39

3. Would you visit this restaurant with family & friends? 209 %age to total responses

80.08% 1.15% 14.94%

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. Names no Mr. Sardar 1 Khalid Mr. A 2 Akbar Mr. M 3 Akbar Ms. Sadia 4 Ahmed Ms. Amna 5 Kabeer Ms. 6 Shanella Kabeer Mr. Kabeer 7 Malik 8 Mr. Hanan Mr. Babur 9 Kamal Mr. Atle 10 Hetland Contact # Email Address Q1Yes Yes Yes Yes Yes

Q2

Q3 Comment

0300 5340004 [email protected] / 0300 9734817 3005019222 3472439636 3008548175 0303 5112311

SomeTimes Yes Alwayes Always Yes

It really depends on the quality and the trendy look you are able to create.

Yes Smart and ultra clean is a must for me.

SomeTimes Yes Ambiance is very imported Always Yes Good Effect, Please maintain.

3035112311

Yes

SomeTimes Yes

3035112311 0321 5010179 3005103000 [email protected]

Yes Yes Yes

SomeTimes Yes Always

Further promotion and marketing with spread uncentues would help. Yes Keep on conducting such events.

SomeTimes Yes I hope Taere will be viwo.

3425335161

[email protected]

Yes

Always

Always pleasant to attend Marriott & Pearl Yes Musical evenings Norwegians too enjoy Pakistani Music & Food!

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. Names no Ms. Saniya 11 Zafar Mr. Haroon 12 Rasul Ms. Laraib 13 Khan 14 Mr. Pervez Ms. Mariam 15 Nadeem Dr. 16 Shehwar Sikander Mr. Malik 17 Sikandar Hayat Mr. Khalid 18 Bin Sohail Mr. Bilal 19 Saeed 20 Mr. Lakurr Contact # Email [email protected] [email protected] 3334254124 3454145489 3224393986

Q1Yes YES Yes Yes Yes

Q2Always

Q3 CommentYes

Diet conscious people should be offered be own pasta with varied low calories meals.

SomeTimes Yes

Allow children i.e. part time students to sing on special occasions held in PC. SomeTimes Yes My dear I like this very much.SomeTimes Yes Always Yes

3217605933

Yes

Always

Yes

0321 5333771

Yes

Always

Yes MayB e MayB e

0345 5200701 3005015888

Yes Yes Yes

SomeTimes SomeTimes

SomeTimes Yes I like this Hotel food is good.

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. Names no Ms. Samina 21 Shahid Mr. Shahid 22 Bashir Mr. Waqar 23 Amjed 24 Mr. Iftahar Mr. M 25 imran Mr. 26 Mehmood Ali Khan27

Contact #3005269787 3225111069 3455486041 3004143595 3459498554

Email Address

Q1Yes Yes Yes Yes Yes

Q2Always Always Always

Q3 CommentYes We have always enjoyed our visit to PC Rwp. Yes PC Rawalpindi is arranging good function. Yes Will be waiting anxiously for the opening.

SomeTimes Yes I like this Hotel very much. Always MayB Best Environment, I have ever seen which is e the tradition of pearl Continental.

3008235027

Yes

SomeTimes Yes

Found good company from staff Really like this. It has been an exhilarating event. One that we will cherish for a life time. I appreciate your idea, but must put some more interesting items for old age people.

Ms. Tabinda 3334254124 Tahir

[email protected]

Yes

SomeTimes Yes

Ms. Bushra 0323 5427274 Shahzad Prof 29 3009135587 [email protected] Shahzad Ali Ms. 03465040579/ 30 2214197 Mushfaih28

Yes Yes Yes

SomeTimes Yes SomeTimes Yes Always Yes

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. Names Contact # no Ms. Farah 31 3339134628 Najeeb 32 Mrs. Sardar 051 5730247 Mrs. Sheikh 33 3004200876 Shahnaz Mr. Imtiaz Ul Haq & 34 3008500068 Afshan Imtiaz Ms. 35 Maruam Naseem Ms.36 Meshayam 3235166171 Yes Always 0333 5239951

Email Address

Q1Yes YES Yes

Q2Always SomeTimes Always

Q3Yes Yes Yes

Comment

I like visiting your restaurant frequently.

