Pittsburgh Nonprofit Summit - The Art of Storytelling, Andy Goodman
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Transcript of Pittsburgh Nonprofit Summit - The Art of Storytelling, Andy Goodman
We’ve got a problem.We’ve got a problem.
I’m positive we have a problem.
I’m positive we have a problem.
Friends of the Children (Friends) is an intervention program for the most vulnerable children living in seriously high-risk
environments
• Avoid involvement in criminal justice system • Avoid early parenting• Graduate from high school with a plan for the future
Outcomes for children
• Most vulnerable children are selected based on research-based risk factors• Children receive early intervention starting in kindergarten or first grade and long-term
mentoring and support continuing through high school graduation• Children spend one-on-one quality time with a “Friend” who is a full-time, carefully
selected, and trained professional• Children are offered comprehensive services to meet their academic, social, emotional,
and physical needs
Service model
• Teachers, Firefighters, and Friends*—Friends will become part of the “social fabric” of our communities; helping our nation’s most vulnerable children develop the relationships, goals, and skills necessary to break the cycles of poverty, abuse, and violence and become contributing members of their community
Vision
Friends’ unique program is specifically designed to identify and support our nation’s most vulnerable children
Identify the most vulnerable children early…
• Proactive child selection process
–Research shows that early risk factors can identify young children most likely to fall victim to later serious negative outcomes–Friends works with schools in high-poverty areas to select children based on risk factors and then conducts extensive outreach to families to enroll children
• Early intervention–Children enter by the end of first grade
…and provide them with a supportive, qualified adult
• Supportive, qualified adult–Professional Friends
• Full time, paid employees• College educated• Are experience and
talented working with high-risk youth
–Selected through rigorous hiring process –Receive extensive initial and ongoing training–Are highly supported and supervised by program staff
… and holistic services over a sustained period of time
• Holistic approach–Friends develop quality one-on-one relationship with child
• Meet with each child 8 times for 16 hours/month
• Develop and update individualized goal plan for child
• Engage in community service and other activities
–Friends and program staff work to support each child’s academic, physical, emotional, social, and mental health needs
To start the business planning process, Friends developed a comprehensive Theory of Change for the network
Helping our most vulnerable children living in seriously high-risk environments develop the relationships, goals, skills, and resources necessary to thrive.
4.…needed to successfully implement these strategies
5.…to produce these outcomes among children and youth
Qualified and Effective Personnelwith Expertise in: Management Business/strategy planning Program Development and QualityAssurance Management of quality, including
database and reporting system Curriculum development for child
and adolescent programming Training of supervisors and child
serving staff Evaluation management Developing and maintaining
collaborative partnerships Infrastructure/Operations Financial and HR systems, including
hiring practices IT Financial Sustainability/Development Fundraising with national and local
major donors Developing/testing fundraising
strategies including new products Marketing and Public Relations Grant writing (government and
foundations) Government Relations (lobbying) Developing and maintaining
corporate Partnerships Board Members with Commitment to Friends of the
Children National connections (corporate,
foundations, individuals) Expertise in a substantive area
(finance, law, public relations, national organizations)
Willingness to help with fundraising Budget to support personnel
Program Development Lead efforts to refine the program Provide assistance in addressing ad
hoc program questions Quality Assurance Establish standards and best
practices for chapters; Review outcome data for children
and assist chapters in using data to improve program
Assist chapters in selecting and retaining both children and Friends
Provide curriculum and training for Friends, supervisors, Executive Directors
Conduct site visits, provide coaching Assist chapters in identifying gaps;
suggest strategies for addressing gaps
Infrastructure/Operations Provide support for hiring qualified
and effective Executive Directors Establish standards for accounting,
HR, and insurance; provide templates and free/fee-based support for implementation
Assist in Board development (clarify roles, orientation, training, support)
Implement regular processes to share information/lessons learned through intranet, conference calls, meetings
Establish database system including forms, software, hardware;
Financial
Sustainability/Development Coordinate donor prospects Provide marketing/PR strategy and
