PinterestBy: Rachel Schroeder/ BUS111

Introduction Introduction Users grew 400% from September to December of 2011

“Studies show that Pinterest drives more visitors to third-party websites than Googe+, YouTube and LinkedIn combined” (http://tinyurl.com/7uc22nx)

Interest Graph: content that is organized according to interest topics i.e. facebook – Information shared by people A virtual pinboard-style social photo sharing website that

allows users to create and manage theme-based image collections such as events, interests & hobbies

Founded by Ben Silbermann

Navigation Navigation

How does Pinterest How does Pinterest ingrate itself into ingrate itself into

social media?social media? When pinning images/website links to

your board, most of them can be directly posted to facebook or twitter

Provides direct link to website – connect with target audience, drive website traffic, generates sales and leads Example: Etsy & Modcloth

7,000 pins since Fall 2011 Builds E-commerce & Online community

Pinterest is the FuturePinterest is the Future Top users are woman at the ages of 25 to 44 – Also the

top spenders in our economy

Pinterest is growing faster than Facebook

Fits the busy lifestyle of American’s today Efficiency

Closed Network – Millions of users

http://pinterest.com/rschrads/

http://pinterest.com/laurenconrad1/