Pipeline to TalentDavine Bey, Director, Talent AcquisitionCornell University October 17 2014

GlassdoorTalent Warriors RoadshowNew York, NY

• About Me• Strategic Pipeline • Discuss Challenge, Solutions, Results • Q/A

Agenda

About Me

A diverse and evergreen talent community whereby contacts, influencers and hiring authorities can exchange information.

What is a Strategic Pipeline

• Post and Pray is no longer an option

• Competition for top performing talent will increase as the economy recovers

• Everyone is a talent scout

Recruiting Has Changed

The Cornell brand is associated with academic excellence

Our main campus is geographically challenged

Key Recruiting Barriers

Workforce Realities

• We have close to 10k employees

• We have a significant and emerging footprint in NYC

• Frequent recipient of Best Employer awards

• We introduced email marketing to the recruiting process

• Created targeted workplace messaging that complemented our academic reputation

• Developed employee video vignettes to share our story

• Partnered with Glassdoor

Our Solution

Email Marketing at a Glance

• Introduced in December 2011 to support announcement of our Cornell NYC Tech campus

• First job ad was emailed in February 2012• Cornell was the first organization to use this tool to market

jobs and build talent pipeline• Ability to build and engage targeted talent communities• We can embed our messages• Subscribers share our openings social media networks

Talent Communities

6500+ Unique Subscribers

38% Open Rate

1200+ Applicants

150+ Interviews

35+ Unique Talent Communities

25 Hires

Word on The Street

Davine BeyCornell University Director, Talent

Acquisition 607.255.8689

dab357@cornell.edu

Thank You