BUSINESS PLAN FOR

DOG GROOMING SALOON

PRESENTED BY :-NIKITA AREKAR- 02KRUTI GADA- 21SAACHI GERA- 24NISHA GUPTA- 29 AMRUTA KALGAONKAR- 35SHREYA MISHRA- 49

PROJECT TITLEWags and Tails

Dogs SaloonWags and Tails

Dogs Saloon

• Introduction• About us• Location Analysis • Facility Analysis• Targeting the market• Marketing Strategies • Cost Analysis • Feasibility Study • Survival strategies • Expansion plans• Goal and Objectives

AGENDA

MISSION : Wags and Tails ‘ mission is to provide convenient, reliable, and efficient service to pet owners to maintain and achieve their pets’ best being.

VISION : To be an established service leader in pet care industry with excellence and quality.

OBJECTIVE : The objective of our website is to introduce our services, post our contact information, and allow customers to book an appointment by filling out a form in the website. Its primary function is to get the customers to book an appointment with us.

ABOUT WAGS & TAILS SALOON

• We believe at promoting a stress free environment for your dog by having individual Grooming Appointments, which means that your dog will never be placed in a holding cage.

• We only use high quality products.• We also offer ‘Specialized Scissoring Cuts’ for owners who do

not want their dog styled with clippers.• We offer a range of personalized services at our salon.• Each dog is given an individual file, that records dog details,

his/her likes and dislikes, trimming and style details and also owner details. On arrival your dogs general condition is accessed for tangles, external parasites(fleas, ticks or tice ), warts, lump beneath the skin, overgrown nails or skin/ear problems etc.

WAGS & TAILS SALOON - IDEOLOGY

Bathing and Drying

Ear Cleaning / Full body cleaning

Nail chipping and Nail Art

Tick and flea treatment

Deep conditioning along with bathing

Hair Cutting and Styling

Hair Trimming

Services

SMALL MEDIUM LARGE

Chihuahua Labrador Great dane

Pug Bulldog Dalmatian

Maltese Brittany Boxer

Pomeranian Basset hound Bloodhound

Japanese chin Cocker spaniel Doberman

Miniature pinscher

Boston terrier

Categorization

Costs

Services SMALL MEDIUM LARGE

Bathing and drying

300 800 1200

Ear cleaning & nail chipping

500 1000 2000

Tick and flea treatment

450150

600200

700250

Deep conditioning

200 300 400

Trimming 500 800 1200

Haircut with styling

1000 1500 2000

Service Cost according to categories

Location Analysis

Raheja Vihar

• Wags & Tails Salon would be located in Raheja Vihar in Hiranandani, Powai .

• The salon would be about 200-250 square feet of area• The rent for our location estimated to be Rs.40,000/-• The pet dog population in Powai is around 6800 including Chandivali,

Nahar Amrit Shakti & Hiranandani.• Can expect footsteps increased by 1% because of attractions like MCGM

Park, India cards Gallery and Hill Side Park

Area

•1700 buildings

•40 flats per building => 68,000 flats

Segment

•10 % possess dogs => 6800 dogs

Target

•20% * 6800 => 1360

•¼ Target Market => 350 dogs

Location Analysis

72%

28%

Market Share

Segment MarketTarget Market

Estimated Market Share

Facility Analysis

Waiting Area

Entrance

Sitting Area

Sitti

ng A

rea

Bath Tube

Grooming TableWater Tank

• Rapid urbanization of cities• Single professionals and Single parents living alone in huge cities• Security• Desire of compassion• Use as Fashion accessories – Bollywood actors like Vivek Oberoi,

Bipasha Basu, Salman  Khan, John Abraham and several others dote on their pets.

• Estimated Revenue earning potential : 350 crore• Out of this around 250 crore is contributed by pet foods and the

remaining 100 crore comes from grooming and healthcare sector.• “The industry is growing rapidly in India” says Mr. O.P Singh, CEO

of a pet food supplier company called Venky’s India.

Market Study Reason behind increasing popularity of dogs

• A research conducted by a magazine says that the total market size of  the pet grooming industry was 132 crore in 2007 and is expected to grow to 350 crore by 2013.

• At present there are four major pet salon in India – Scooby scrub in Delhi, Tailwaggers and TopDog in Mumbai and Fuzzy Wuzzy in Bangalore.