Yes

SomeTimes

--

Yes

Always

37

38

39

40

Naseem Mrs. Moazzama Mr. Ehtesham Ahmed Ms. Hasnaim Qayyam Mrs. Saifuddin

03215163467

Yes

SomeTimes

I think there is no corner of PC which is not known at me. It my all time favorite refreshing Yes spot. Good job done to establish it! We all are proud over u!! Well, this place has always been my favorite Yes eating spot. May Allah shower his almost blessing s on this place Such innovative steps will help to make PC Yes unique and outstanding. Well appreciated.Yes

0321 8554004

Yes

Always

Prices are a bit high .Try to lower it down.

3075372824

Yes

SomeTimes

No

3008567553

Yes

Always

Yes

All is good and interesting

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. Names no Dr. Rabia 41 Bilal42 Mr. Tarar 43

Contact #3335300039 3008460377 3335200002

Email Address

Q1Yes Yes Yes

Q2Always Always Never

Q3Yes

Comment

Pasta should have original Italian herbal essence to it I love the atmosphere and of course such a Yes good arrangement of everything.Yes

Mrs. Shahzad

44

Mr. Magro Umar

3215678517

YES

SomeTimes

I think people would like /follow the trend of Diet food (Since most of us are health conscious). Some interesting Die try /Less Yes sugar /sugar free dishes should also be included to invite people of all ages. PC otherwise is a class and symbol in itself.Yes

45

46

47 48 49

50

Mr. Tariq Murtaza Mrs. Ayesha Murtaza Ms. M.N Muniaza Ms. Wajiha Jamil Khan Ms. Beena Qaisar Mr. Raja Qaisar Saeed

3008555269

Yes

Always

0301 8555269

Yes

SomeTimes

Yes

3008551551 3219559695 3454888944

No Yes Yes

Sometimes Maybe Sometimes Maybe SomeTimes Yes

You need to add more details for your research.

Only pasta dishes are not a good idea, there should be something exciting for kids.

0345 4888844

Yes

SomeTimes

Yes

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. Names no 51 Mrs. Riaz Mr. 52 Muhammad Riaz Mr. Junaid 53 Rana Ms. Sadia 54 Salman Dr. Bilal 55 Arjumand Ms. 56 Mahnoor Shakeel57 Mr. Imran

Contact #0321 8590981 0321 8590981

Email Address

Q1Yes Yes

Q2

Q3 Comment

SomeTimes Yes SomeTimes Yes

3224393987 0302 5550015 3335311139

Yes Yes Yes

There should be a greater variety in the dishes that would be served. Have some special menu for kids as well, and SomeTimes Yes some pasta activities for kids.SomeTimes Yes SomeTimes Yes Early breakfast option should be there.

0323 5244841

Yes

Always

Yes

Yes Yes Yes Yes

Always Always

Yes Yes

Visiting this restaurant will become easy it there is valet service.

Mrs. Major 0321 5678517 Umar Mr. Junaid 59 0342 6400000 Shaukat58 60 Mr. M Asim 3335504381

SomeTimes Yes SomeTimes Yes

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. Names no Mr. Rizwan 61 Safdar Mrs. Hamid 62 Mukhtar Miss. 63 Farzan64

Contact #3315423416 3038600108 3004272472

Email Address

Q1Yes Yes Yes

Q2SomeTimes SomeTimes Never

Q3 CommentMayB e Yes MayB e MayB E

Miss. Anahil 0323 5854444 Gardazi3455775555

No

Sometime

Mr. 65 Khawaja Ahmed Ms. 66 Rumaisa Kamal Ms. Diya 67 Mirza68 Ms. Mania

Yes

Always

Yes

3008549889

Yes

Always

Yes MayB e MayB e MayB e Yes

0322 5269591 0322 5269591

Yes Yes

SomeTimes SomeTimes

Mr. 69 Mudassar Ali Mrs. 70 Salaluddin

0322 5269591

Yes

SomeTimes

0333 5190656

Yes

SomeTimes

Would like to see an Italian restaurant pindi which is going & spunky.

