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UnorthodoxA women’s lifestyle magazine for 16-24 year olds!
Not to be missed…
WHO IS THE CLIENT?The Northern Eco
I have been commissioned to produce a new magazine, newspaper supplement or handout for the Northern eco. It can be any style or genre but It must be
self-financed through its sales and/or advertisements. It must also be aimed at a specific
target audience.
Limitations
• Local models and advertising – keep the local businesses going.
• No inappropriate imagery• No strain that could effect it
financially
Meeting the Brief!In order to meet the brief that I have been
given I have done the following:
• Made sure my magazine is of high quality which is expected by Northern Eco readers. To make this happen I employed high quality journalists and staff to make sure my product could be the best that it could be.
• I made sure my magazine was suitable for the ABC1 audience which is the same as the Northern Eco and therefore it will fit suitably in everyway.
• The genre ‘women's lifestyle’ will be aimed at ABC1 audiences. This will also be aimed at young people in the age group of 16-24.
• I chose this genre of magazine as I feel as though it is commercially viable and also fits perfectly within the brief I have been given.
• I made sure my magazine is self financed through sales and advertising.
Why Women’s Lifestyle?• Women’s Lifestyle is the genre of magazine I
have read from a very young age and therefore
I feel as though I could create this to the
best of my ability.• I am passionate about a wide variety of
articles that are featured within a women’s
lifestyle magazine. Things like fashion, make-
up, love life, diets etc. therefore I will
enjoy writing about them which will come
across in my articles.• Many of the magazine of this genre and age
group is very light hearted and chatty. I am
going to make my magazine chatty as this is
what appeals to them but I also want to make
my magazine fairly factual as young people of
today don’t know the facts as well as they
should do.
• The fact that I am of a similar age,
socioeconomic group and gender as my target
audience I feel as though we have the same
needs and interests with I can include in my
magazine.
My Audience Profile
• My chosen tribe is trendies as I feel as though there interests will be included in my magazine the most.
• Age 16-24
• Female gender audience
• ABC1 socioeconomic status• Educational status = Collage
graduates and University graduates.
• Stereotypical socioeconomic status’.
• Due to being students, low income if fairly common in my target audience.
• Magazine prices between £1.50 and £5
Tailoring to my Audience…
Use a chatty, formal tone but not to make it to serious.
Use young, pretty models to create a
window for future self.
Mild taboo language.
Stylistics that are fun and fairly youthful
Reasonable pricing of the magazine
Eye catching fonts
High image to text ratio
Include practical content
Similar techniques from other magazines that are popular
with my T.A
Things to consider…
I will record all interviews to ensure I have utmost accuracy in anything I am writing.
I will seek permission from parent/guardians to photograph any minors to protect them against intrusion into their lives.
Any photography featured in my magazine will be taken by myself to avoid any copy write accusations.
Any material I wish to publish about an individual I will present to each personnel involved to ensure they accept and agree with anything I have reported.
123
4
FEEDBACK
Briefing my idea – I explained my genre, target audience, age, tribe and article
ideas.
The catt
y nature
of your
article
s will
really a
ppeal to
the you
thful ag
e group
“
“
You could vary the layout of your articles a little bit more for the various topics
“ “
The branding w
orks really we
ll, its very
original and e
ye catching!“
“
Genre Research
Genre Research
Branding colour
Branding font
Sexual ExpressionFuture self
Young, attractive, female models
Clean colour scheme, fairly natural
Bold colourto make importantthings stand out
Stylish, trendy fonts
Personal pronoun ‘let US’
Incentives
Active Layout
Ideal Imagery
Genre
Research
Creating future Self
Step by step instructions Breakout
Box – Gives more ideasQuotation
sell lines
Branding font
Sexual facial expressions
Soft, neutral colours
Stylish variety of fonts
Ideal Imagery
Genre
ResearchBranding colour
Trendy, Unusual font
Large image on one side,Text on the other.
Quotation separated from main body of text
Coloured subheaders
Happy facial expression
Seductive facial expression
Section of mag
Incentive sell lines
Creating future self
Quotation sell line
Name
UnorthodoxSimilar length to: Cosmo (12)
Marie Claire (11)
Glamour (7)
Portrays a youthful, stylish image for my magazine
Relates easy to the genre of magazine I am aiming for
Unusual to other Mags – handwritten look
My Aims
UnorthodoxA friendly, inspirational magazine for 16-24 year olds
Covers a wide variety of different aspect; from love, to
Fairly factual but keeps a chatty nature to keep my T.A
Is personal to their needs
horoscopes, to fashion
entertained
Contents
Sea, Sun and a Flat
TumThis is an article consisting of dietary and
exercise tips. It will also have a breakout box
including success stories
as this help convince my
audience that they will work.
Stress MessThis article will be pointers as
to how to minimize stress rather than how
to deal with stress when you
have it. It will have advice
from the ‘Unorthodox
DR’ which will ensure to my T.A that this is professional
advice.