selected products, materials (like sponsorship); train chapters
Provide case statement, framework and assist chapters in developing strategic plans including growth and development plans; Board, ED training
National Evaluation Provide leadership in seeking funds
for and in managing program research, longitudinal evaluation study
Dissemination of evaluation results
High Quality Friends High quality Friends who remain in relationship for a
minimum of four years with a monthly minimum of 6-8 contacts of 16 hours with each child
Friends with an associates degree or more (preferred); a minimum of two years direct experience with children living in seriously high-risk environments; safe driving record
Friends who work with no more than 8 children Selection of Vulnerable Children Living in High RiskEnvironments Children served by each chapter meet specified
screening criteria (see risk and protective factors chart)
Children identified by the end of the first grade
Children selected in collaboration with credible and supportive community organizations
A working relationship with child’s parents or guardians
High Quality Program Resources and Support,
Directly or through Partnerships A safe space for Friends and children
Educational support services
Physical, emotional and social services
Caregiver support for basic needs and appropriate interventions when necessary for child’s progress
A strong working partnership with schools
A commitment to program children through high school and as they move within the service area
Financial Sustainability/Development Personnel with development expertise
Engaged and effective board
Sound and active development plan, including local major donors
Sound and active marketing and PR plan
Adherence to national branding standards
Diversified funding base
In-kind and volunteer resources
An enduring high-quality relationship
for each child with a professional paid) mentor (the Friend)• One-on-one long-term positive
relationship• Individualized plans for success
for each child• Review progress semi- annually Friends who have the knowledge, experience, and ability to provide
skill building and/or resources for:• Social development• Emotional development, including
anger management• Academic development• Problem solving/making positive
choices• Appreciation of own culture and
cultures of others• Skills that build towards independent
living (i.e. hygiene, nutrition, time management, social courtesies, budgeting)
• Development of individual talents and interests
• Participation in meaningful and quality extracurricular activities and community service.
Program resources and support, directly or through partnerships, in the following areas of need:• Services for children, including
physical, emotional and educational support, community service activities, special talent opportunities
• Services for caregivers, including referral to social services
• A safe space for Friends and children to gather
IntermediateSocial and EmotionalDevelopment• Strong relationships with adults,
peers, and community• Improved mental and emotional health
Making Good Choices• Reduced aggression and problem
behaviors• Avoidance of substance abuse
School Success• Academic performance and progress
(attendance, appropriate classroom behavior, progression in reading/math/ computer literacy and promotion)
Other• Improved health care (both physical
and mental including reproductive when appropriate)
• Plan and skills for the future (post high school)
Long-term• Avoid Involvement in the
Criminal Justice System • Avoid Early Parenting• Succeed in School with a
minimum of a high school diploma (1st choice) or GED
2…..to provide these activities and services
1. National Friends needs these resources
3….so that chapters have these elements
Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.
“I was bad…”“I was bad…”
T.R. and Zach
Zach Harris
T.R. (#2) Fall 2003
Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.
Our foundation intends to have a material and systemic impact on the priorities identified by our program areas and strategic alliances.
OF JARGON
?
StorytellingSocial Networking 1.0
storytelling
The First Big Thing
Storytelling is an integral part of our history, identities, how we remember, and why we give.
Why is narrative so powerful?
Why is narrative so powerful?
Why is narrative so powerful?
I don’t know any stories.
The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” StoryIDENTITY
Why is narrative so powerful?
“…the collection of stories we have compiled is, to some extent, who we are.”
Why is narrative so powerful?
The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” Story
STORIES YOU WANT TO TELL
- STORIES NOBODY WANTS TO HEAR
STORIES YOU TELL (YOU)
Why is narrative so powerful?
Why is narrative so powerful?
MEMORY
Memory Study (1976)5 year olds
++
soap and shoe
1 out of 21
Why is narrative so powerful?
soap and shoe in a sentence
8 out of 21
““...”...”
Why is narrative so powerful?
soap and shoe in a question
16 out of 21
““ ?? ””
Why is narrative so powerful?
++ 1 out of 21
16 out of 21““ ?? ””
8 out of 21““...”...”
Why is narrative so powerful?
