ILLUSION

Dance magazine

By Steph Dennis

MY CLIENT THE NORTHERN ECHO

I have been commissioned by The

Northern Echo to produce a new

magazine or newspaper product.

Your product could be in any style

or genre but it must be self

financed through sales or

advertising. You must also produce

your magazine for a specified

audience segment within the 16-

25 age group.

To meet the standards I will need too...• Create a magazine that caters for my target audience.• Make sure it fits a gap in the market.• Make sure it makes a profit and not a loss.

My magazine will fit a gap in the market because the genre mixes dance and fashion and there is no

magazine on the market like this.

Audience

Research

Tribe – Trendies and Sports Junkies

Gender - Female

Age – 16-24

Location – North East

Socioeconomic status – A-C2

Target audience – Freestyle/disco dancers

Secondary audience

People that may read the magazine

and wouldn’t want to see

inappropriate content would be

parents, children and teachers.

I have to be aware of secondary

audience’s that may read my magazine

so the content has to be appropriate

for all.

•Using appropriate language

•No taboo language or subjects

•No content that is to shocking

•Varied content

Why I chose this genre...

I am passionate about this style of dance

No magazine on the market like this

I have a lot of knowledge I can present about it

It is for a niche audience so I can focus on specific sections

It brings two different genre’s together

Contents

Articles

“Top ten productions”

“Stand out from the crowd”

“It’s all about the costume”

“Take it on”

“Stay away from stress”

“What’s your look?”

“Dance it, live it!”

“Keep your cool”

“Stay in shape!”

My genre

INSPIRATION

Masthead

Sell lines

Main sell line

The layout of my magazine is going to be mainly influenced by company magazine and the content will be inspired by Dance Spirit

magazine.

INFLUENCE

Layout and colour

influence

Fonts

WINDSOR HAND

PRESTIGE ELITE STD

TREBUCHET MS

Design of productInfluenced by Company magazine Use a feminine colour scheme

Range of topics, not just dance

Local magazine so it is relevant

High selling price because it is unique

Articles and content on areas of interest

Name of magazine comes from dance termLanguage in the

articles2nd and 3rd person narrative voice

Colloquial language

Specialised dance terms

Relatable language

Short paragraph length and fast paced

Text to image ratio 50/50

Mock up one

MOCK UP

TWO2

FEEDBACKLiked the pastel colours Good text to image ratio Like the step by step

Good layout and

presented well

Like the title as it is

relatable

Lots of different elements

to the layout

Images relatable for

the target audience

Article good, interesting

and enjoyable to

read

Good article topic and it is

made personal

Could have featured more pictures of dancers

Could have made the

page look a lot busier

Change the fonts

because they are too similar

FEEDBACKGood use of colour Well presented pageTitle relates to the article

Good layout and

presented well

Images relatable for

the target audience

They like the shock

imagery

They like the way in which

it involves the audience

Good article topic and it is

made personal

Prefer how the article is more of a shock story

Second person

makes it personal

Colours are a bit to dark,

looks to serious

Could have included breakout boxes to break up text

JournalistsPhotographersModelsSub editorsResearchersLighting assistantsMake up assistantStudio space rentalFlash lightingCameraInsuranceTravel Props

Insurance

Studio space rental

Photographers

Expenses

Printing costs

Commercial viability

Total income after giving the distributors and retailers 25% each

comes to £2102.70

Total expenditure comes to £4780.60

after editorial personnel, equipment costs and the cost to print and produce the

magazine

Most of the income comes from

advertising and that comes to a total of

£8986.

If the total sales estimate were to be 4,000 copies and the sales income would be £10,000 I would get a total

income of £18,986.

DistributionMy magazine will need to be distributed in places that the target audience of the

magazine would be likely to go too.

Dance college/university

Dance studio’s

Hair and Beauty shops

Fashion stores

Independent shops

Front cover

Bold title featured at the top

Use of 3 colours

Sell lines and teasers

Most attention on main image

Sell lines etc featured around the outside of the image

Colour scheme would change with every issue like Company magazine

Only a few fonts featured

Important sections made bold

Flat Plans

Contents page

Magazine name featured down the side

Same colour scheme as front cover

Imagery of articles that will feature inside

Double page spread 1

Double page spread 2

Double page spread 3

Conclusion0The unique selling point

of this magazine is the fact that it is a magazine on freestyle dance and there is no magazine on

the market like this.

Varied topics• e.g. make up articles to getting fit for the perfect body article so it is relatable to more people and gains a wider audience.

Thank

You!