Intentions

I will be proving that driving without insurance can have an affect on people. Also that young people tend to drive

without insurance.

I will be exploring how insurance has affected young people in Britain. Also the cost of insurance for 17-24years olds. How the cost could be reduced for young people. Also what advice can be given.

I am investigating the cost of insurance has affected people in Britain and that more teenagers are currently driving without insurance.

I will find out a lot of information and understanding on how insurance has affected young people in Britain.

What I am proving What I am exploring

What I am investigating What I am challenging

My angle will be insurance

Content of Idea

Angle

My angle is going to be based on insurance.

I will be looking at how the rise of insurance has

affected young people in Britain and how it is constantly increasing.

Topic

My topic is going to be about Driving.

Unique selling point

It hasn’t been discussed much by the media.

It will have young people and experts involved.

I will have facts and statistics.

Arguments around my idea on my documentary will explore The arguments around my documentary will explore the

increase of insurance can lead young people in the UK to not insure their car. Car insurance is a must because if young people drive with no insurance they could get punishments.

Content of Idea

Key questions my documentary will answer:

What are the affects of insurance? Will insurance cost ever decrease?

Why does insurance have an affect on young people in Britain?

How I will be doing this: I will be doing this by interviewing young people , driving instructor, insurance company and MP. People who are learning how to drive and are considering about insurance.

Structure and Running Order

The elements my documentary will contain: I will interview experts and students aged 17-24years olds.

I will have music to entertain my audience

I will have graphics (facts and figures) to educate my audience

I will have vox pop of young peoples opinion on insurance.

Interviews

I will interview insurance company, MP, driving instructor students and solicitors.

Vox pops

I will use students who are currently learning how to drive and students in college.

Structure and running order

Segment1 Intro- Archive footage motorway Segment2 Vox pops- I will be asking questions to people about how much they pay for there insurance a year and how it has an affect on them. (In town) The questions I will asking them is how much insurance do you pay a year? How will the cost of insurance of affect you? Segment3 Interview with Peter (insurance company) Segment4 I will be having facts with a voice over. Segment5 I will be interviewing someone who has financial problems and who is finding it difficult to pay for there insurance. (In town) Segment6 Interview with driving instructor Segment7 Top five ways on where young people can get advice on car insurance. I will be having websites and information where young people can get advice to help them out. Segment8 I will have archive footage of how young people are affected on driving without insurance Segment9 Interview with an Mike Gapes (MP) Segment10. Sign off

My target audience is targeted to males and females

The age group is 17-24years olds

The location is set in the UK

My audience would be interested in cars, and watching documentaries on cars they also interested in going out with mates watching movies there hobbies are playing sports like football, badminton and going to the gym.

The socio- economic group of my audience is D and E

Targeted to all ethnicities

Disposable income for my audience is £190 a month. They are in full time education some study at college and some work. My audience find out about the news on the metro, daily mail, they watch Eastenders, hollyoaks, xfactor, topgear, the one show and apprentice. My documentary is targeted to a mainstream audience.

Profile of target audience and appeal of your idea

SOCIO ECONOMIC D&E

Explanation of research and key findings Focus group Both genders to part in my focus group.

They were in between the age range of 16-24years old.

They had some knowledge about the topic.

Consisted of qualitative research.

Primary research What I found from my focus group It has helped me find out how to target my audience.

It has given me knowledge on how I could appeal to my audience.

It was a good topic to look at. Questionnaire Both genders took part.

They were in between the age range of 16-24years old.

Consisted of both qualitative and quantitative research.

Secondary research. What I found from my questionnaire It will help me on how I should appeal my target audience.

It helped me find out more about them selves such as their interest

I have found out that they were interested in my topic.

Most of my audience were 17years old and 21years old .

Facts and figures Useful information was found.

I could use the facts and figures in my documentary.

Consisted both qualitative and quantitative.

Secondary research.

Textual analysis Compare two similar documentaries

Consisted both qualitative and quantitative research Secondary research

Explanation of research and key findings

What I found from my facts and figures I have found out that you can get disqualified.