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. Names no Ms. 71 Nosheen Ms. Shazia 72 Javed Mr. Yasir 73 Qazi Ms. Amna 74 Tehreem Mr. 75 Muhammad Imad Ms. Kausar 76 Jehan Ms. 78 Shaheen Khokar Ms. 79 Yasmeen Yousaf Ms. 80 Zaryhoona Contact #0321 8554004 3018569996 3065314230 3235166171

Email Address

Q1Yes Yes Yes Yes

Q2Always SomeTimes SomeTimes Always

Q3 CommentYes MayB e Yes Yes MayB e Yes Special deals for children under 12 years

3339055992

Yes

SomeTimes

3015599338

Yes

SomeTimes

3005115088

Yes

SomeTimes

Yes

3335522080

Yes

Always

Yes

As I have read the whole concept description, I think it has attractive package for everyone.

0333 5513444

Yes

Always

Have a pleasant environment the price is under Yes the large of common /lay man which is the best put of it.

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. Names no Mr. Yasir 81 Ashfaq82 Ms. Maria

Contact #0300 8505907 0301 5501200

Email Address

Q1Yes Yes

Q2

Q3 Comment

SomeTimes Yes SomeTimes MayB e

83 Mr. Asad

3335359103

Yes

Confining the dishes to pasta only is not a good SomeTimes Yes idea; you can also include fish, salads and many things.Always Always SomeTimes Yes The above concept will make PC unique. Yes MayB e

Mr. Taimur 3335142605 Sharif Dr. Arshad 85 3335239951 Naseem Mr. Masood 86 3008505007 Yasir84 87

Yes Yes No

Mr. M 3215147384 Qasim Ayub

Yes Yes Yes Yes

SomeTimes Yes Always Always Always

This is a nice restaurant and I would like to come here again.

88 Lt Col Ayub 3215326767

Yes Please ensure security & rest all is wonderful. Yes Love Italian Food. Yes Love Italian food.

Mr. Jawaid 3345334988 Anwar 90 Mr. M Bilal 333514115989

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. Names no Mr. 91 Nadeem Mrs. 92 Nadeem Ms. Asifa 93 Baig Mr. Mirza 94 Samiullah Ms. Azra 95 Shaukat Ms. Anum 96 Shaukat Mr. Shaukat 97 Raza Mrs. Sania 98 Shaukat Mrs. Amber 99 Javed Ms. Farah 100 Mushtaq Contact # Email Address Q1Yes Yes 3325393508 3335115172 3005559445 0300 8501218 3008501218 Yes Yes Yes Yes Yes Yes 0300 8568976 0301 5089700 Yes Yes

Q2Never Always

Q3 CommentMayB e Yes

SomeTimes Yes SomeTimes Yes Always Always Yes Yes Also include various types of fresh juices.

Food quality is very important. Price should be in line with Simi restaurant

SomeTimes Yes Always Yes

SomeTimes Yes Always enjoy the environment and food. SomeTimes Yes

Always found PC more comfortable than any other restaurant.

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. Names no 101 Ms. Hijab Ms. Rabia 102 Bokhari103 Ms. Sadia 104 Ms. Sara 105 Ms. Sobia 106

Contact #

Email Address

Q1Yes Yes Yes Yes Yes Yes

Q2SomeTimes SomeTimes SomeTimes

Q3 CommentYes Yes

MayB e Always Yes MayB SomeTimes e Always Yes

Mr. Farooq 0321 5010179 Hassan Mr. Riaz Ahmed0300 8569249

107

Yes

I have association with this hotel since 1972 when it MayB was intercontinental. I had an opportunity to open SomeTimes e an embassy office in this hotel and introduced your hotel at many occasion. Always SomeTimes Yes Yes

Ms. Hafsa 0303 5112311 Kabeer Mr.Mahfooz 109 0300 5537539 Khokhar108 110

Yes Yes

Good effort.

Mrs. Habiba 3035112311 kabeer

Yes

Always

Yes

Nice Taste

Ms. 111 Shanellah 3315112311 Kabeer Mr. Najeeb 112 0300 8564442 ur Rehman

Yes

Always

Yes

Awsum effort! Nice Taste. Excellent improvement in environment since my last visit.

