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Transcript of Pinterest marketing digital marketing paathshala
25 Ultimate Pinterest Marketing Tips and Tricks for Small Business
What is Pinterest?
Pinterest is a Pin Board style Social Photo and Video Sharing site
launched in 2009 by Cold Brew Labs Inc. Pinterest is the “Fastest
growing Social Networking Service in the World.” Pinterest allows
users to create and manage image collections according to related
theme. It allows users to browse other’s Pin Boards for Re-Pin for
their collections and Likes photos. You can also share Pins on
Facebook and Twitter.
Is Pinterest Important for your Business?
Pinterest is growing very fast, daily unique visitors of Pinterest is nearly 1.5
million and spending an around 15 minutes a day on the website. In
January 2012, Pinterest drive greater traffic to websites than combined
Google Plus, Youtube, LinkedIn and Reddit traffic. So, Pinterest offers
opportunity to Businesses and Internet Marketers to grow their
business. So, I am trying to post some Pinterest marketing tips to
improve your business.
Pinterest Marketing Tips and Tricks
Register at Pinterest
and create a username,
you can use business name as your
username.
Pinterest Marketing Tips and Tricks
At the time of setting up your Pinterest account, add a paragraph about
you, add your business name on your profile and your business
description and keyword-rich text in your About Description. Add your
website or blog URL in your profile.
Pinterest Marketing Tips and Tricks
After creating a Pinterest account, you can create online Boards on
different topics related to your business and then you can add videos and
images to your Boards by pinning them. Name your pin boards according
to your services and products. Be creative to name your pin board. You
need to keep your board names interesting but short. When you will pin
something in board they will get shared.
Pinterest Marketing Tips and Tricks
Connect your Pinterest account to your other social media sites like
Facebook and Twitter to get most visibility for your pins; it will help you
to gain your followers. Don’t forget to integrate your Pinterest account
with Facebook’s timeline; this is very powerful featuring which able to
post your content on both the side at same time.
Pinterest Marketing Tips and Tricks
Follow other Pinterest users with related theme and in
your local area.
Pinterest Marketing Tips and Tricks
Put a Pinterest follow button on your
website so that visitor of your website
can follow you or your business on
Pinterest easily. You can find HTML
code at Pinterest Goodies.
Pinterest Marketing Tips and Tricks
Pin lots of quality images and videos on your board.
Infographics are the highly popular content these days.
People likes Infographics, so develop some
Infographics related to your business and Pin it on
Pinterest.
Pinterest Marketing Tips and Tricks
You can tag other Pinterest user in your pins it will help
to grow your network, you can use @username to tag.
Pinterest Marketing Tips and Tricks
“Like” and comments on other user’s pins. It will help
to grow your network and increase comments on your
pins. Keep attention on trends. You can click on the
“Popular” link on home page of your Pinterest.
Pinterest Marketing Tips and Tricks
Not just pin your own
unique stuffs as well as
repin other’s pin, it will help
to increase your follower.
Pinterest Marketing Tips and Tricks
You can pin interesting and informative videos on
Pinterest. You can share videos from youtube and
other videos sharing websites easily. You can create
your own videos to share on Pinterest
Pinterest Marketing Tips and Tricks
Always write an informative description at the time of
Pin an image. This description will use when other
people will Re-pin it. You can use your business name
in the description for branding of your business.
Pinterest Marketing Tips and Tricks
If you want to publish an image on your website or
blog posts you can use embed option to publish it.
Always use images or videos in your blog post, so that
readers can share your blog post. If you are not adding
any image or videos in your blog post, no one can Pin it
on Pinterest.
Pinterest Marketing Tips and Tricks
You can use Pinterest iPhone app if you have iPhone.
You can pin images from iPhone camera, you can also
add location to these pin so that other people can find
your images easily.
Pinterest Marketing Tips and Tricks
You can watermark the images with your business
name or you can add text on these images
Pinterest Marketing Tips and Tricks
You can also create seasonal or holiday board which is
related to your business or brand and Pin images on
these board, like New Year’s, Christmas, Resolutions,
etc.
Pinterest Marketing Tips and Tricks
Choose keywords accordingly your business and add in
image’s description so that other people can find your
images at time of searching.
Pinterest Marketing Tips and Tricks
If you want to see who is pinning your images videos,
you can find it on this url
http://pinterest.com/source/yoursite just replace
“yoursite” with your website url
Pinterest Marketing Tips and Tricks
You can add your price on your pins, if you want your
own Pinterest shop. Just add $ or £ symbol followed by
item’s price in your image’s description. If you add
prices to your Pin, these pins will be featured in
Pinterest’s Gift section
Pinterest Marketing Tips and Tricks
You can create a special board for your company’s
team members where you can add your employee’s
photo with bio. You can add photo of special moment
in your company.
Pinterest Marketing Tips and Tricks
Add latest news and new best things in your niche. You
can get the trust of your followers if you will provide
the best news from trusted sources
Pinterest Marketing Tips and Tricks
Analysis when you are getting most Repins, comments
and likes, analysis your referral traffic stats to your
website. You can use this data for maximize the traffic
and engagement
Pinterest Marketing Tips and Tricks
If you host and participate in any events like webinars
or other classes you use the material and pictures and
videos of events
Pinterest Marketing Tips and Tricks
You can use Pinterest Board for case studies; Turn your
text case studies into beautiful and interesting pictures
or videos people will like it
Pinterest Marketing Tips and Tricks
You can run a Pinterest contest for your reader. Invite
your readers to Pin links and images from your blog
post or website and inspire them. You can offer a prize
for it. You can create a board for discounts coupons
and update regular discounts information about your
business on it.
Pinterest Tools and Apps
You can find Pinterest Tools Apps at Pinterest Goodies for Pinterest
marketing. Pin It Button for Web Browser, Pinterest Apps for iPhone,
Follow Button for Websites or Blogs and Pin It Button for Websites or
Blogs are available here Pinterest.com/About/Goodies/. If you are using
Google Chrome you install Pinterest Chrome Extention. For WordPress
blogger you can add Pinterest WordPress Plugin for your blog.
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