“The Impact of Learning About the Identifiable Victim Effect on Sympathy” University of Pennsylvania/Carnegie Mellon, 2004
Deborah Small, Paul Slovic, et al.
$1.14 $2.38
Why is narrative so powerful?
GENEROSITY
Identify your “core stories” and make sure everyone who represents your organization knows them by heart.
What kinds of stories should you tell?
The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” Story
IDENTITY
What kinds of stories should you tell?
The “Nature of our Challenge” Story
ORGORG
ORGANIZATIONAL IDENTITY AND CULTURE
What kinds of stories should you tell?
The “Nature of our Challenge” Story
The “How We Started” Story
ORGANIZATIONAL IDENTITY AND CULTURE
ORGORG
What kinds of stories should you tell?
The “Nature of our Challenge” Story
The “How We Started” Story
The “Emblematic Success” Stories
ORGANIZATIONAL IDENTITY AND CULTURE
ORGORG
What kinds of stories should you tell?
The “Nature of our Challenge” Story
The “How We Started” Story
The “Emblematic Success” Stories
The “Performance” Stories
ORGANIZATIONAL IDENTITY AND CULTURE
ORGORG
What kinds of stories should you tell?
The “Nature of our Challenge” Story
The “How We Started” Story
The “Emblematic Success” Stories
The “Performance” Stories
ORGANIZATIONAL IDENTITY AND CULTURE
The “Where We Are Going” Story
The “Striving-to-Improve” Story
ORGORG
What kinds of stories should you tell?
The “Nature of our Challenge” Story
The “How We Started” Story
The “Emblematic Success” Stories
The “Performance” Stories
ORGANIZATIONAL IDENTITY AND CULTURE
The “Where We Are Going” Story
The “Striving-to-Improve” Story
ORGORG
What kinds of stories should you tell?
The Forbes Funds
Lakota Nation
The Sacred BundleOne last story…
Sacred Bundle of
Hope
Dr. Jane Goodall’s
Your StoriesThe EndThe EndDefinitely NotDefinitely Not
storytellingWORKSHOP
It’s in your DNA.
It was a
dark
and
stormy
night
2 minutesThink about a time when there was something you really wanted.
2 minutesTell a story about that time to the people in your group in 2 minutes or fewer.
Storytelling Exercise
Start with the person sitting farthest to the left. The person who will go last is the timekeeper.
When your group is done, please signal me. (And please remain at your table.)
Storytelling Exercise
Storytelling Exercise
Storytelling Exercise
What do these stories have in
common?
What do these stories have in
common?
GOAL
RESOLUTION
Story Structure
INCITING INCIDENT
PROTAGONIST
BARRIER
BARRIER
BARRIER
ACT I ACT II ACT III
JOURNALISTIC STORYTELLING
NARRATIVE STORYTELLING
Story Structure: Journalistic vs. Narrative
Story Structure: Journalistic vs. Narrative
Story Structure: Journalistic vs. Narrative
Story Structure: Journalistic vs. Narrative
• Child psychologist shot by former patient.
• Starts working with child who sees dead people.
• Psychologist turns out to be dead all along.
Story Highlights
Story Structure: Journalistic vs. Narrative
GOAL
RESOLUTION
Story Structure: The Role of Choices
INCITING INCIDENT
PROTAGONIST
BARRIER
BARRIER
BARRIER
ACT I ACT II ACT III
CHOICE
CHOICE
CHOICE
While an occasional disinclination to exercise is exhibited by all age cohorts,
the likelihood of positive health outcomes makes even mildly strenuous
physical activity all the more imperative.
What if a nonprofit had written Nike’s slogan?
“Without Sports”Surfers Healing
Izzy Paskowitz
Share the joy of surfing
Kids don’t want to go
Takes them anyway
PROTAGONIST
GOAL
BARRIER
OVERCOMES BARRIER
MEANINGMore to sports than who won or lost
Use this template to develop core stories.
Questions & Comments
www.thegoodmancenter.com
@GoodmanCenter
“The Magic of Giving”Peruvian Cancer Foundation