PitchBy Daniel, Mehsaan and Baris.

Artiste Our lead artist’s name is undecided names we are considering

are, Eazy J, Logan sama, concrete J. We chose to feature him as he is known for creating music from

our genre and is a well received up and coming underdog from the rap world.

He also has the ‘look’ that we find most representative of the idea we are trying to portray in our music video.

Jyrrel We have chosen to feature jyrrel as our lead artiste, this is

due to the fact that he has the physical attributes and is accustomed to the mannerisms that most artists of our genre have.

For example most artists of our genre are tall and slim as well as being part of some sort of ‘skater’ culture.

Jyrrel also regularly enjoys music from our genre so he knows the songs well which enable him to play the role of an artist from such a genre well. Joey badass

Genre – Hip HopWe have chosen to make a music video for the genre Hip Hop -

Rap. We have chosen to follow this genre as this is what our knowledge is most extensive on, moreover our artist has a good idea of what the genre’s element are and it’s codes of convention. Due to the fact that this is what our knowledge is most extensive on, if we were to do a different genre then it would not be to the best of our ability.

Metropolis or Chum?Metropolis Issa Goldhttp://www.youtube.com/watch?v=2BgAULigEc0Chumhttp://www.youtube.com/watch?v=FCbWLSZrZfwOur group is undecided as to which of these two songs we should use for our music video.

Promotion In order to promote our artist we will use the internet as a promotion tool because we will be designing a website and a digipack for this.Through promoting our artist of a website can appeal to a larger number of audience as people all around the world can have access to our web page. This would increase the popularity of the artist and album making it more successful.

Target audience We will be targeting long-time fans of rap and it is well known that rap has fans from many different cultures and races, it is unlikely fans who have newly discovered rap will take a liking to our genre as they have not delved very deeply into rap culture and are likely to only enjoy mainstream rap. Due to the fact that our target audience are long time fans of rap it is difficult to put a demographic on them, but the closest thing to one is older males of the ages between 26 and 31. They are likely to enjoy this type of music because it is underground rap and long time fans enjoy unique lyrical rap rather than mainstream.

StyleWe will be styling Jyrrel in the method of underground rap artists such as Issa Gold, Earl sweatshirt and Joey bada$$. This is to say clothing he will be wearing will be fashionable but do not suggest opulence. As he is slim and wears such apparel he fits the bill quite well.

General ideasGeneral ideas for our music video have been quite widespread so far we don’t have one idea for a video we want to do but many, due to this we thought to pitch 2 of them to you to see which you like best.