Pitching and Building a Press List -- Gamaliel Network Presentation June 2013
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Transcript of Pitching and Building a Press List -- Gamaliel Network Presentation June 2013
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Old School: How to get a front page print story about your public meeting / action
Gamaliel Organizers Retreat June 2013
Gordon Mayer, 312-676-2818
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Stories… in the news?
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‘Facts Are
Meaningless’
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Keep it simplewatermark consulting
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What will you edit out?
Megan L. King, http://www.mlkandtoast.com/
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1. Package
Pitching reporters
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Use reporter speak 1: story types
• Poster child• Problem to solution• Then and now (it used to be… but
now…)• Cliches and common phrases• Play off current events• Rule of 3—3 facts, 3 numbers• I stories
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Use reporter speak 2: story titles• How We Began/Who Influenced
Us/Founders• Obstacles Faced and Problems Solved• Where I Got This Idea• Values in Action• Before we came on the scene/ After
we did our thing• Accomplishments, Victories, Feeling
good!
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Use reporter speak 3: story themes• Oh No!...disaster, tragedy, bad news• Yes!...victory, agreement,
improvement• Wow!...extreme, unique event• Hmmm!...thought-provoking,
stimulating• Rituals...opening days, funerals,
birthdays• News You Can Use...helpful
information
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ToMakeNews,YouNeedTo DoorCreate Something
Man bites Dog, Peter Blapps, from flickr
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2. Practice
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Prepping spokespeopleUnderstand that you may have been victimized at some point in the past, but never play the victim
--Shani Smith,
SOUL
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Are these on your list?
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1,000,001 releaseshttp://bit.ly/cmwtool
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“Do youhave aminutefor meto pitchyoua story?”
Pitch
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Thanks!
Gordon Mayer, NPA312-676-2818
Ameca Valley, Jalisco, MexicoStoryteller Figure, A.D. 100/800
Art Institute of Chicago