How to tame your
manThis article will be a real life story as to
how a woman turned her boyfriend
around for the best. It will be an emotional piece. There will also be a break out box including her
fave techniques
FONTSMasthead
Sell Lines
Headline Fonts
Sub headerFonts
Main body font
Colours
ImpactAre you frickin’ serious
Bernard MT CondensedChalk Duster
Off the drugsUrban Labels
Ruptured Sans
Impacted
Arial
Mock-Ups
Focus Group- 4 college peers
- Aged 17-18
- Female
- Trendies Tribe
- ABC1 audience
Mock-Ups
1
Mock-Ups2
Positive Response?
Negative Response?
• Good colour connotations• Eye catching fronts• Youthful layout• Clear and visual• Text nicely broken up• Explosive arrangement• Good tone and style for T.A• Looks professional • Interacts with the audience.
• Eyes are attracted to the word ‘Tum’ rather than ‘Sea’
• Kicker isn't very visible • Should have removed watch• Jeans don’t make it that
summery – use shorts
Positive Response?
Negative Response?
• Good colour scheme, better order• Good explosive layout• Nicely broken up text• Professional appearance• Breakout box works with the text• Youthful feel
• White background would look more professional
• Make the main image stand out more• Red may give a different connotation then
you are looking for• Header and kicker clash together• Stylistics are less suited to T.A
Article DetailsCOVER
Imagery
Layout
Colours
Fonts
Ideal – Create window for future self. Fairly seductive
Simple, trendy, youthful
Pastel orange, youthful, trendy , subtle
Masthead: Bold, strong, professional
Sell lines: Variety of a strong/bold/trendy font
and a serif/girly/flirtatious font
Article Details
CONTENTS
Imagery
Layout
Colours
Fonts
Creating window for future self, active (she’s walking)
Simple, spacious, clean
Pastel orange (branding), white background, black body text
Impact: Masthead fontAre you frickin’ serious: Sub Headers Ariel: Main body of text
1Article Details
SEA, SUN AND A FLAT TUM
Tone
Language
Imagery
Layout
Colours
Fonts
Upbeat, chatty, informative
2nd person narrative voice, motivational language
Ideal, create window for future self, positive
Explosive, guide lines to break up text, images to break up text,
4 column, uniquely laid out High image to text ratio
Red, yellow and orange. Fairly transparent, youthful, playful, positive
Header: ‘Off the drugs’ youthful, fun, eye catching
Sub header: Blond, easy to read, youthful
Main body: Arial
2Article Details
Tone
Language
Imagery
Layout
Colours
Fonts
Stress Mess
Informative, chatty, positive
2nd narrative voice, motivational language, influential language
Question intro
Active imagery, fairly negative due to stress
Explosive, sectioned, 4 columns, high image to text ratio
Yellow (connotations of caution) and black, more serious looking
Mixture of positive and negative feeling
Header: Bold, looks hand written and rushed
Sub header: Bold, serif, retro
Main body : Ariel
3Article Details
How to tame your man
Tone
Language
Imagery
Layout
Colours
Fonts
Serious at the beginning but then becomes fairly comical, enthusiastic
2nd person narrative, 1st person for quotes, emotive lang
Quote intro
Active, sexual, window to future self
3 columns, text on bottom half of left hand page and ¾ of right
Break out box bottom ¼ of top tips
Red for lust and love, create emotional connotation
Header: Mixture of bold, san serif and serif fonts
Conclusions16 page magazine
Paper size – A4
Type - Gloss
Weight – Pages: 130 GSM coatedCover: 170 GSM coated
Price: 50p
45% adverts
Distribute 2000 copies
Printing Costs
Personnel rates
Journalists
Photographers
Models
Sub editors
Researchers
Lighting Assistant
Make-up assistant
#18
#20
#13
#15
#20
#32
#20
Rates from internet
research. Choosing the
medium offer available
Personnel expenditure
Sub Editors 29hrsPhotographs 18hrsModels 18hrsLighting Assistant 18hrsMake-Up Assisstant 18hrsJournalists 12hrsResearchers 9hrs
£216
£625
£360
£395.56£135
£360
£576
Total Expenditure
£2667.56
Equipment expenditure
Studio/Li
ghting S
pace - R
ent
Camera
Travel
Additional Le
ns hire
01234
Equipment Needs
Equipment Needs
£400
£66
Total Expenditure
£466
Total Expenditure
Editorial personnel
#2667.56
Equipment
#466
printing
#1071.40
Total Expenditure
#4204.96
Advertising SalesSales
Back Cover (1)Inside fron (1)tInside Back (1)DPSFull page
£1000
£910
£900
£1500
£840
(1)
(3)
Total Income
£6,830
Predicted Sales IncomeCover Price
50pPredicted Sales
2000x =£1000
+£6,830Advertising Income
1/250% goes to
wholesalers and the distributors
=£3625.04PROFIT!!!!
!
NET
Any Questions?
Thank You
For your time