Pioneer credential 18 april2011
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AGENCY CREDENTIAL Committed to professionalism
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Transcript of Pioneer credential 18 april2011
AGENCY CREDENTIALCommitted to professionalism
CONTENT
Pioneer and our services
PR Success Stories
Event management
Pioneer’s Team
CONTENT
Pioneer and our services
PR Success Stories
Event management
Our Team
PIONEER & OUR SERVICES
o ABOUT US
o OUR APPROACH TO PR
o SCOPE OF SERVICES
o STRATEGIC COMMUNICATIONS MODEL
o WORKING PROCESS
ABOUT US
• We have a combined experience of over 20 years in marketing communications
• We provide Integrated Marketing Communications services to clients nationwide
• A strong team of highly experienced and professional staff
• Uncompromising commitment to quality services
• Goal oriented, integrity and dedication
OUR APPROACH TO PR AND EVENT MANAGEMENT
• Brand-centered approach to communications services
• Enhancing the value of clients’ brands and their relationships with key stakeholders
• Successful companies and products must be able to reach customers on an emotional level
• Credibility and reputation are the foundation of corporate success
Communications is all about building a long-term relationship with a company’s stakeholders
OUR SERVICES
• Communications Strategy
• Corporate Video & Documentary Production
• Media relations, including social media
• Event management
• Issues Management and Crisis Communications
• Brand marketing
• Corporate Social Responsibility
COMMUNICATIONS MODEL
Our St
rate
gic C
omm
unica
tions
Mod
el
THE WAY WE WORK
Client Brief
Study & Research
Present Concept
Present Final Proposal
Implement
Report & Evaluation
Market/industry analysis
PR strategy analysis
Client feedback
Detailed planning
Process control
OUR DELIVERABLES
• STRATEGIC COUNSELING AND PROFESSIONAL MANAGEMENT - We never leave anything to chances – we plan ahead
• ONE CONTACT POINT - It’s not everyone’s responsibility it’s someone’s responsibility
• COMMITMENT AND DEDICATION - We succeed by enabling our clients to succeed
• RESULT ORIENTATION - Bottom line results are the only things that matter
• REASONABLE COST - The costs of our services are significantly lower than the value we deliver
• CONFIDENTIALITY
CONTENT
Pioneer and our services
PR Success Stories
Event management
Pioneer’s Team
CLIENT PORTFOLIO
ACCAAce lifeAristonBSACitigroupCoca ColaComvikD&BEricssonGreenFeedIBMMicrosoftPGBankNokia Siemens NetworksTNT ExpressVietnamobile
• The largest -ever Italian business mission to Vietnam over the past 20 years.
•Organizer: Italian Trade Commission (ITC)
• Pioneer Communications was the exclusive PR agency
PR SUCCESS STORIES
PR SUCCESS STORIES
• Multi communication channels: Print media, TV, Radio, Webcast, advertising
• Over 80 news stories and feature articles and exclusive interviews in all leading publication
• 08 TV reports
• 20 advertorials in 14 major print newspapers
PR SUCCESS STORIES
Lombardy mission to Vietnam17th January 2011
Promoting Lombard enterprises on international markets on media channels in Vietnam
PR SUCCESS STORIES
ACE LifeACE Life Grand Opening Ceremony & Press Conference
the opening of its branch in Hanoi. Located in Toserco Building, 273 Kim Ma Street, the branch is ACE’s life first in Vietnam, and represents the company’s third office.the opening of its branch in Hanoi. Located in Toserco Building, 273 Kim Ma Street, the branch is ACE’s life first in Vietnam, and represents the company’s third office.the opening of its branch in Hanoi. Located in Toserco Building, 273 Kim Ma Street, the branch is ACE’s life first in Vietnam, and represents the company’s third office.the opening of its branch in Hanoi. Located in Toserco Building, 273 Kim Ma Street, the branch is ACE’s life first in Vietnam, and represents the company’s third office.
• Help to organize the opening ceremony of ACE Life branch in Hanoi. This branch is ACE’s life first in Vietnam, and represents the company’s third office.• Help to organize press conference about the opening of ACE Life with the participation of 35-40 leading VIP reporters in print, online and TV station.• Help to build close relationship between ACE Life and the media and strengthen the commitment of ACE Life to liberalize the local life insurance market in Vietnam.