You can loose your license.

You can get points off your licence.

Most young drivers between the ages 17-25 get involved in accidents.

Facts and figures Useful information was

found.

I could use the facts and figures in my documentary.

Consisted both qualitative and quantitative.

Secondary research.

What I found from my textual analysis There are lack of conventions.

Drink driving can affect your driving.

Targeted towards 18+.

Technical Viability Production process

Video camera

Boom mic

Shot gun mic Post- production process iMac

Final Cut Pro

Sound recorder

Computer (YouTube)

Live type. Crew member Presenter (Bhavisha)

Editor Halima (me)

Camera operator Halima (me)

Commercial Viability The market I have researched similar documentaries which are similar to mine and have same audience for my documentary. They are Top gear, Panarama, The click, and BBC news. My product will be unique as it will consist experts and it will have most of my target audience involved in vox pops. It will target everyone as it is mainstream. Budget My money would be spent on snacks , travel and actors the most.

My documentary would provide good value for money because I would not have to purchase much equipment I will need the basic equipment such as video camera,

tripod, tape and boom mic.

I would not need to pay for the travel as the locations am filming is not out of London. This is because I have my own free bus pass which will enable me to travel without paying in buses.

Distribution and Exhibition Inform State useful and information which is reliable from the internet. Educate Reliable facts and figures to educate my audience.

Entertain I will have a quiz to involve the audience , upbeat music (r&b) and friendly mode of address . This will also keep them interested in watching my

documentary.

Practical Viability

Lark Insurance Broking Group Location Office permission granted Access: Approved

Driving Instructor Location : Outside Access: Permission granted

MP Mike Gapes Location: Office Permission granted Access: Permission granted

Driving academy Location: Still to request Access:

I will need to ask permission if I need to use someone else's footage for example on YouTube.

Defamation

How it could affect your product negatively?

Accusing someone about driving without insurance in my documentary it could lead my documentary to be unsuccessful and less people would want to watch it. I would not be able to accuse anyone taking part in my documentary with out having accurate evidence.

Copyright

How it could affect your product negatively?

I will use copyright materials from the internet when it comes to use videos from YouTube and when I use music and images from the internet. I will need to ask permission from the person who owns the source.

BBC editorial guidelines

Truth and Accuracy

Effects: Made up facts and figures it would

lead my documentary to be unsuccessful.

Filming experts and they don’t give me the statistics accurately then I would mislead my audience and they would not trust it.

Children

Effects: I will have footage of accidents this

will be unsuitable for children.

If I was to film an expert and they use strong language that would lead children to use it. This would affect my documentary.

OFCOM’s Regulations

Criminality

The effects: I will show young people driving without insurance.

Bad example to young people.

Must make sure I don’t film criminal activities such as people stealing cars.

Reconstructions

The effects: I will not be able to demonstrate to the audience information

which has not happened.

Must ensure that I do not pretend someone else is an expert.

Filming experts must consider that they don’t make up what has happened.

The Market

Distribution and Exhibition I would broadcast my documentary on weekdays because this where other BBC three programmes are on and programmes which are related to my topic such as Panorama is broadcasted on weekdays on BBC three. I have looked at three documentaries which have similar text to mine. The programmes which fit in my topic is Click, BBC news, Top gear. I would broadcast my documentary on a weekday that will be on Monday I will broadcast it at 9:30 pm this is because most of my audience watch other programmes after this time and there are not much interesting programmes at this time so it would encourage my audience to watch it. Unique selling point

The unique selling point of my idea is that it will have the cost of insurance and the affects of

insurance in Britain.

It will also have a lot of useful information that they need to know for example where they could get advice on car insurance.

Covers the important aspect of insurance cost.

My documentary targets a mainstream audience.

Question Time

What are your opinions on this documentary? Do you think I have covered the ethos of the BBC? How? Would you be interested in watching this documentary? Why? How do you think I should present the mode of address for my documentary? Is their anything else I need to include in order to make it entertaining?