Pioneer credential 18 april2011

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Transcript of Pioneer credential 18 april2011

  • 1. AGENCY CREDENTIALCommitted to professionalism

2. CONTENTPioneer and our servicesPR Success StoriesEvent managementPioneers Team 3. CONTENTPioneer and our servicesPR Success StoriesEvent managementOur Team 4. PIONEER & OUR SERVICESo ABOUT USo OUR APPROACH TO PRo SCOPE OF SERVICESo STRATEGIC COMMUNICATIONS MODELo WORKING PROCESS 5. ABOUT US We have a combined experience of over 20 years inmarketing communications We provide Integrated Marketing Communicationsservices to clients nationwide A strong team of highly experienced and professionalstaff Uncompromising commitment to quality services Goal oriented, integrity and dedication 6. OUR APPROACH TO PR AND EVENT MANAGEMENT Brand-centered approach to communications services Enhancing the value of clients brands and theirrelationships with key stakeholders Successful companies and products must be able to reachcustomers on an emotional level Credibility and reputation are the foundation of corporatesuccess Communications is all about building a long-termrelationship with a companys stakeholders 7. OUR SERVICES Communications Strategy Corporate Video & Documentary Production Media relations, including social media Event management Issues Management and Crisis Communications Brand marketing Corporate Social Responsibility 8. COMMUNICATIONS MODEL 9. THE WAY WE WORK Client BriefProcess controlStudy & Research Detailed planningPresent ConceptClient feedbackPresent Final ProposalPR strategy analysis Implement Market/industry analysis Report & Evaluation 10. OUR DELIVERABLES STRATEGIC COUNSELING AND PROFESSIONAL MANAGEMENT - We never leave anything to chances we plan ahead ONE CONTACT POINT - Its not everyones responsibility its someones responsibility COMMITMENT AND DEDICATION - We succeed by enabling our clients to succeed RESULT ORIENTATION - Bottom line results are the only things that matter REASONABLE COST - The costs of our services are significantly lower than the value we deliver CONFIDENTIALITY 11. CONTENTPioneer and our servicesPR Success StoriesEvent managementPioneers Team 12. CLIENT PORTFOLIOACCAAce lifeAristonBSACitigroupCoca ColaComvikD&BEricssonGreenFeedIBMMicrosoftPGBankNokia Siemens NetworksTNT ExpressVietnamobile 13. PR SUCCESS STORIES The largest -ever Italian business mission to Vietnam over the past 20 years. Organizer: Italian Trade Commission (ITC) Pioneer Communications was the exclusive PR agency 14. PR SUCCESS STORIES Multi communicationchannels: Print media, TV,Radio, Webcast,advertising Over 80 news stories andfeature articles andexclusive interviews in allleading publication 08 TV reports 20 advertorials in 14major print newspapers 15. PR SUCCESS STORIESLombardy mission to Vietnam17th January 2011Promoting Lombard enterprises oninternational markets on mediachannels in Vietnam 16. the opening of its branch in Hanoi. Located in Toserco Building, 273 Kim Ma Street, the branch is ACEs life first in Vietnam, and represePR SUCCESS STORIES ACE Life ACE Life Grand Opening Ceremony & Press Conference Help to organize the opening ceremony ofACE Life branch in Hanoi. This branch is ACEslife first in Vietnam, and represents thecompanys third office. Help to organize press conference about theopening of ACE Life with the participation of35-40 leading VIP reporters in print, onlineand TV station. Help to build close relationship between ACELife and the media and strengthen thecommitment of ACE Life to liberalize the locallife insurance market in Vietnam.Leading publications have articles on ACE Life Opening ceremony: ThanhNien, Hanoimoi, Dien dan doanh nghiep, Tien Phong, Lao dong, Thoi baoKTVN, Thoi bao TCVTV, News on VTV Prime time 19:00, News on Hanoi TV 17. PR SUCCESS STORIESACE Life ACE LIFE FIRMLY GAIN SHARE OF VIETNAMS LIFE INSURANCE MARKET Creating a comparative advantage for ACELifeHighlighting ACE Lifes outstanding success in2006 despite the unfavorable situation ofVietnams insurance industry. 18. PR SUCCESS STORIESCITIGROUPS DIRECTCUSTODY SERVICES Positioning Citigroup as a world leading financial institution Highlighting Citigroups world class services to corporate clients in Vietnam 19. PR SUCCESS STORIESCITIGROUPS DIRECTINVESTMENT ONLINE Highlight the two InternetBanking channels to servecustomers in Vietnam CitibankOnline Investments andCitiConnectSM web-enabledFinancial Services. Communicate Citiscommitment to improveVietnams financial and bankinginfrastructure and services 20. PR SUCCESS STORIESACCA as the leadinginternational accounting The global body fordegree in Vietnam professional accountantsACCA degree is now regarded asa must-have qualification forauditor and accountingprofessionalsACCA has become closelyassociated with the developmentof Vietnams accounting industry 21. PR SUCCESS STORIESVietnamobile The Challenge - Start its business