pixelbug case studies - April 2013

pixelbug case studies2013

www.pixelbug.ae

global AR partners

Sunday, April 14, 13

http://www.pixelbug.ae


innovation specialists

At pixelbug, we are marketing technology innovators that focus on enhancing business objectives by using interactive digital solutions designed to deliver breathtaking customer experiences.

Our core areas of expertise revolve around the following awesomeness:

1. augmented reality

2. mobile and web application development

3. touch and gesture based technologies - Microsoft Kinect & Leap

4. projection technologies - 3D/4D mapping & holograms


what is augmented reality?

augmented reality (AR) is the process of overlaying virtual content onto an actual physical environment, in real-time, when viewed through a camera enabled device

real

virtualSunday, April 14, 13

what is gesture based technology?

designated viewing area

user

digital screen

users can manipulate virtual content on screen using real gestures

HD camera (live stream)


pixelbug case studies, 2013

Augmented Reality

1. Ariel2. Pantene3. Boeringher Ingleheim4. Dubai Islamic Bank

Projection Technology

5. Albert Einstein (Hologram)6. Gillette ProGlide (4D Projection Mapping)

Gesture Based Technology

7. Schick Exacta 2


1. Ariel


the Ariel augmented reality game

challenge: Procter & Gamble wanted to introduce Ariel’s new branding to their target audience in an engaging and entertaining way, educating them on the innovative features of Ariel’s micro-boosters

solution: we developed a highly immersive in-store activation using our proprietary AR-pod to demonstrate these values with a highly immersive augmented reality game

services rendered: iOS development, storyboarding, project management, gamefication, augmented reality, 3D modeling & animation, user interface design, SFX integration, Arabization, AR-pod


actual Ariel box

1. the mobile device is enclosed in our AR-pod, connected to a screen, and pointed at someone holding the Ariel box so that it is visible in the device’s view-finder

2. once identified, the game is activated

the content was Arabized for the KSA market


what is seen on AR-pod screen


3. the user was prompted to avoid the stains, yet this was impossible and the T-shirt always got stained

4. after getting stained, the user then had to collect micro-boosters to clean the T-shirt

final sequence with sun test as per campaign TVC

virtual T-shirt overlay



execution & results

The activation was hugely successful, deployed in over 15 locations across KSA, some of which included:

• Andalus Mall• Jam3a Mall• Roshan Mall• Aziz Mall• Azeziya Mall in Riyadh• Jarir Mall, Dammam• A Aliat Mall, Madinat• Different branches of Panda and other hyper markets

The application has been deployed on Apple’s App Store for the GCC only


2. Pantene


the Pantene augmented reality game

challenge: Procter & Gamble wanted to educate women on the benefits of using their new Pantene shampoo and introduce them to its new look & feel

solution: we developed an intimate in-mall activation, whereby women had to capture falling Pro-V capsules using an iPad in order to un-lock the next level and learn more about Pantene’s new product. Upon achieving a high-score, the women were awarded a prize and free hair assessment at the mall stand

services rendered: iOS development, storyboarding, gamefication, project management, augmented reality, 3D modeling & animation, user interface design, SFX integration


game wall

1. the device was pointed towards a game wall, located on the Pantene exhibition standthat displayed 3 capsules - each capsule would activate a stage of the game

exhibition stand

the Pantene augmented reality game


Pantene augmented reality

2. the users had to pop as many falling capsules as possible before time time ran out to activate further content and progress to the next levels

3. the animated content activated was used to educate users on the benefits of using Pantene

custom animations before proceeding to next level

<click here> for demo videogame difficulty increases as levels

progress


http://www.youtube.com/watch?v=VLSMHIjMcyM

http://www.youtube.com/watch?v=VLSMHIjMcyM

execution & results

The application was deployed in Mall of Emirates and Mirdif City Center in Dubai, UAE and helped to increase brand awareness and engagement.

The game has been deployed worldwide on Apple’s App Store <click here>


https://itunes.apple.com/en/app/pantene/id567987462?mt=8&ign-mpt=uo%253D2

https://itunes.apple.com/en/app/pantene/id567987462?mt=8&ign-mpt=uo%253D2

3. Boehringer Ingelheim


challenge: with medical reps out numbering physicians by 40-1in the region, Boehringer Ingelheim (BI) wanted an easy yet innovative way to capture the attention of its stakeholders and educate them on the functionalities and mechanisms of a new type of inhaler device called Spiriva Respimat.

solution: pixelbug developed an augmented reality application deployed on iPad that uses intuitive gesture based controls to educate physcian’s on the product’s properties aided by a highly-immersive and interactive user experience.

services rendered: iOS development, storyboarding, project management, augmented reality, 3D modeling & animation, user interface design, gesture based controls

Boehringer Ingelheim AR medical detailing app


BI marker

Boehringer Ingelheim AR medical detailing app

1. the tablet is pointed toward the marker to trigger the informative 3D content and animations for a highly immersive experience

2. the user is able to manipulate the AR model using gestures and can activate content from the user friendly menu


execution & results

The application was a global first for BI, receiving praise amongst leading industry physicians and high acclaim within the company.

The application will be launched on BI’s internal app store and is planned for regional deployment in the Middle East and North Africa.


