Pizza Friday 216
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Transcript of Pizza Friday 216
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THE NEWS
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Adweek: LinkedIn Looks to Get More FacebookyProfessional network ads more visuals, revamped algorithms to improve personalization
LinkedIn currently has 100 million users who follow at least one of the 2 million companies who maintain official
Company Pages on the business-centric social network. But a lingering problem for Linkedin has been that too few of
those users ever interacted with much of the content on those pages.
So poof, those layouts will be history. Starting on Thursday (Sept. 6) LinkedIn will begin rolling out new Company
Pages designed to be more streamlined and applicable to each individual user who visits it. "Users now will be better
able to focus," said Jonathan Lister, LinkedIn's vp of global marketing solutions.
The first thing users will focus on with the redesigned Company Pages is a large image towards the top of what used
to be a text-heavy layout. The visual addition seems to borrow from Facebook's Timeline layout, which added a
similarly large horizontal image to its brands' and users' profiles. As LinkedIn's global product marketing director Marc
Bishop explained, the hope is for companies to fill the space with images that "express a brand's presence and a
brand's personality." That is, this is not the place to just paste a company logo.
Beyond a brand's personality the new Company Pages aim to emphasize two things: a business's Linkedin content
feed and its products and services, said officials. The feeds have been streamlined to eliminate clutter; for example,
instead of seeing each and every new hire, position change or job opening, users only see the one or two listings
deemed most relevant to that person.
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Retailers introduce indoor navigation in appsShoppers have a new compass to help them navigate the American retail jungle - their phone.
Big-box retailers are developing indoor navigation tools to help shoppers find what they
want. Some, including Target and Walgreens, have stored floor layout plans in smartphone
apps. Walmart and Home Depot apps now can display aisle numbers for searched items.
In a store, "I can talk to an associate, but I can't search for a two-sided tape," says Gibu
Thomas, Walmart head of mobile and digital. "Mobile brings the (online store) to the store."
Within two weeks of Walmart's May launch of the "In-Store" mode in its app, about 15% of
page views were from shoppers in stores.
Retailers traditionally were reluctant, for competitive reasons, to release detailed
merchandising data. But with mobile apps becoming a key sales channel, they've begun
adding coupons, prices, store hours and bar code scanners.
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Disney Baby retail and online store targets youngest crowdGoo-Goo. Ga-Ga. Disney.
If Disney has its way, those might be the first three words out of every baby's mouth - though not
necessarily in that order.
On Thursday, the Walt Disney Co. will open its first Disney Baby retail store at a mall in Glendale,
Calif., primarily targeting the young mothers of what Disney hopes also will be its next generation of
wide-eyed customers.
Disney is pushing hard to quickly build a Disney Baby line of products and services that it hopes will
ultimately grow into a powerful baby brand that captures new customers ages 0 to 2, even before
many of them can crawl.
The baby market isn't just kids stuff. Sales of infant and children's clothing, alone, is a $10 billion
market in the U.S., estimates IBISWorld, a research specialist. And babies are a growing market, with
1.6 million first-time moms each year.
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HEADLINENEWS
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Super Bowl ad slots already 90% sold out
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EXCEDRIN AND TYLENOL SUFFER
RECALL HEADACHE
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Smartphones' Evolution Could Be Tough for
Samsung
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Survey: cell phone users concerned about privacy
in apps
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WHITE HOUSE UPDATES MOBILE APP IN TIME
FOR ELECTION
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LinkedIn Looks to Get More Facebooky
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MIKE’STOP 5
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GUERILLAMARKETING
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INNOVATION
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EVENTMARKETING
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INNOVATION
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OUT-OF-HOME
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MASSAGE BRINGS YOUR STRENGTH BACK.
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FAIL OF THE WEEK
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DATAVISUALIZATION
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CREATIVETYPOGRAPHY
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Pizza Friday is Numantra’s weekly venue for reviewing the
latest news, innovations and accomplishments taking place in our industry and the world at large.
Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an
impact in today’s marketplace.
So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing
braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.
Find out what Numantra can do for you.
Visit numantra.com for more information.