Pizza Hut Project AMIT S SHIRALE

8/14/2019 Pizza Hut Project AMIT S SHIRALE

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PROJECT OF CRMPROJECT OF CRM

PizzaiansPizzaians

AMIT S. SHIRALEMBA IMR 2OO8-2010


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ATTENTION..ATTENTION..

The Product you are about to see is notsuitable for those who find pizzas

tempting

Or are feeling hungry..!!!SEE AT YOUR OWN RISK!!!!!


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1958 Frank and Dan Carney open the firstPizza Hut in Wichita, Kansas

1972 - 1000 restaurants are open throughout

the USA 1973 - Pizza Hut went international.

1977 - PepsiCo bought Pizza Hut.

1982 - JV between PepsiCo and Whitbread

1997 - Pepsi Moved aside for Drinks andTricon Global Came into motion.

2002 - Tricon Global became YUM! Brands Inc.

2006 WB sold their share of the JV to Yum!

2008 - Bought Godfather's Pizza in Ireland

with 28 stores.

HISTORYHISTORY


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INTRODUCTIONINTRODUCTION

Type: Wholly owned Subsidiary

Founded: Wichita, Kansas, USA, 1958

Headquarter: Addison, Texas, USA

Founder: Dan and Frank Carney CEO: David C. Novak

Slogan: NOW YOU ARE EATING

Employees 300,000+ Parent: Yum! Brands since 1997 Website: http://www.pizzahut.com

http://www.pizzahut.net.pk
http://www.pizzahut.com/http://www.pizzahut.net.pk/http://www.pizzahut.net.pk/http://www.pizzahut.net.pk/http://www.pizzahut.net.pk/http://www.pizzahut.com/


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Fun Facts in Pizza HutFun Facts in Pizza Hut

HistoryHistory

Pizza hut are the world's largest user of cheese,Over the course of a summer it is estimated that Pizza hut usesa 100 million pounds of cheese. Pizza Hut uses more than 300million pounds of cheese annually.

Pizza Hut purchases more than 3 percent of all cheese productionin the United States , which requires a herd of about 170,000dairy cows to produce it.

They also use 700.000.000 pounds of pepperoni and 525.000.000pound of tomatoes in one year.

Gorbachev (the former president of the USSR) also played in aPizza Hut commercial.

In 2001 Pizza Hut sponsored a pizza delivery to the internationalspace station.

The oldest Pizza Hut that is still functional is in Wichita, Kansas.


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MISSION STATEMENTMISSION STATEMENT

To be the best pizza for every pizza occasion

Alone we are delicious, Together we are

YUM!

We are P.E.A.R.L.S PASSION for excellence in Doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer satisfaction RECOGNIZE the achievement of others and have fun doing

it LISTEN and more importantly, respond to the voice of the

customer.


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COMPETITORSCOMPETITORS

Globally Locally

Shakey Pizza since 1959

Domino Pizza

Pizza Ville Canada

Little Caesar's

Pizza INN

Local Bakers


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SWOT ANALYSISSWOT ANALYSIS

StrengthsStrengths WeaknessesWeaknesses

OpportunitiesOpportunities

ThreatsThreats


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Strengths Weaknesses

Opportunities

Threats


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StrengthsStrengths WeaknessesWeaknesses

OpportunitiesOpportunities

ThreatsThreats


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MARKETING STRATEGYMARKETING STRATEGY

Pizza Huts Says:We want to satisfy our customer by offering themThe Best.

Be C.H.A.M.P.S(Cleanliness, Hospitality, Accuracy, Maintenance,Product quality and Speed)

You will Find 3Fs at Pizza Hut( Fun, Friendly and Familiarity)


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MARKET SHAREMARKET SHARE

Pizza Hut DominosThink Global act Local Think local act regionalFirst to introduce localized First to offer countrymenu. wide Hunger helpline.


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SEGMENTATIONSEGMENTATION

Segmentation is:

Identifying portions in market different from oneanother.

The Segments Pizza Hut is Working on

Higher and Middle Income

Dual Career Families

Any Age


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TARGETINGTARGETING

Target audience is basically anyone andeveryone who loves to eat pizzas.

Age group of 12 to 30.

Pizza has long been targeted to families,

because of the convenience that is presentwhen serving pizza to a group.


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POSITIONINGPOSITIONING

Pizza hut has done their positioning in the target marketby keeping in view two basic factors: Quality

Frequency

Worldwide Pizza Hut has come to become synonymouswith the

Best pizzas under one roof

Crew members 'customer mania which makes CustomersUnique dining experience.e.g. Service


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Variety:Large Variety of Taste

e.g. Cheesy Bites, Stuffed Crust,Hand-Tossed, Thin 'N Crispy,Bigfoot etc

Quality:

A large number of Market shareis with Pizza Hut Only Because oftheir High Quality Pizza

MARKETING MIXMARKETING MIX

ProductProduct PricePrice

PromotionPromotion

PlacePlace


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Design:Always Round Pizza

Features:Each Variety is Grouped ondifferent Tastes.

Packaging:delivery through Hot Oven inBoxes



PromotionPromotion

PlacePlace


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Pizza hut is using MarketSkimming Price Strategy.

Low price for meal andexpensive for just one

Coupons Worldwide and GiftCard in Developed Countries



PromotionPromotion

PlacePlace


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Spends approximately Rs 1M-1.2M on advertising annually using aMedia mix

Advertising throughBill BoardsTV AdsNews Papers

Personal Selling



PromotionPromotion

PlacePlace


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Pizza Hut Delivered Pizzato space in Year 2001

Which made them MoreFamous and a New Slogancame into Being

that

WHEREVER THERE ISLIFE, THERE WILL BEPIZZA HUT PIZZA

PIZZA DELIVERY TO SPACEPIZZA DELIVERY TO SPACE


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Having 34,000 outlets in 100Countries

147 stores across 34 cities inIndia.

Sport Arenas, Major Airports &Shopping Mall

Channel:Selling through Take In, Dine in,Home Delivery


PromotionPromotion

PlacePlace


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CRM@PIZZA HUTCRM@PIZZA HUT

1. PIZZA HUT GIFT CARD

2. ONLINE ORDER

3. REMOVAL OF TRANS FATS

4. NEW CHILDREN'S MENU5. STAFF TIPS

6. PIZZA HUT GOES VOIP

7. RETENTION AND REWARD

8. THE OFFER

9. WITH AXIS BANK DEBIT CARD

10.WITH CITIBANK DEBIT CARD-1/2 PRICE WEDNESDAY

BUY ANY MEDIUM OR FAMILY PIZZA AND GET THE2ND PIZZA AT HALF THE PRICE.


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Walking the Talk" with YUM!Walking the Talk" with YUM!

Leadership PrinciplesLeadership Principles

Customer Focus - We listen and respond to the voice of the customer.

Belief in People - We believe in people, trusts in positive intentions, encourage ideas fromeveryone and actively develop a workforce that is diverse in style and background.

Recognition - We find reasons to celebrate the achievements of others and have fun doing it. Coaching and Support - We coach and support each other.

Accountability - We do what we say, we are accountable, we act like owners.

Excellence - We take pride in our work and have a passion for excellence.

Positive Energy - We execute with positive energy and intensity...we hate bureaucracy and allthe nonsense that comes with it.

Teamwork - We practice team together, team apart.


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ANYQUESTIONS

???


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Pizza Hut Project AMIT S SHIRALE

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