Genre: the genre I have chosen to use is a Horror. For my trailer I want to do supernatural horror movie as looking at my format research this was my favourite type of horror that I have analysed. It also interests me and so creating a trailer in

which I am interested in will be easier for me to create. I also have a variety of ideas to use for a supernatural horror movie.

Target Audience: my target audience is going to be for 15 year olds and above. This is because from some of my

focus group research I have found that people feel that 15 year olds are more mature than they used to be and so a 15 age rating is best suited for my trailer. The content is

also going to be suited for the age range.

The main idea for my trailer is to introduce the setting in the woods but then it carries on into a house. I aim to use a key as a main prop within my trailer and this is going to be the object to cause all of the supernatural elements in the trailer. The key is going to be found in the woods by a few girls and they are going to take it home. But when

picking up the object, they see two girls in the distance who are ghostly. After this moment every time the key is mentioned the girls appear suddenly and then

disappear. From then on the girls take the key home with them and want to find out what it

opens; but the key brings bad luck to them and every thing starts going wrong with items smashing and the ghostly figures following them. Towards the end of the film there is going to be a scene where a supernatural element spells out on a surface where the key is leading them to, but the audience are not to assume that this is where the key fits. The end of the trailer will finish with a clip of them visiting the

tower and the ghostly figures standing outside the front door of the house/tower/building.

I aim to use 3 main character actors and these are going to be

three girls. I am then going to have identical twins for the

ghostly figures.

Narrative Idea

From previous productions of Horror movies under the supernatural heading, I have discovered that the trailers are quite short with lots of short, quick clips that jump from one another quickly. The music also

seems to get louder and more intense as the trailer tails on and also as more activity begins to take place. Looking at my format research and previous trailers for the type of horror I am aiming to create, there is a

consistent theme with the supernatural elements and activity that happens. This is that there is always something which smashes or moves that doesn’t not physically have the ability to move. I am going to use this

idea within my trailer as it follows with the typical norms of a supernatural horror movie. I am also following the norms of a typical

supernatural horror movie as in horror movies they always have an object or a person which is a catalyst for the supernatural activity that happens in the film. I have taken this idea and I am using the object of a key for

this object as a catalyst to the activity. I also aim to edit my clips so that they are short and sharp cutting from one to another quickly and building

suspense.

Format research and previous horrors:

Linking my ideas to theories, I have chose to go along with Angela McRobbie’s theory. This theory explains that the women of characters are usually presented as weak, innocent and vulnerable. I have chosen to use

female actresses to include in my trailer so that it follows this theory. I have also chosen two girls to be the ghostly figures as young girls are seen to be more vulnerable and innocent. This idea will make the viewer wonder what

happened to the two innocent girls for them to now look how they do.

Theorists link:

Linking the trailer to Propp’s theory you could say that the two ghostly figures of the girls and the prop

of a key are going to be the villains as they are causing supernatural activity which happens in the trailer. There are no hero’s as such revealed in the

trailer or any other characters.

USP (Unique Selling Point):My unique selling point is that I am going to follow the norms of a typical

supernatural horror movie with having an object in which creates the supernatural activity; however this object will be very different from any other object in any other horror movies. It will also be an object in which

spells a message to the audience and is not only a catalyst for strange activity. As I am using the object of a key; the message that it spells to the

audience is that the key must lead to somewhere. This is another aspect that the audience take into consideration as to where does this key lead to and

they want to find out more. When the supernatural activity starts to happen with this key, there is more in which the audience becomes curious about

and this key becomes the main focus of the trailer.