Pin to Purchase: How Pinterest is Delighting Users and Making Brands Money
Pinterest in 15 Minutes: How Brands can Profit from Pinterest
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Transcript of Pinterest in 15 Minutes: How Brands can Profit from Pinterest
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Presented by
in 15 minutes
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Questions?
• Submit Questions:
• Via the GoToWebinar “Questions” Box
• Twitter: @ovrdrv or #pindrive
• Join Our Google+ Hangout Afterwards
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Overdrive: Integrated Online Marketing Agency
Search Engine Optimization
Search Engine
Marketing
Online Advertising,
Media
Social Media, Blogs
Creative, Website Design
Marketing Automation,
Email Marketing,
etc.
Analytics
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Less than 2 hours:• 306 repins• 64 likes• 3 comments
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Presenters:
Ja-Naé DuaneDirector, Social Media MarketingOverdrive Interactive@TheSunQueen
Danielle LaurionSocial Media SpecialistOverdrive Interactive@dlaur5
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What is Pinterest?
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Pins by Method
Source: http://www.businessinsider.com/6-charts-that-reveal-the-truth-about-pinterests-crazy-growth-2012-2?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29&utm_content=Google+Reader#40-60-of-users-still-actively-pin-or-share-items-on-pinterest-8-weeks-after-theyve-joined-3
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Pinterest’s Growth
Source: http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/?sm=twitter&date=020812
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25+ Ways to Use Pinterest
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Hold a Contest!
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Add the “Pin It” Button
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Conduct Market Research
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Couponing
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Put a Price on It
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“How To” and “Tutorials”
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Video: Lights, Camera, Action!
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Company History
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Visual Portfolio
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Archive Past Products
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Show Behind-the-Scenes
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Customer Service
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Create a Testimonials Board
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Human Face of Your Brand
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Show Company Culture
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Events and Conferences
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Become an Information Curator
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Repurpose Content
Blog Post
Graphic
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Optimize Profile
Keyword Rich Description and URL
Add Company URL and Social Channels
SEO Title
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Keyword Rich Board Header
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Optimize Each Pin
NoFollow
Keyword Rich Description
NoFollow
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Have Multiple Board Administrators
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Tag people in your pins
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Share your Pin!
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Add an RSS Feed
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Integrate into your Blog
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Increase Traffic
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Who has Pinned from your site?
http://pinterest.com/source/landsend.com
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Questions and Discussion
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http://www.facebook.com/overdriveinteractive
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Upcoming Webinars
“Opportunities in Online Advertising”Thursday, March 1512:30-1:30 PM ET
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Please fill out the online evaluation!
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Thank you!
Ja-Nae DuaneOverdrive Interactive, Director of Social [email protected]
Danielle LaurionSocial Media [email protected]
Moderator: Louis GudemaOverdrive Interactive, Vice President of Business [email protected]: 617-254-5000, x1103
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Thank You