Pizza Friday 216

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Are potholes slowing you down? Is your drab dryer bumming you out? Are you troubled with not knowing how much the Tooth Fairy should give your kid for her tooth? Then grab a slice of pizza pie and join us for another life changing episode of Pizza Friday.

Transcript of Pizza Friday 216

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THE NEWS

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Adweek: LinkedIn Looks to Get More FacebookyProfessional network ads more visuals, revamped algorithms to improve personalization

LinkedIn currently has 100 million users who follow at least one of the 2 million companies who maintain official

Company Pages on the business-centric social network. But a lingering problem for Linkedin has been that too few of

those users ever interacted with much of the content on those pages.

So poof, those layouts will be history. Starting on Thursday (Sept. 6) LinkedIn will begin rolling out new Company

Pages designed to be more streamlined and applicable to each individual user who visits it. "Users now will be better

able to focus," said Jonathan Lister, LinkedIn's vp of global marketing solutions.

The first thing users will focus on with the redesigned Company Pages is a large image towards the top of what used

to be a text-heavy layout. The visual addition seems to borrow from Facebook's Timeline layout, which added a

similarly large horizontal image to its brands' and users' profiles. As LinkedIn's global product marketing director Marc

Bishop explained, the hope is for companies to fill the space with images that "express a brand's presence and a

brand's personality." That is, this is not the place to just paste a company logo.

Beyond a brand's personality the new Company Pages aim to emphasize two things: a business's Linkedin content

feed and its products and services, said officials. The feeds have been streamlined to eliminate clutter; for example,

instead of seeing each and every new hire, position change or job opening, users only see the one or two listings

deemed most relevant to that person.

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Retailers introduce indoor navigation in appsShoppers have a new compass to help them navigate the American retail jungle - their phone.

Big-box retailers are developing indoor navigation tools to help shoppers find what they

want. Some, including Target and Walgreens, have stored floor layout plans in smartphone

apps. Walmart and Home Depot apps now can display aisle numbers for searched items.

In a store, "I can talk to an associate, but I can't search for a two-sided tape," says Gibu

Thomas, Walmart head of mobile and digital. "Mobile brings the (online store) to the store."

Within two weeks of Walmart's May launch of the "In-Store" mode in its app, about 15% of

page views were from shoppers in stores.

Retailers traditionally were reluctant, for competitive reasons, to release detailed

merchandising data. But with mobile apps becoming a key sales channel, they've begun

adding coupons, prices, store hours and bar code scanners.

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Disney Baby retail and online store targets youngest crowdGoo-Goo. Ga-Ga. Disney.

If Disney has its way, those might be the first three words out of every baby's mouth - though not

necessarily in that order.

On Thursday, the Walt Disney Co. will open its first Disney Baby retail store at a mall in Glendale,

Calif., primarily targeting the young mothers of what Disney hopes also will be its next generation of

wide-eyed customers.

Disney is pushing hard to quickly build a Disney Baby line of products and services that it hopes will

ultimately grow into a powerful baby brand that captures new customers ages 0 to 2, even before

many of them can crawl.

The baby market isn't just kids stuff. Sales of infant and children's clothing, alone, is a $10 billion

market in the U.S., estimates IBISWorld, a research specialist. And babies are a growing market, with

1.6 million first-time moms each year.

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HEADLINENEWS

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Super Bowl ad slots already 90% sold out

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EXCEDRIN AND TYLENOL SUFFER

RECALL HEADACHE

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Smartphones' Evolution Could Be Tough for

Samsung

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Survey: cell phone users concerned about privacy

in apps

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WHITE HOUSE UPDATES MOBILE APP IN TIME

FOR ELECTION

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LinkedIn Looks to Get More Facebooky

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MIKE’STOP 5

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GUERILLAMARKETING

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INNOVATION

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http://www2.nissan.co.jp/SP/NOTE/SPECIAL/index1.html

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EVENTMARKETING

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INNOVATION

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OUT-OF-HOME

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MASSAGE BRINGS YOUR STRENGTH BACK.

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FAIL OF THE WEEK

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http://panasonic.net/eclipselive/

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DATAVISUALIZATION

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CREATIVETYPOGRAPHY

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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world.  It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace. 

So we got together for a lot of serendipitous reasons and formed Numantra.  Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.