• Pet salons can be started with a low investment of  3-5 lakhs that includes the cost of training, shop rent, equipments and products.

• The entrepreneurs who have started pet salons feel that one doesn’t even have to be from a business background. “A formal training is not as important as love for animals “says Yashodhara Hemachandra of  Fuzzy Wuzzy Salon.

• Pet salons provide services like hair cuts, nail trimming, tick and flea treatments, oil massages and some fancy services like party dressing and hair coloring.

Market Study

• By issuing pamplets in newspapers• By giving ads in magazines regarding our new salon • By visiting different pet shops and letting them know about our

new salon and also by issuing pamplets• By visiting pet clinics and having tie-ups with doctors• By attending dog shows to increase our networking & contacts.

Promotion

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Offer a high quality service & product

Lack of Exposure

Potential to franchise

Competition from other salons

Trained & Motivated staff

New to market place

Growth through additional staff

Increased cost on business

Potential to franchise

No reputation or presence

Seasonality, weather effects , heavy rain or heat

Growth through additional staff

Cost of Advertising

SWOT Analysis

• Macro Competitors– Dog-aholics, Lokhandwala,Andheri– Tailwaggers Pet, 4 bungalows,Andheri– International Dog Bazar, Andheri– Petsburgh, Morya estate, Andheri– Petspals, Mohit heights, Andheri

• Micro Competitors– Paw station, Powai

Competitors

• Counseling to the owners • To organize dog shows every 6 months• To provide training to dogs

USP

Wags and TailsDogs Saloon

Login / Register

• The success metrics are measurable activities that contribute to our business’ success. The basic metrics will be the number of transactions – how many dogs we groomed.

•  The number of returning customers is very important as it tells us whether customers love our services. The number of how many visitors that used our website will also provide a guide as to how effective is our website doing.  

• Once our business runs for awhile, we will know the bottom line to make a break even. The retention of customers is more important than expanding the customer base. The metrics will define

• a. Percent of customer retention c. Revenue• b. Percent of customer growth d. Costs

Success Metrics

Sales SmallMediu

m Large

Bathing and Drying 75600211200100800

Ear Cleaning & Nail Chipping  50400 79200 67200

Tick and Flea treatment 81000108000 38400Tick and Flea treatment (for cheaper) 10800 16800 9000Deep conditioning  along with bathing 50400 79200 33600

Trimming 108000172800 72000

Hair cutting with styles 36000 72000 48000

Teeth Cleaning 63000 99000 37800

Total Sales 475200838200406800

Gross Total Sales 1720200    

Add : Taxes      

Service Tax @ 12.36% 212617    

M.VAT @ 12.5% 215025    

Net Sales 2147842    

Cost Sheet - Nisha

Particulars Amt. Rs.

One time expenditure

ADVERTISEMENT & Tie Ups 200000

Registration Fees

PAN No. 100

Service Tax No. 5025

Certificate of Incorporation 2000

M.VAT 25000

MOA 4800

AOA 300

C.A. Fees 7500

BATH TUB 40000

GROOMING TABLE 10000STARTERS KIT (tubs, dryers,cages, combs, brushes, scissors, clippers, styling tools, NAIL CLIPPER,TRIMMER,DESHADING TOOL) 40000

DRYERS 10000

INTERIOR 400000

GEYSER 5000

Total initial expenditure 549725

Fixed exp

RENT 480000

SALARIES

Trainer 300000

other 2 ppl 240000

Insurance ????

Depreciation

Furniture item 102000

Equipments 171000

Water Charges & Maintainance 60000

Computer 90000

Total Fixed Exp. 1443000

Variable Costs

SHAMPOO 15900

CONDITIONER 17580

SPRAY 17580

Food Packages 24000

Miscellaneous Expenses 10000

LIGHT & ELECTRICITY 48000

TELEPHONE 24000

STATIONERY 12000

Total Variable Cost 169060

Total Expenditure 2161785

1st year Loss 441585

2nd year total expenditure 1612060Pay Back Period

Profit 53819044849.17

9.846002

Net Profit = 2nd yr profit - last yr's loss 96605 25.38

Break Even Point1yr 9mnths & 25days

• Increase capacity• Mobile pet vans• International expansion• 3 days pet crush

Future Plans