Pitch deck for mutt maps

Jae Lee & Stacey Arbetter

MUTT MAPSTHE WORLD IS OUR HYDRANT

Who we are?Jae

Graduated from Stanford Law SchoolAn advocate for the homeless, she found organizations and

raised money for homeless families with childrenWorked and campaigned for Congressmen and Senators

●Stacey○ Serial Entrepreneur○ Built the largest independent automotive export business○ Co-founder of leading tactile-warning tile company

How we started?

Both Owned by our dogs

Met on Facebook

Hang out at dog parks

Idea of Mobile App

Mutt Maps was born!

What Problems are we solving?

Hassle to take your pal on the road with you●Having to stay in cheap motels●Having to eat at drive thrus●Having to walk your dog at nasty gas stations

We deserve something better, Woof!

What is Mutt Maps?Pet-friendly places, products, & services (Yelp for dogs)

IdentifyVerifyReview

Why do the Web app first?Cheaper and quicker refinementAssurance for good product-market fit Assurance for immediate revenue

● Alpha Major Update Release Beta-testing Platform7-10 days

How Do We Make Money?

Advertising targeted through geolocation

Premium Services for businessesEnhanced listings Offer coupons or special deals based on location

Why it matters?➢Huge and continuously growing industry

○ $60 billion industry (US alone)■72 million dog owners■69% make over $100K■⅓ take the dog if travel 2+ nights■“doggie parents” are increasing the high-end, premium

sector of the pet industry○ Big Businesses care about it

■Dogs in commercials: Budweiser, Coldwell Banker, Toyota

Why it Matters➢Exploding M-commerce

○ Grown over 120% from 2013 to 2014 and continuing○ In 2015, 25% of e-commerce will be over mobile devices ○ The Gen Y Factor: Millennials are the biggest participants

in m-commerce and the fastest growing group of new dog “mommies and daddies”

The Competition➢Bring Fido➢Dog Goes➢Go Pet Friendly

❖ Flaws➢Lack of information➢Inaccurate or stale information➢Limited or no functionality➢Not user-friendly, not mobile ready➢Nonexistent or poor mobile experience➢Lack loyal following

How to Acquire & Inspire Mutt Mappers?❏Ambassador Program❏Social Media

❏Facebook❏Twitter❏Google+❏Youtube❏Instagram

❏Advocacy Campaigns❏Game-ify! Earn points for yourself or for a team

How Can You Join the Pack?Support our $25K Kickstarter Campaign to develop the mobile apps!

●Contact us at:○ Stacey

■phone： (339)224-7383■email： [email protected]

○ Jae■email: [email protected]

●Follow us on Social Media

Thank You !

Pitch deck for mutt maps

Small Business & Entrepreneurship

Transcript of Pitch deck for mutt maps