Representation Celebration

Presented by:Olivia Cross, Sabina Leybold, Ciara Lucas, Kylee Roberts, Arlana Shikongo, Josephine Ullman

Media as Social Responsibility Mini-CourseProfessor Anthony Adornato

Bob Regan

Examples

R.A.W. Greeting CardsReady, Able, Willing

Mission Statement

R.A.W. believes that everyone should be able to see themselves in their everyday moments.

Disability is not an inability to celebrate. Embrace it.

Anniversary Celebrations

Thinking of You

Other Card Ideas● 1st Birthday: child with Down Syndrome blowing out their candle● Mother’s Day/Father’s Day: typical child with arms around mom & dad with

Dwarfism ● Well Wishes: support for those with mental illness, visually represented with

flowers on their head to show that they have potential for growth● Graduation: nonverbal person with talker/iPad holding up ‘Happy Graduation!’● Wedding: wedding topper with inter-ability couple (+ other intersectionality) ● Winter Holidays: snowmen--one is in wheelchair/has crutches

Accessibility ● Cards will be available in:

○ Braille○ Embossed/multi-textured○ Large font○ Dyslexie font○ E-versions (for screen readers)

● Affordability○ Standard price range: $2-5

ImplementationOur route →

● PARTNERSHIPS:○ Hallmark is the most prominent and worldly recognized greeting card company. It is located ten

different countries.

● Access● Business branding● Understanding● These cards in drugstores, stationery stores● Employment practices

○ People with actual disabilities to share perspective on cards they would like to see○ Be the ideas and influence of final product that is produced and published to be sold on shelves.

Questions?