Leading publications have articles on ACE Life Opening ceremony: Thanh Nien, Hanoimoi, Dien dan doanh nghiep, Tien Phong, Lao dong, Thoi bao KTVN, Thoi bao TCVTV, News on VTV Prime time 19:00, News on Hanoi TV
PR SUCCESS STORIES
ACE Life
• Creating a comparative advantage for ACE Life
•Highlighting ACE Life’s outstanding success in 2006 despite the unfavorable situation of Vietnam’s insurance industry.
ACE LIFE FIRMLY GAIN SHARE OF VIETNAM’S LIFE INSURANCE MARKET
PR SUCCESS STORIES
CITIGROUP’S DIRECT CUSTODY SERVICES
•Positioning Citigroup as a world leading financial institution
•Highlighting Citigroup’s world class services to corporate clients in Vietnam
PR SUCCESS STORIES
CITIGROUP’S DIRECT INVESTMENT ONLINE
• Highlight the two Internet Banking channels to serve customers in Vietnam– Citibank® Online Investments and CitiConnectSM web-enabled Financial Services.
• Communicate Citi’s commitment to improve Vietnam’s financial and banking infrastructure and services
PR SUCCESS STORIES
•ACCA as the leading international accounting degree in Vietnam
•ACCA degree is now regarded as a “must-have” qualification for auditor and accounting professionals
•ACCA has become closely associated with the development of Vietnam’s accounting industry
The global body for
professional accountants
PR SUCCESS STORIES
VietnamobileThe Challenge- Start its business in a highly competitive market, 3 giant
operators hold more than 90% market share
- Develop from unsuccessful CDMA HT Mobile customers & media
are skeptical about Vietnamobile’s capabilities
The Solution
- Improve the relationship of VM with media: Media Day, Thank
You Parties on New Year create a friendly environment between
VM BOM and media
-Project VM Brand as a dynamic, young, creative and customer-
oriented -> clear the bad impact of HT Mobile
- Deal with negative articles on VM, involve media in affecting
policy change, e.g. Floor pricing
- Provide regular strategic consultancy: not only in terms of
media but also integrated marketing communications (events,
Social media, branding)
PR SUCCESS STORIES
VietnamobileVietnamobile
SUCCESS STORIES
Vietnamobile
SUCCESS STORIES
VietnamobileThe results- Vietnamobile is now the 4th biggest network in Vietnam with over
10 mil subscribers
- Help close the gap between Vietnamobile and the 3 giants in
consumers and media perception
- Help erase the bad impression from HT Mobile
- Strengthen the position of Vietnamobile as the best on-net mobile
operator with the leading nationwide network coverage
1
Use social networks and channels to increase brand awareness among customers and their friends
3
To quickly and sustainably support new marketing campaign and product launches
2
Serve as an effective tool to interact closely with customers by engaging them in social media activities
Objectives
SOCIAL MEDIA CAMPAIGN
Outcome: Vietnamobile Unexpected advantage• Create Vietnamobile Facebook
fanpage with the agreed structure. • In 2 weeks: generate more than 1000
fans, 600 posts in every agreed social channels, attracting thousands of comments and attention
SOCIAL MEDIA CAMPAIGN
Outcome: Vietnamobile Unexpected advantage• Broadcast and update regularly official
information about Vietnamobile’s packages and promotions
• Convey the message “Unexpected advantage” to shape customers’ perception of VNM as an innovative network
SOCIAL MEDIA CAMPAIGN
PR SUCCESS STORIES
1st Shop Launch in Vietnam
PR SUCCESS STORIES
MicrosoftThe Challenge
Starting in 2004, Microsoft has been working with the
VN Government to increase awareness of software
piracy & lower the software piracy rate – the highest
in the world at 92 %
The Solution
- A strategic media relations campaign
- Garner support from authorities, policy-makers &
public.The Result
Over the past 6 years, Pioneer Communications has
effectively leveraged media coverage on numerous
inspections conducted by software copyright
enforcement authorities and indirectly contributed to
a more effective legal framework on PC software.
