A Shopping Engagement Tool

What is Pinterest

A virtual Pinboard

+

+

Wedding Plan Recipes

Home Decoration

Man Style

Shared

Global

Shopping Cart

What the study says?

Pinterest has proven to be a more reliable ecommerce conversation starter than the social network.

http://allfacebook.com/pinterest-facebook-bizrate-insights_b102245

Pinterest has the power to put publishers' content in front of new people and drive traffic back to their sites.

http://searchenginewatch.com/article/2220079/Pinterest-Newspapers-No-Pins-No-Wins-Study

Pinterest is better at inspiring purchases than Facebook

http://bizrateinsights.com/blog/2012/10/15/online-consumer-pulse-pinterest-vs-facebook-which-social-sharing-site-wins-at-shopping-engagement/

A survey from Vision Critical

Pinterest is the 86th most popular site in Indonesia, 0.8% Pinterest users come from Indonesia and generate 0.7% of the pageviews on Pinterest.

http://www.slideshare.net/anakcerdas/social-media-channels-in-indonesia-2012

The Strategy(Just another case study)

Allrecipes.com

Within three months, more than 50,000 recipes were pinned resulting in 139 million Pinterest impressions, and clicks on Allrecipes’ Pinterest content increased more than 900%.

What They Do?

• Driving traffic with the Pin It button• Added the Pin It button on each recipe page• Designed a new page template

• Using email marketing to drive pins• Featured Pinterest in their marketing emails• Featured images from popular pins and included strong

calls to action

• Fostering a community of Allrecipes Allstars• Conduct special sessions to help the Allstars learn and

get excited about Allrecipes on Pinterest

Jetsetter.com

Fans pinned over 50,000 images in less than a month. Pinterest referral traffic increased 100%, and Jetsetter page views increased by 150%.

What They Do?• Engaging an audience of Jetsetter curators

• Invited over a million members to create boards reflecting the most inspiring travel destinations

• A panel of celebrity judges selected winning boards where the best pinners earned a prize

• Encouraging pinners to explore Jetsetter.com• Members were prompted with daily clues over a 2 week period• Pin photos that best match each of the clues

• Vacation planning made easy with group boards• Collaborate with a passionate Jetsetter fan to plan their vacation to

Turks & Caicos• Pin ideas of what to bring, things to do and where to stay, showing off

the diverse utility of their site

Petplan

The following quarter, Petplan saw a 87% increase in new site traffic, a 35% increase in page views, and a 12.5% increase in insurance quote requests.

What They Do?

• Promoting relevant pet health content• Creating boards with specific educational content such

as the “Health Tips” and “Breed All About It” boards

• Engaging new customers on Pinterest• Adding the Pin It button to their website, • Include Pinterest Follow buttons in their email footers

and social campaigns• Optimizing site content for Pinterest

• Building a strong pet health brand• Show passion for pet health

Q & A