Yes

Always

Yes

Pasta-Basta! Research ResultsFeedback of Market Research

Sr. no Names1

Contact # Q1

Q2

Q3 CommentYes

Mirza Salman Ahmed

0300-8297085 Yes Always

2

Ms.Sobia

0333-5533300 Yes Always

3 4 5 6 7 8 9

Ms. Maria Patel

Yes

Yes

Plz have separate kids portions and more colorful menu, like alphabet and numbers pasta etc Yes Would prefer if fresh Italian tomatoes are used, these could be grown exclusively for the restaurant. additional sides would be great, like different breads, or veggies etc Yes Add interesting halal drinks to the menu.Yes

Mr. Abid Naseem siddiqui 0333 9225800 Yes Always

Mr. Sami Ahmed Magoon 0300-4353153 Yes Sometime Yes Mr. Mannan Rana0300 5018080 Yes Always Yes

If you bring the price down by 20% this concept could really fly. In this restaurant some other Italian dishes should be included such as pizzas

Mr. Muhammad Usman 0321-8540375 No Some Time May be Mr. Kazim Abdul HafeezYes Sometime 3335158713 Yes Sometime 0300 8241899 Yes Sometime

Yes Its a nice idea plus the price is also very economical. Yes Yes

Mr. Azam Ishaque 10 Mr. Sulaiman Lalani

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. no Names11 12 13 14 15

Contact # Q1Yes Yes Yes 0333-5120067

Q2Always Always Always

Q3Yes Yes Yes

Comment

Mr. Imran M Qureshi Ms. Sanna Malik Mr. Aijaz Alam Mr. Hasnain Riaz Mr. Shahid Zoom

I think pasta restaurant wont be a good idea since most of the people are not familiar with such dishes in PakistanYes

0301 5481922 Yes Sometime

16

Ms. Salma Tahir

3335125133 Yes Sometime

Yes

17

Mr. Ali Faisal Ms. Reema Aftab

0321 4308023 No Sometime

Yes

I feel that workable prices should be placed. The things offered would possibly need reprising after a while. Also the time till last order would cost in labor and preparation-in-front-ofcustomer. Let it not be said after a few months : It started off well but now the prices are very high and service not good after 11.00 pm Well thank. Im not saying no in that sense that its completely no. Your idea is good but I think you should introduce some more Italian dishes. Good idea...please also includes thin crust original Italian pizzas. Will this restaurant be within Marriot / PC or somewhere else? The price range seems to be a little on the higher side for a pasta place. Should not be more than Rs 600.00 + Taxes I would love to visit this restaurant and in my opinion Price range should be 500-700(including taxes) initially in order to capture major / bigger piece of pie of population.

18

0333 5112789

19

Syed Javaid A Kazi

0300 8559433 Yes Sometime

Yes

20

Mr. Babar Shehbhaz

0345 2115249 Yes

Always

Yes


Sr. no Names21 Mr. Kamran Hashim 22 Mr. S.H Arsalan 23 Mr. Rohail Ajmal 24 Mr. Adeel Kiani 25 Mr. Kashif Hussain 26 Mr. Yasir Akhtar 27 Mr. Furrukh Baig 28 Mr. Sheraz Zahoor 29 Mr. Usman Rashed 30 Mr. Noman Danish

Contact # Q1 Q2

Q3 Comment

Seems like you are focusing on quality rather than quantity 0300 9234871 Yes Always Yes which is a good sign. I think the concept is interesting and wil be graded as a 0300 2355856 Yes Sometime Yes valuable addition in the restaurants of Hashoo Group.0333 5517571 Yes Always Yes 3455195536 Yes Yes Yes 0333 5247660 Yes Sometime Yes 0300 5551979 Yes Always Yes 0301 8540104 Yes Sometime Yes 0308 5054599 Yes Yes Yes 0333 4000046 Yes Sometime Yes 0321 5100340 Yes Sometime Yes

