PITCH CONCEPTS AND TRENDS

HOW TO GET YOUR SHOTS PUBLISHED

•Make it simple and to the point from very beginning. Include sub heading: NEW COLLECTION, provide the collection in lo-res from the get go and offer a yousendit or wetransfer link and include credits and a short release on creative direction.•Follow up – email or send disc of hi-res images with A4 print out of collection•Know your publication – target audience/magazine philosophy – pitch to a section of the magazine to show you’ve done your homework, immediate brownie points.•Be realistic – start with trade publications•Investigate international opportunities: ESTETICA in 24 countries, lower quality of work overseas (bar UK)•Make it aspirartional – make people aspire to take part of/be something else – achieved with a strong overall CONCEPT

CONCEPT – EVOKE A FEELING GREIF, TURMOIL, GRACE, ELEGANCE

INSTYLE - THE WIDOW BY BRAD RIXON FOR L’OREAL PROFESSIONNEL

CONSISTENCY THROUGHOUT ALL CREATIVE ELEMENTSBIKER CHICK: WAREHOUSE, HARLEY, LEATHER

INSTYLE – GASOLINE BY LAUREN McCOWAN

ADD AN ELEMENT OF COMMERICAL SUITABILITY/VERSATILITY-

DOESN’T HAVE TO BE ‘HAIR EXPO’ HAIR INSTYLE – LORES GIGLIO FOR MUK HAIRCARE

SUCCESSFUL HAIR EXPO COLLECTIONS

CURRENT TREND: CONTEMPORARY TRIBAL – WEAVING/PLAITING

CURRENT TREND: CONICAL TEXTURE

CURRENT TREND: DIP DYE ... STILL!

TO WATCH: CENTRE PART

TO WATCH: THE TOM BOY

TO WATCH – EMBELLISHMENT, BLACK & WHITE, 90s GRUNGE REVIVAL

INSPIRATIONAL MEDIUMS TO WATCH

•STYLE.COM•V MAGAZINE•LOVE MAGAZINE•BLOGS: FASHION ROGUE, FASHIONISATION•INSTAGRAM – FOLLOW VALONZ, ANOTHER MAGAZINE ... AND US @INSTYLEHAIRMAG!•INTERNATIONAL CAMPAIGNS – PRADA, GUCCI ETC