4. Dubai Islamic Bank


challenge: Dubai Islamic Bank (DIB) wanted to create awareness about their Shaatir account to promote the importance of saving early amongst young school children in the UAE aged from 7-14 years old - a highly diversified target audience with notoriously limited attention spans!

solution: given the high popularity of gaming amongst our target audience in the UAE, we decided to take an “edutainment” approach and developed an augmented reality game using our unique AR-pod to educate on the importance of saving early

services rendered: iOS development, storyboarding, project management, gamefication, augmented reality, 3D modeling & animation, SFX integration, user interface design, gesture based controls, AR-pod, bluetooth device integration, XML report generation

the DIB augmented reality game


the DIB augmented reality game1. the school children stood in front of the branded AR-pod and held up the Shaatir saving’s box to activate the game

Shaatir saving’s box (marker)

2. the school children entered their name and school using a bluetooth keyboard and then had to select one of 10 dreams

branded AR-pod with built in iPad and

LCD screen

iPad camera view finder

LCD screen


the DIB augmented reality game

NB Due to the sensitivity and privacy issues, we are not able to show videos of the activation

3. the children were immersed into a virtual and real world game where coins with different speeds and values had to be captured virtually using the actual Shaatir saving’s box

4. once the coins had been captured, the children hard to physically “pour” them into a virtual saving’s box

5. Upon completing the challenge, the children’s face was scanned and superimposed onto an avatar representing their selected dream


execution & results

The project was a hit amongst school children!

The experience promoted the importance of saving for the future and allowed the school children to project themselves into the future by giving life to their dreams.

The result - a significant increase in subscriptions to the Shaatir savings account.


5. Albert Einstein


Einstein Hologram

challenge: for their annual customer forum, Mercator, the IT arm of the Emirates Group, wanted to highlight that they are an innovation led company while also adding elements of novelty and entertainment to the conference

solution: we developed a life-size hologram of Albert Einstein delivering a customized keynote, telling the story of the aviation industry

services rendered: storyboarding, project management, 3D modeling & animation, model rigging, voice synchronization, SFX integration


Einstein Hologram

Using archive footage of Einstein, we reconstructed a hyper-realistic humanoid model animated with over 6,000 facial gestures and mimicked his exact voice, mannerisms and body language


Einstein Hologram

Every strand of hair was individually modeled...

...every facial contour and wrinkle!


execution & results

Well, see for yourself...<click here> for the highlight reel


http://www.youtube.com/watch?v=WXbDYQzOS9Q

http://www.youtube.com/watch?v=WXbDYQzOS9Q

6. Gillette ProGlide


Gillette ProGlide 4D projection mapping

challenge: for the launch of the new Gillette Fusion ProGlide Gold Edition razor, only the extraordinary would do! pixelbug was part of the loop team that worked in close conjunction with P&G DTC, Saatchi X, Starcom and IPN to develop the concept of the entire campaign

solution: pixelbug was assigned the task to create a larger than life launch event at the Dubai Mall Ice rink, where a 4D projection mapping combined projection technology, high energy music/SFX and a choreographed ice skating act

services rendered: storyboarding, project management, 3D modeling and animation, 4D projection mapping, SFX integration, hardware sourcing and setup


spanning 65m above the Dubai Ice Rink, four double stack DLP projectors were utilized to counter light pollution in conjunction with a choreographed performance from ice-skaters

Gillette ProGlide 4D projection mapping


execution & results

Despite the challenging lighting and acoustic conditions, pixelbug managed to execute the 4D projection mapping successfully

This unique launch event, which was a first at the Dubai Mall Ice Rink, was a crucial component of the entire Gillette ProGlide campaign and attracted hundreds of spectators

For more details, visit https://www.facebook.com/gillettearabia


https://www.facebook.com/gillettearabia

https://www.facebook.com/gillettearabia

7. Schick Exacta 2


Schick Exacta 2 Virtual Mirror

challenge: using innovative technology, Schick ME wanted to maximize customer engagement and organically drive traffic onto their Facebook page

solution: using Microsoft’s kinect sensor, we developed facial recognition software that maps a virtual beard onto a users face and allows them to shave in real time using a replica razor. The technology was integrated into an in-mall booth that travelled to all the major malls in KSA and UAE where consumers sat in a barber’s chair and saw themselves on a LCD screen or “virtual mirror”

services rendered: Windows OS development, storyboarding, gamefication, project management, augmented reality, 3D modeling & animation, user interface design



1. People were invited to sit in the barber chair where the beard was automatically mapped onto their face in real time

2. using hand gestures, users could change the colour of the beard and shave in real time!



3. Once finished shaving, a picture is taken and uploaded to Facebook, or, users are offered the opportunity to try a predefined Schick style


Pre-launch, the number of fans on Schick Middle East’s Facebook page was just under 15,000 and within 4 weeks of launch trebled to 45,000 organically

This is a fantastic case study showcasing integration between augmented reality, brand messaging, gesture based tech and social media

For more details, visit https://www.facebook.com/SchickME

execution & results


https://www.facebook.com/SchickME

https://www.facebook.com/SchickME

powered by pixelbug

at pixelbug, we are committed to pioneering new technology and promoting innovation within any industry

we are currently working on several large scale marketing tech projects across various verticals - we can’t wait to launch them and share them with you!

stay tuned, spread the bug...


thank you

www.pixelbug.aeSunday, April 14, 13



pixelbug case studies - April 2013

Technology

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