Pasta-Basta! Research ResultsFeedback of Market ResearchSr. no Names31 32

Contact # Q10300 508 6998 Yes Yes

Q2Always Yes

Q3Yes Yes

Comment If u Know the Concept of Wagamama (Pasta) Would work very well. Please do take very good care of the atmosphere as well.There is many choices around but my choice will be on these 3 factors. 1-Value for Money .2 Environment, 3.Quality of Food Kindly use olive oil. Just that the Parmesan cheese has to be of superior quality to ensure we get the right taste. Its good effort to promote reputed organization hotels, Please also offer good promotional actives. Mostly people are hesitant The idea is very good. My only suggestion would be to add in some of the dishes vegetables such as sundried tomatoes, mushrooms, brocclies etc. it will create a range without adding too much to the cost. with best regards good luck Price should be reasonable. Cost will not be more than Rs.100, that too on the higher side. Pricing it 8 times the cost price is a bit too much. I feel the price slab is double of what it should be

Mr. Sohail S Kiani Mr. Abdul Waseem Mr. Irfan Khan Ms. Qurat Ul Ain Naeem Ms. Rubeena NI HoodbHoy Mr. Imran Latif

33

3004005140 Yes

Yes

Yes

34 35 36

Yes Yes 0300 8007686

Always Always

Yes Yes

37

Ms. Shakira masood

Yes

Always

Yes

38

Mr. Q Corp

Yes

Yes

Yes

39 40

Mr. Masood Ahmed Mian 0321 5178700 Yes Sometimes Ms. Sahar NasirYes Yes

No Yes


Sr. no Names41 Ms. Moazzam Nawaz 42 Mr. Shafqat Jaffrey 43 Mr. A.H Siddiqui 44 Mr. Ismail Naila 45 Mr. M Nasir Ali Syed 46 Ms. Nabeela Zafar 47 Ms. Sadaf Shah 48 Mr. Luigi Damiani 49 Mr. Shahzaib Khoso 50 Dr. Hina Fahad

Contact # Q1 Q2

Q3 Comment

I like your ideas when ever chance me to visit I must try it. Yes Sometime Yes Prices should be 400-600 for the kids to visit at their ownYes Yes Yes Yes Sometime No 3328220634 Yes Sometime Yes Good concept in reasonable price. Good Luck

Few dishes of pasta should be cooked on Pakistani spicy flavor.3008460146 Yes Sometime Yes Great Idea Yes Yes No

I would suggest to open the restaurant one half an hour earlier (12.30 pm)

Yes Always Maybe

An addition of a slight Italian live music will be great for the Yes Always Yes ambience of restaurant. I love the idea of a Pasta only restaurant... It wills definitely work.


Sr. no Names51 Mr. Khurram M Siddiqui 52 Ms. Sumayya Zafar 53 Ms. Aneera Abid Gilani

Contact # Q1 Q2

Q3 Comment

Yes Always Yes Yes Always Yes

All the best! This is a very interesting concept. Looking Yes Always Yes forward to the opening!

54 Mr. Alam Syed Shazad Yes Sometime Yes 55 Mr. Syed Murtaza 3212472298 Yes Sometime Yes

Ms. Reshma Abdullah54 Mr. Hamid Hussain 55 Mr. Syed Farhan 56 Mr. Mansoor Ahmed 57 Mr. Saqib Shah

Such surveys should be carried out using web based formats Yes Always Yes for easy input.3453084010 Yes Always Yes 3028268406 Yes Sometimes Maybe 0331 5457292 Yes Always Yes 0300 3389748 Yes Always Yes

PASTA-BASTA! Restaurant CAPITAL INVESTMENT

PASTA-BASTA! CAPITAL INVESTMENTSr. Discription No. 1 2 3 4 5 6 7 8 9 Pasta Plate (Blue) Pasta Plate (Orange) Pasta Plate (Green) Pasta Plate (Red) Dessert Plate (Blue) Dessert Plate (Orange) Dessert Plate (Green) Dessert Plate (Red) B&B Plate (Blue) Quantity 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Unit Cost Total Cost (PKR) (PKR) 735 735 735 735 251 251 251 251 136 136 136 136 228 228 228 22,050 22,050 22,050 22,050 7,530 7,530 7,530 7,530 4,080 4,080 4,080 4,080 6,840 6,840 6,840

10 B&B Plate (Orange) 11 B&B Plate (Green) 12 B&B Plate (Red) 13 Teacup with saucer (Blue) 14 Teacup with saucer (Orange) 15 Teacup with saucer (Green)

