Pitch Deck for Medella
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Transcript of Pitch Deck for Medella
medella.co
MISSION
medella.co
To deliver the best healthcare experience in USA
medella.co
THE MARKETUSA
$4 TRILLION
$8 TRILLION$
2015
2020$8,100
per capita spending
Sources: America Health Aso., time.com
72%patients are not satisfied with the service and quality of treatment they receive
121 MINUTESthe average time that people lose when seeking medical care
expected growth
total market size of healthcare industry
medella.co
THE PROBLEMAmerica spend the most money on health care, but get the least in return
DOCTORS HAVE LIMITED ACCESS
to patients’ records and can not provide the appropriate quality treatment
PATIENTS REMAIN UNSATISFIED
after visiting the doctor: long wait times and complicated referral systems
medella.co
THE SOLUTION
an open electronical medical platformfor patients, hospitals, independent doctors and care teams
FULL ACCESS TO PATIENTSlaboratory testing and results,
physician notes and treatment plans
EASY AND FAST APPOINTMENTSfor all patients around all medical facilities and independent doctors
PARTNERS INTEGRATIONfor all companies and systems
around healthcare industry
MEDELLA
medella.co
WHY USOur sustainable competitive advantages
medella.co
ONE STOP SHOP EASY AND FAST FULL DATA ACCESS
AFFORDABLE PRICING PARTNERS INTEGRATION 24/7 SUPPORT
Patients can make an appointment with doctor, plan their visit to
laboratory or order treatments
It takes less than a minute for patient or doctor to complete any required
action within our system
Doctors have full access to patients laboratory results, physician notes
and treatment plans
Independent doctor, hospitals and care teams are charged monthly with
clear and affordable pricing plans
Any company or system can take advantage of our open API and deliver a better service
Our support team will help with any request from patient or doctor and
deliver answer within a day
medella.co
TRACTIONPilot launch in Atlanta area: 24 doctors, 3 hospitals, 1 care team
1,080
Timothy Gordon, independent doctor
“Wow. I am just blown away. I can get full access to my patients data without leaving my iPhone.”
Freda Wisdom,patient
”Gosh that was so easy! I had this pain in my back and decided to find and make an appointment with a doctor. Two minutes of using the app, and I’m in. Incredible.”
app installs up to date
4,8average feedback rate
90%of patients keep using app after their first action (doctor’s appointment, etc)
medella.co
now later
BUSINESS MODEL
SUBSCRIPTION BASED
We charge $100/month from a doctor and $1000/month from a hospital/care teams
Opening our own laboratory network will allow us to offer services
for less than our partner hospitals make
ECONOMIES OF SCALE
$
medella.co
FINANCIALSOur income statement projection*
2016 2017 2018 2019 2020Hospitals 5 1000 2000 3500 5000
Independent Doctors 46 10,000 50,000 80,000 100,000
Care Centers 3 500 2000 4000 6000
Revenue 12,600 2,500,000 9,000,000 15,500,000 21,000,000
ExpensesLabor 30,000 100,000 1,500,000 3,000,000 5,000,000
Marketing - 1,300,000 5,000,000 5,000,000 4,000,000
Hardware and IT 1,000 80,000 200,000 500,000 1,000,000
Office Space 2,000 4,000 8,000 16,000 32,000
Total Expenses 33,000 1,504,000 6,708,000 8,516,000 11,032,000
Earning Before Taxes (20,400) 1,016,000 2,292,000 6,984,000 9,968,000
Taxes - 81,280 199,404 600,624 867,216
Net Profit (20,400) 934,720 2,092,596 6,383,376 9,100,784* The table don’t include Our Own Laboratory Network Strategy, please see attachment
medella.co
MILESTONESWhere and when we are going
2015 2016 Q2 Q3 Q4 2017 2018 2019 2020
Product Development
Pilot Launch in Atlanta
Pilot Launch in Charlotte
$1,5M Investment Round
Expansion to major USA cities
Full USA expansion
IPO
medella.co
TEAMWe have background, proven track record and strong advisors to succeed
FOUNDERS
Ruby ShickCEO
John MendezCCO
Dallas ReyesCTO
Theodore LeeCOO
ADVISORS
Luis LloydFounder of Health
Ventures; Angel Investor
Courtney Nguyen Kelvin Lynch Phillip ThomasPhD, Author of Doctor’s
Waiting RoomExecutive director at Rike,
previous AppleCEO of
OneTherapy
medella.co
THE ASK
We are looking for $1,5M in funds to finish development of our product, hire new staff and launch a powerful marketing campaign
§ Constant work on bugs§ New features release§ New analytics platform§ Open API
IT DEVELOPMENT
§ Find and establish cooperation with a great PR agency
§ Launch a powerful marketing campaigns to enroll new hospitals, doctors and care teams to Medella platform
MARKETING CAMPAIGN
§ Hire 5 people for fast and comprehensive support
HIRE NEW STAFF
$1,500,000
$100,000 $200,000 $1,200,000
