Pinterest Marketing

10 Hacks that work for Every Business

Why use Pinterest for Marketing? Don’t be fooled by its smaller user profile than other social media

platforms (i.e. Facebook and Twitter)

Generates more referral traffic than YouTube, LinkedIn, and Google+ - combined

Website referrals from Pinterest spend more per order

Pinterest SEO

Use searchable and relevant keywords in your pin text

Use board names and board descriptions

Use the auto fill as a guide for common keywords in the search field

Tailwind’s Domain Pin World Cloud- Tool to search and see common keywords Pinterest users use when repining your images

Image Source: http://www.andreacallahan.com/wp-content/uploads/2014/05/Pinterest-SEO.jpg

Reuse Content from Other Platforms Find a good stock image and use an image editor to add text

Make sure the image does not have any copyrights

Smart Feed ranks content that is popular on other platforms higher on Pinterest

Your Pinterest followers will most likely be interested in the same popular content as your Facebook and other network followers

Use software programs to help generate multiple post from a single source of content

Allow Viewing to All

If views don’t have a Pinterest account, they can only view a few images

Embed boards to a static page on your website or onto your bog post

Image Source: http://iheartsocialmedia.com/2014/01/get-followers/

Create the Dream

Pinterest is the mecha for inspiration and creative ideas

Emotional and imaginative content resonates strongly with users

Unlike Facebook and Twitter, Pinterest is all about the future and what makes us happy

46% of pinners will experience a major life event within 6 months

Many users use Pinterest to help plan for that event

Create the Dream

96% of users used Pinterest to research and gather information

93% used it to plan for purchases

87% used Pinterest to help them decide what to purchase

Cater to the dreamers

Use relevant images to create visual storytelling or to invoke a strong emotion

Get Competitive

Run a contest to generate traffic

Make sure to follow the rules

You can end-up with a frozen account if you don’t

Pinterest wants quality posts, not quantity- they care deeply about the quality of their user’s time

Image Source: http://blog.tailwindapp.com/avoid-pinterest-jail/

Steel Pinners

Pinners that are pinning content to your competition’s boards are would probably be interested in your products

Make contact with your competition’s avid pinners to get them interested in your pins

Visit: pinterest.com/source/[your competitor’s domain.com]

See who are avid pinners and make contact with them

Connect with Influence

What are the names of your biggest pinners?

They add content to your site

They help drive traffic to your site

Connecting to them can turn them into brand advocates

Unlock your Pinterest Analytics to determine the pinners with the greatest activity on your boards

Comment on Pins from Influential users

Image Source: http://www.myrvadvantage.com/Blog/ID/6794/Connecting-Rings-and-Bricks-to-Clicks-Connecting-Online-to-Offline.aspx

Users Demand It- You Supply It

Create evergreen content

Once pinned, content can instantly go viral or months latter

Pinterest algorithms always find old content

An old pin can be found by an influential pinner

Track pins that are currently doing well and then create similar content

Use Pinterest’s analytics to help keep track of what is doing well and what is not

Accommodate Worldwide Usage of Pinterest Create a pinning schedule- a pinning App

Make sure to add a steady stream of content so your community stays engaged

Pinners are from around the world- they operate in several time zones

Make sure to use a Pinterest Marketing Developer partner- don’t give away your password to another 3rd party company

Image Source: http://blog.tailwindapp.com/global-pinterest/

Newsletter Content

Use your Newsletter to you advantage

Those opening and clicking through are already interested in the content

Make it easy for them to share by adding a button

Sources

Blitzer, George. “100+ Pinterest eCommerce Statistics & Facts.” The eCommerce Blog. eCommerce Weekly Statistics. 2015. January 28. http://kommerzen.com/ecommerce-statistics/100-pinterest-ecommerce-statistics-facts/

Eisenberg, Rachel. “Pinterest and the Power of Future Internet.” MillwardBrown Digital. 2015, May 12. https://www.millwardbrowndigital.com/pinterest-and-the-power-of-future-intent/

Megginson, Melissa. “11 Pinterest Marketing Growth Hacks That Work For Every Business”. Tailwind Blog. Tailwind. 2015. http://blog.tailwindapp.com/pinterest-marketing-growth-hacks/

Taylor, Melissa. “10 Strategies to Get More Followers on Pinterest”. I {Heart} Social Media: Convert Your Passion into Profits. 2014, January 22. http://iheartsocialmedia.com/2014/01/get-followers/

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com