Pitching 2 0 for Southside Arts Network
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Pitchi ng 2.0 Gordon Mayer
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Pitching 2.0 looks at the most effective ways to use traditional media relations in a world where the news is changing rapidly.
Transcript of Pitching 2 0 for Southside Arts Network
Pitching2.0Gordon Mayer
Oscar’s LawThe only thing worse than being talked about is not being talked about.(from “The Picture
of Dorian Gray”)
CMWho?
Communica-tions35%
Executive Director, or other staff
32%
Board mem-ber/other vol-
unteer7%
Other26%
What do you do?
TurnoutAttendance at an event
Why we communicate
AwarenessUsually traces back to
moneyAdvocacy Best to engage audience
Goals & ‘Frame’
1. Package
The headline (not a slogan) gameIf you could write one of these
yourself:
• A newspaper headline over your story• the teaser before your story comes on
radio/TV• or the blog post title about your story
What headline would you like to see about your organization in the next 6 months?
http://bit.ly/newsrelease
2. Practice
3. Pitch“Do youhave aminutefor meto pitchyoua story?”
Getyourliston
The alternatives may be better
http://bit.ly/cmwethnic
Community news
What about these?
To pitch bloggers, first be one• Read first
• Make your own list
• Even more custom if you can
DIY, or hire a consultant?
Don’t try this at home, from mhaithaca, flickr
Tribune and Sun-Times, 1986-2008
Source = Newsbank, March 2009
1986
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Appearance of selected keywords
recyclingBriberyhealth AND uninsuredInfrastructure AND Chicago"public housing""DCFS""Regional planning" "school reform""toxic waste"
Get found online!
Add your group to our directory at www.communitymediaworkshop.org
And fan us on Facebook!
www.facebook.com/ communitymediaworkshop
Thank you!
