Pitch Your Passion: Type A Parent Conf.
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Kelly Loubet @Childhood
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Ever wanted to work with a company that isn't seeking you out? Why don't you seek them out? This presentation will show you how to write the perfect pitch and get the campaign you want. I shared this presentation at the Type A Parent Conference on June 23th, 2011 in Asheville, NC. I've added in all my notes so it's easier to follow.
Transcript of Pitch Your Passion: Type A Parent Conf.
Kelly Loubet @Childhood
A Bit About Me…
Founder of EverydayChildhood.com
Blogging and working with brands since 2008
AZ Chapter President of Mom It Forward
MomTv Host
Former Community Leader at Collective Bias
Director of Social Community Marketing @Social2B
Mother of Rachel (6) and Allison (5)
What Makes Your Blog Valuable?
• The age of your blog?• How many hits your blog
receives?• Your Alexa rating?• How cute your blog is?
Your Asset:#1
Engaged Readers!
(No matter how many total followers you have or how new your blog is)
With the rise of mobile devices… People are still reading, but comments are down.
Did you read my post On Everyday Childhood’sDad Stalking Friday?
I did! I read it on my iPhone! I’ll send out a Tweet for you later!
Other ways to show an engaged audience:
• Twitter Following• Engaged followers (no matter how many)• RT’s, favorited tweets, Responses• # hash tag tracking
• Facebook Friends• Page “Likes”• Comment “Likes”• Comments • Shared content
Additional Engagement Outlets:
• Klout reports• YouTube• Guest blogging
• Webcasts• Podcasts• Live events (Eventbrite,
# usage)
How to get in the door:
1.Cold Pitch
2.Submitting a pre-written article
3.Personal Introductions
• Social Media• Attend brand sponsored conferences
• Exchange Business Cards• Reach out via email
• Connect on Linked In
Ways to Connect With Brands:
Linked In
• Create a professional profile• Connect with others in your field• Don’t use the word “expert” in your profile or
in your pitches!• Find groups to be active in• Connect Linked In to your Klout profile
Think OutsideThe Juice Box!
Be Available!
• Your website
• Your profiles
• Your distinct branding
Know Your Rates!
• Have a clean, easy to read, rate sheet prepared.
Sell Your Brand!
You have influence through:• Multiple Social Media Platforms • Blogs You Contribute To• Live Local Events• Memberships in Social Groups!
You are MORE than just another blog!
Pitch Your Passion!
Dear Pete,
I’d love to speak with you about an idea I have for Toyota . It involves a mommy road trip, a blogging conference, promotion on my blog Everyday Childhood, tweets from the road on my @childhood handle, and live casting from my channel on MomTV.
I’m fun loving, adventure seeking, mom with experience working with large brands. I’ve been blogging for nearly 4 years and have been building a Twitter following for just as long. Toyota is a brand that my family has trust in and I’d like to share that trust with my readers on all my various platforms.
My work has appeared in Raising Arizona Kids and All You magazine and I’ve appeared on television several times. My blog specializes in the daily lives of parents and how we’re coping. Getting out of the house on a road trip like this, plays a major part in my coping! I host successful live events tied to social media on a monthly basis in Phoenix… so I would have no trouble with a live event on the road.
Do you have some time this week for me to give you more details on this project? I appreciate your time.
Kelly LoubetEverydayChildhood.com@childhood
Rejected?
“Thank you for your response Dan. If anything comes up in the future that might be a match for me, please keep me in mind. “
Keep the door open!
Score a Campaign?
• Have something in writing: contract and/or W9• Lay out your idea in an easy to read proposal• Include campaign expectations• Measure your success using good reporting
tools
Closing Thoughts:
Rejection and being ignored is a very real possibility
Be Determined
Be Passionate about your brand
Keep trying
Above all… Be professional
Tools IFor Reporting:• Social Report - campaign management• TweetReach - # hash tag tracking• Klout – Influence
Twitter:• TweetDeck• Hoot Suite (additional analytics tools)
Webcasting:• Watchitoo • MomTV
Kelly LoubetFounder of Everyday Childhood
www.everydaychildhood.com
@childhood (parenting)
@KellyLoubet (marketing)
Director of Social Community Marketing
www.social2b.com
@social2b
Email: [email protected]
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