PitchCom - Presentation

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Transcript of PitchCom - Presentation

PowerPoint Presentation

WHAT IS PITCHCOM?PitchCom is a small PR agency, focused on Media Relations and Content.

It was created 3 years ago, to meet the demands of SMB and startup companies searching for media relations and customized PR activities and services.

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LWHAT IS PITCHCOM?Experience has shown that companies, no matter the size they are, small, medium or large, search for a proactive and tailor made services that bring results

Currently, we have customers of all sizes and from different verticals. WHAT IS PITCHCOM?

PARTNERSCLUDIA MAMEDE

ISADORA LEONEDANIELA PENNAJournalist with 20 years experience, her previous works were at EXAME magazine, many local newspaper in So Paulo, and press departments of large corporations. Claudia was a documentary and corporate videos writer, also responsible for the Marketing and Sales Communication at Volkswagen do Brazil, coordinating, among other activities TVVW and VW News content production. She collaborates to Rede Mulher Empreendedora and created the blog Mulher Empreendedora.Public Relations, with 15 years of experience in strategic communications, institutional and government relations, social responsibility, social investment, sponsorship, acquired in companies such as General Motors and Volkswagen. Graduated from FAAP, post-graduate in Marketing from ESPM and Administration of Organizations of Civil Society at USP. Isadora is also a collaborator of Rede Mulher Empreendedora.Public Relations, with 15 years experience in Public Relations, Crisis Management and Internal Communication. She lived abroad for two years, where she finished high school in Wisconsin, USA. Completed extension program in Integrated Communication at University of Berkeley - California. Daniela has worked on Marketing departments of Apple Computer and Nextel, and was senior account manager and director in the largest PR agencies in Brazil, including: Edelman, InPress Porter Novelli, CDN, RP1, Smart and FSB Comunicaes.

PITCHCOMS top differential is the intersection between:

VIP SERVICE

EXPERIENCE

THE WAY PITCHCOM WORKS PITCHCOM

We have a team with senior background in PR and Journalism, with over 10 years of market experience, acquired at the most important media outlets in Brazil, and at communication areas of multinational companies and top PR agencies, both in Brazil and worldwide.

We are extremely careful when developing PR plans, whenever its working on the strategy or on the operational side, always aiming to meet our customers needs, with results.THE WAY PITCHCOM WORKS PITCHCOM

SERVICESMEDIARELATIONSCONTENT

MEDIARELATIONS

CONTENT

SERVICESMedia Relations is one of the main PR tools, used to create and straighten the relationship between an organization / entity and the media.

One of the top goals of MR is to gain editorial coverage, with journalistic point of view instead of commercial appeal. Companies can relate to different audiences at the same time, become opinion leaders and built relationship with government, customers and / or society.

In a long term, a media relations work can change the reputation and leverage a companys profile.Media Training:

It is a training program designed to spokespeople representing a company/ organization, aiming to improve its ability to bond with journalists, either during an interview, events or goodwill meetings. Tailor made publishing projects such as company house organs, corporate magazines, social and sustainability reports, newsletters, and commemorative books, contributing to a closer relationship with different stakeholders. Scripts and speeches: for corporate videos as a communication tool, supporting corporate releases, branding or other activity.

Digital MKT: tailor made content, designed for website, portals and blogs.

Social Media: Speech developed especially for the most popular social media, usually used by corporations: Twitter, Linkedin, Facebook, Instagram among others.

CONTENT

MEDIA RELATIONS Greater credibility: it is a journalist talking about you. Differently from a paid advertisement, media relations focuses on spontaneous media, and is much valuable, generating best reputation;

Competitive Differential: Strategic communication through media relations plans will make the company stands out from its competitor. The company becomes a source of information for journalists and will have more space over time, especially if invests on a recurrent media relations work.BENEFITS TO CUSTOMERS MKT Alignment: media relations, combined with marketing activities can leverage image expansion, increasing product and service sales.Easeinonline searches:witharticles publishedon websites and news portals, the companynow has morepresenceand relevancein online searching tools.

CONTENTIn a digital world, the user has become totally responsible of his experience, choosing what he wants to see, listen or read.

To concur him, there must be content with quality, useful information and easy to share.

Nowadays, when thinking of researching or hiring any service, the first attitude is to search the INTERNET. Products, brands, prices, reputations and cost-effectiveness are targets of research.

For companies to have greater prominence, one of the most powerful features is to develop and offer valuable content, making that brand authority on the subject.

PitchCom invests in creative and innovative ways to develop specialized and customized content.

We evaluate carefully what are the stakeholders to be reached and the best channels to use.BENEFITS TO CUSTOMERS

CUSTOMERS AND SOME MEDIA RELATIONS RESULTS

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CLUDIA MAMEDE

ISADORA LEONEDANIELA PENNA

11 98555 [email protected]: claumamede1973

11 98445 [email protected]: isadora.leone

11 94145 [email protected]: dani_penna

www.pichcom.com.br