PASTA-BASTA! CAPITAL INVESTMENTSr. Discription No.Continue from previous

Quantity

Unit Cost Total Cost (PKR) (PKR) 228 200 200 200 200 6,840 6,000 6,000 6,000 6,000

16 Teacup with saucer (Red) 17 Coffe Mug (Blue) 18 Coffe Mug (Orange) 19 Coffe Mug (Green) 20 Coffe Mug (Red) 21 Cutlery 22 Frosty Glasses 23 Place mats 24 Uniforms 25 Olive Oil Flagons 26 Parmesan Shakers 27 Pepper Mill 28 Rocksalt Mill 29 Red Chilli flakes shaker 30 15 tables 90cmX 90cm

30 30 30 30 30 Available 200 100 15 20 20 Available Available 20 15

200 200 2,000 300 300

40,000 20,000 30,000 6,000 6,000

200 15,000

4,000 225,000

PASTA-BASTA! CAPITAL INVESTMENTSr. Discription No.Continue from previous

Quantity

Unit Cost Total Cost (PKR) (PKR) 7,800 468,000

31 60 Chairs 32 2 Deck Pizza Oven 33 Small Dishwasher 34 Other Kitchen Equipment 35 Cutlery 36 Signage 37 Cashier Station 38 Glass Panels 39 Ceiling Lamps 40 Flat Screen TV 41 Civil Work by Hotel Sub Total Contingency 15% Grand Total

60 Available 1

400,000 1,600,000

400,000 1,600,000

Available 20,000 5,000 8 12 1 15,000 2,000 70,000 100,000 20,000 5,000 120,000 24,000 70,000 100,000 3,324,000 498,600 3,822,600

PASTA-BASTA! RestaurantPreliminary Revenues & ROI Calculation

PASTA-BASTA! Preliminary RevenuesDescription A. Statistics Daily food covers Number of days per year Total food covers Average Guest Check B. Projected Financials I. Total Revenue Direct cost Salaries & Wages Other expenses Overhead expenses II. Total Expenses Departmental Profit (I-II) 19,710,000100%

Pessimistic Amount %age 60 365 21900 900

Scenarios Moderate Amount %age 80 365 29200 900

Optimistic Amount %age 100 365 36500 900

26,280,000

100%

32,850,000

100%

5,913,000 30.00% 4,000,000 20.00% 1,872,4509.50%

7,884,000 30.00% 4,000,000 15.22% 2,496,6009.50%

9,855,000 30.00% 4,000,000 12.18% 3,120,7509.50%

4,533,300 23.00% 16,318,750 82.79% 3,391,250 17.21%

4,533,300 17.25% 18,913,900 71.97% 7,366,100 28.03%

4,533,300 13.80% 21,509,050 65.48% 11,340,950 34.52%

PASTA-BASTA! ROI CalculationScenarios Description Pessimistic Amount C. Return on Investment (ROI) Total estimated investment ROI in Days ROI in months 3,822,600 411 13.7 3,822,600 189 6.3 3,822,600 123 4.1 %age Moderate Amount %age Optimistic Amount %age

Underlying Assumptions for Revenue Scenarios 1. Restaurant will operate all year around even Ramadan evenings 2. Average Guest check is net of taxes and including beverages 3. Direct F&B cost is calculated at 30% 3. Salaries &Wages are calculated @ 20% of total revenue in passimist scenario and kept constant for other scenarios 4. Other expenses 9.5% is calculated on year to date expenses in other current outlets 5. Overhead expenses are calculated at year to date current expenses and include, POMEC, A&G and A&BP

PASTA-BASTA! RestaurantPROPOSED MENU

PASTA-BASTA! PROPOSED MENU (Side 1)

PASTA-BASTA! PROPOSED MENU (Side 2)

PASTA-BASTA! RestaurantMARKETING PLAN

PASTA-BASTA! MARKETING PLAN PRE OPENING ACTIVITIES TeasersTo start at least 6 weeks before the opening

Teasers in the form of lobby streamers, flyers, face book, e- footer and e-shot will be developed and will be displayed and sent to our valued guests. The teasers campaign slowly will enhance with a bit more information as time is close of the opening.

Special badges for associates will be made, which will just ask Ask me about Pasta Basta.Continue ..