in a highly competitive market, 3 giant operators hold more than 90% market share - Develop from unsuccessful CDMA HT Mobile customers & media are skeptical about Vietnamobiles capabilitiesThe Solution- Improve the relationship of VM with media: Media Day, Thank YouParties on New Year create a friendly environment between VM BOMand media-Project VM Brand as a dynamic, young, creative and customer-oriented -> clear the bad impact of HT Mobile- Deal with negative articles on VM, involve media in affecting policychange, e.g. Floor pricing- Provide regular strategic consultancy: not only in terms of media butalso integrated marketing communications (events, Social media,branding) 22. PR SUCCESS STORIESVietnamobile Vietnamobile 23. SUCCESS STORIESVietnamobile 24. SUCCESS STORIES VietnamobileThe results- Vietnamobile is now the 4th biggest network in Vietnam with over 10 milsubscribers- Help close the gap between Vietnamobile and the 3 giants in consumersand media perception- Help erase the bad impression from HT Mobile- Strengthen the position of Vietnamobile as the best on-net mobile operatorwith the leading nationwide network coverage 25. SOCIAL MEDIA CAMPAIGN Objectives12 3Use social networks and Serve as an effective tool To quickly andchannels to increaseto interact closely with sustainably support newbrand awareness among customers by engagingmarketing campaign andcustomers and their them in social media product launchesfriends activities 26. SOCIAL MEDIA CAMPAIGN Outcome: Vietnamobile Unexpected advantage Create Vietnamobile Facebook fanpagewith the agreed structure. In 2 weeks: generate more than 1000fans, 600 posts in every agreed socialchannels, attracting thousands ofcomments and attention 27. SOCIAL MEDIA CAMPAIGN Outcome: Vietnamobile Unexpected advantage Broadcast and update regularly official information about Vietnamobiles packages and promotions Convey the message Unexpected advantage to shape customers perception of VNM as an innovative network 28. PR SUCCESS STORIES1st Shop Launch in Vietnam 29. PR SUCCESS STORIESMicrosoft The Challenge Starting in 2004, Microsoft has been working with the VN Government to increase awareness of software piracy & lower the software piracy rate the highest in the world at 92 % The Solution - A strategic media relations campaign - Garner support from authorities, policy-makers & public. The Result Over the past 6 years, Pioneer Communications has effectively leveraged media coverage on numerous inspections conducted by software copyright enforcement authorities and indirectly contributed to a more effective legal framework on PC software. 30. PR SUCCESS STORIES Microsoft 31. PR SUCCESS STORIES 32. PR SUCCESS STORIES SOFTWARE COPYRIGHT EDUCATION & ENFORCEMENTCHALLENGES:Software piracy the biggest threat to ITindustry developmentLittle respect for the lawLaw enforcement capabilities needimprovementAuthorities not serious enough aboutenforcing IPR regulationsLocal system builders keep loading illegalsoftware in new PCsSTRATEGY A Wake up call through education and massmediaUse PR to leverage enforcement activities 33. PR SUCCESS STORIES Launching an advocacy campaignRaise the awareness of software retailers in respecting copyright ownership 34. PR SUCCESS STORIES Dun & BradstreetD&B Launch inVietnam 35. PR SUCCESS STORIES 36. CONTENTPioneer and our servicesSuccess StoriesEvent managementPioneers Team 37. Vietnamobile GreenFeed Nokia Siemens NetworksEVENTMicrosoft IBMMANAGEMENT Business Software Alliance PG Bank CitiGroup ACE Life Hanaka MobiFone 38. CASE STUDIES IBM Customers Appreciation Party The theme of the party was inspired by Hawaiian culture 39. CASE STUDIES IBM Business Partner Kick-off 40. CASE STUDIESIBM starts a new chapter in Opening launching a new office at HanoisIBM New Office Vietnam by Ceremony prime business address Pacific Place 41. CASE STUDIES Launch of Nokia-Siemens Networks - 2007 42. CASE STUDIESPG Bank Office Opening Ceremony PG Bank realizes its dream of becoming a first class bank 43. CASE STUDIESPG Bank OfficeOpening Ceremony 44. CASE STUDIES The Launch of Ford Ranger 45. CASE STUDIES Opening Ceremony of the 5th ASEAN IT Ministers Meeting 46. CASE STUDIES Opening Ceremony of the 5th ASEAN IT Ministers Meeting 47. CASE STUDIESASEM ICT Ministerial Meeting 48. CASE STUDIESCOMVIKs New Year Celebration Party 49. CASE STUDIES Siemens 10th Anniversary CelebrationSiemens CEOKlaus Wucheroraddresses theattendees 50. CASE STUDIES Hanaka Group Shareholders Meeting 2007 Electric equipment manufacturer andmajor supplier of EVN 2007 was a turning point as it began todiversify into many other areas ofindustrial manufacturing Vinacan Saigon Hanaka IlJIN (Electric Cable JV with South Korea) HanakaLuhuan (Rubber products) Hong Kong Trading Center Pioneer was selected to organizeevents and produce a range ofcommunication materials to supportHanakas IPO 51. CASE STUDIESHanaka Corporate Brochure 52. C