PR SUCCESS STORIES
Microsoft
PR SUCCESS STORIES
PR SUCCESS STORIES
CHALLENGES:
•Software piracy – the biggest threat to IT industry development
•Little respect for the law
•Law enforcement capabilities need improvement
•Authorities not serious enough about enforcing IPR regulations
•Local system builders keep loading illegal software in new PCs
STRATEGY
• A Wake up call through education and mass media
•Use PR to leverage enforcement activities
SOFTWARE COPYRIGHT EDUCATION & ENFORCEMENT
PR SUCCESS STORIES
Launching an advocacy campaign Þ Raise the awareness of software retailers in respecting copyright ownership
PR SUCCESS STORIES
Dun & Bradstreet
D&B Launch in Vietnam
PR SUCCESS STORIES
CONTENT
Pioneer and our services
Success Stories
Event management
Pioneer’s Team
EVENT MANAGEMENT
Vietnamobile
GreenFeed
Nokia Siemens Networks
Microsoft
IBM
Business Software Alliance
PG Bank
CitiGroup
ACE Life
Hanaka
MobiFone
CASE STUDIES
The theme of the party was inspired by Hawaiian culture
IBM Customers Appreciation Party
CASE STUDIES
IBM Business Partner Kick-off
CASE STUDIESIBM starts a new chapter in Vietnam by launching a new office at Hanoi’s
prime business address – Pacific PlaceIBM New Office Opening Ceremony
CASE STUDIESLaunch of Nokia-Siemens Networks - 2007
CASE STUDIES
PG Bank realizes its dream of becoming a first class bank
PG Bank Office Opening Ceremony
CASE STUDIES
PG Bank Office Opening Ceremony
CASE STUDIES
The Launch of Ford Ranger
CASE STUDIES
Opening Ceremony of the 5th ASEAN IT Ministers’ Meeting
CASE STUDIES
Opening Ceremony of the 5th ASEAN IT Ministers’ Meeting
CASE STUDIES
ASEM ICT Ministerial Meeting
CASE STUDIES
COMVIK’s New Year Celebration Party
CASE STUDIES
Siemens’ CEO Klaus Wucheror addresses the attendees
Siemens 10th Anniversary Celebration
CASE STUDIESHanaka Group – Shareholders’ Meeting 2007
• Electric equipment manufacturer and major supplier of EVN
• 2007 was a turning point as it began to diversify into many other areas of industrial manufacturing • Vinacan Saigon• Hanaka – IlJIN (Electric Cable JV
with South Korea) • HanakaLuhuan (Rubber products)• Hong Kong Trading Center
• Pioneer was selected to organize events and produce a range of communication materials to support Hanaka’s IPO
CASE STUDIESHanaka Corporate Brochure
CASE STUDIESGREENFEED – KICK OFF BIG BANG EVENT 2010
• Develop the concept for and organize the Tet party that also serves as a kick-off for GREENFEED’s BIG BANG program in 2010
CASE STUDIESGreenFeed’s CSR program
• The “Improving economic life of farmers so their children can go to school” corporate social program
• 180 poor farming households whose children have good academic results are granted non-interest loans to escape from poverty and continue enabling the studies of their children.
• VND 2,1 billion are funded to 3 provinces Long An, Binh Dinh, Hung Yen in 2010 - 2012
CONTENT
Pioneer and our services
Success Stories
Event management
Pioneer’s Team
PIONEER’s TEAM
Managing Director Account Director
Associate Account Director
Account Manager
Account Supervisor Media Relations Executive
PIONEER’s TEAM
Creative manager Event manager Media relation executive
Event executive Account Executive
Contact UsPIONEER COMMUNICATIONS
>> Ha Noi Office:6th Fl, Bao Thang Building58 Trieu Viet Vuong, Ha Noi, VietNamT : 04.3945 4398F : 04.3945 4399
>> Ho Chi Minh Office:8th Fl, Tuan Minh Building90-92 Le Thi Rieng, 1 Dist, HCMT : 08.3925 0465 F : 08.3925 0469
www.pioneervn.com
