Pioneer Pete - Smartpitch 2015
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Transcript of Pioneer Pete - Smartpitch 2015
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Pioneer Pete’s ParablesMaxwell Hodge - Dan Garfield - Mike Cedeno
Education and Sustainability Tracks
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California Drought - Disaster
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We need to start planting the future
● Est 9.7 million Californian Lawns. ● Grass Lawns account for 50% of
residential water use in California● This amounts to about 2-5% of
total state water usage.● A 25%-75% conversion to CA
natives reaches the state’s 1.6 million acre feet.
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Changing Attitudes● In last four years CA spent $300 million and transitioned less than 1%
of lawns. We need to think differently. ● We want to help by making children’s entertainment that teaches about
conservation and ecological stewardship.● Pioneer Pete’s Parables -
○ A story book and an interactive resource management game.○ Partner with nonprofits, education groups, utility companies, and
water agencies to promote water conservation in the K-6 ages.○ Our target audience are the 3.4 million CA students in K-6 grades.○ Our target partners are nonprofits such as Water Education
Foundation and the Southern California Water Committee who have already agreed to help promote a finished book.
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Team & Key Partners
Mike Cedeno - Art and Creative- Disney animator and character designer
Dan Garfield - Coding and Production- Independent video game developer
Stag Hunt Ventures -Civic minded publishing company
○ Argonaut Challenge○ Daily World News
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Characters & Story
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The Business Model
● Product - Book and interactive game○ Require $18,000 in production costs.
■ $3,000 for initial book■ $15,000 for web based video game
● Sell to teachers and parents. ○ $10 book (both print and digital)○ Estimated 60%-70% margin per unit
● Partner with nonprofit and education organizations for promotional relationships.
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Next Steps
● Raise money for initial production of book● Expand nonprofit and other promotional
relationships● Produce web based video game● Expand classroom presence● Add other conservation and stewardship
issues to the franchise.