PASTA-BASTA! MARKETING PLAN PRE OPENING ACTIVITIESContinued from previous

TeasersTo start at least 6 weeks before the opening

Special chefs table will be organized for our top clients, where 4 to 6 couples will be invited to taste the food, the chef table will be organized for 3 to 4 times before opening. Special designed flyer will be attached with all bills. All invoices sent through credit department will also have this special flyer attached.

PASTA-BASTA! MARKETING PLAN OPENING ACTIVITIES A special evening will be planned at the opening day of the restaurant, where our top valued guests will be called in to see for themselves the new concept in dining at Islamabad Marriott. A red ribbon cutting ceremony will be planned, where either Italian Ambassador or F &B top client will be called to grace the occasion for formal opening of the restaurant. Butler service on the opening night, Top models will be called in for our red carpet area with media doing spot interviews. Top TV channels and media will be called in at the opening ceremony.Continue ..

PASTA-BASTA! MARKETING PLAN OPENING ACTIVITIESContinued from previous

A small menu as a give away will be given to all guests upon their departure.

Second day press release will be sent to all news papers. Press ads will also appear in leading newspapers.

Hospitality desk will have special back drop stating Now Open. In house guests will also be invited and will have special discount for a week. New lobby streamers, e-shot, face book update and flyers will be made.

PASTA-BASTA! MARKETING PLAN POST OPENING ACTIVITIES Top news papers and magazines editors/ sub editors and famous writers will be called to write review on the restaurant. Special meal deals offers will go to the young crowd through e-shot, e-footer, sms, face book update and in the form of flyers, which will have combination of Pasta Basta and Terrace Caf deals. Marketing campaign in the form of lobby streamers, e-shot, face book and flyers will continue with new designs.

Special nights will be planned at the Restaurant in collaboration of Red Bull, Coke and other top brands, which are liked and famous with youngsters.Continue ..

PASTA-BASTA! MARKETING PLAN POST OPENING ACTIVITIESContinued from previous

At hospitality desk for some time in the evenings for an hour the taste panel will be organized, where the chefs will have few dishes for guests to taste. A special post card will be made, which will be in all rooms for guests to either take it away or send the card to their families and friends. A special GM invitation card will also be developed as that will have the restaurant picture and name and will have slogan of Just Experience it.

PASTA-BASTA! RestaurantAREA & INTERIOR WORKS

AREA & INTERIOR WORKS Lebanese Restaurant Layout Model
















PASTA-BASTA! Restaurant ACTION PLAN

PASTA-BASTA! PROPOSED ACTION PLANDirector of Operations - Mr. Rolf: Concept Statement & purpose; Summarize revenue expectation 3 scenarios along with ROI; Summarize cost of investment; Assess roof above false ceiling; Assess AC supply and existing ducting; Design of lighting and ceiling; Kitchen back drop mirror with shelving; Wall hangings for columns; Signage inside-outside neon script Ferrari Red;

PASTA-BASTA! PROPOSED ACTION PLANCorporate Executive Chef - Mr. Imran: List varieties of pasta to be served; List variety of sauces and toppings for pasta; Development of recipes, preparation method & cost; List kitchen equipment needed with estimated cost; List original ingredients needed;

Corporate General Manager F&B - Mr. Salman Qazi: Tables & Chairs (wood ) 80x80 or 75x75cm seating of 60; Table set up - blue water goblets, placemat, fork & spoon wrapped in cloth napkins, rock salt grinder, pepper mill, flavored olive oil parmesan shaker, candle light in the evening; Waiter uniforms different with long aprons; Develop SOP

PASTA-BASTA! PROPOSED ACTION PLANJointly by Mr. Imran & Mr. Qazi: Chef's uniforms different and unusual fitting in to scheme;

Tick-off menu similar to Noodle House; Deep Pasta Bowls - wholesome portion- value for money; Research Market;

Arranged through Hotel Resources: Coffee machine serving Lavazza o Illy already available; Opening hours 13.00pm - 2.00am;

POS station; Beverage cooler already available; Food cost 30%-Labor cost 20%-other expenses 10% profit 40%;

THANK YOU

Pizza Pasta Outlet Business Plan

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Transcript of Pizza Pasta Outlet Business Plan