Pinterest for Marketers
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Transcript of Pinterest for Marketers
MILESTONES
• 2004 -> BLOGS
• 2006 -> TWITTER
• 2008 -> FACEBOOK
• 2010 -> FOURSQUARE
• 2012 -> PINTEREST
Why is Pinteresting?
Source: Modea
22k visitors from Romania in January Source: Google Ad Planner
Source: Modea
Why should I be Pinterested?
First Mover Advantage
• It separates you from competition
• It’s emotional
• It’s aspirational
Brand Recognition
• New product launch
• Brand video how-tos
Drive Traffic to Your Website
• Online catalog
• Exclusive offerings
Research
• Pins from visitors
• Test options
• Influencer research
Pin to Win
• Ask people to pin your stuff in a
dedicated board
• Ask people to repin your stuff
• Ask people to pin their stuff
Brands on Pinterest
Buying on Pinterest
I bought two pair of jeans from SalsaJeans.com when I came across their page on Pinterest
Pinterest.com/manafu