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“social networking tool that

allows users to create and

share images or videos by

creating digital pinboards, a

collection of pins, usually

with a common theme”

72% female

Average age: 25-54

Average Income of $25k-

$75k

DEMOGRAPHIC

70 million users worldwide

Founders: Ben Silbermann &

Paul Sciarra

Beta released: March 2010

Best New Startup of 2011

Third Largest Social Media

OutletBen Silbermann accepting the Crunchies

award in 2011

OpportunitiesGlobal Growth

Appeal to men

Allowing

advertisingThreats

New Social Media

Spammers

Copyright infringement

issues

Simple & Easy

Addictive

Universally Useable

Solely Focused on Personal Interests

Creates Referral Traffic

WHY THE INTEREST IN PINTEREST

Boost Traffi c

Get Discovered

Increase Awareness

Connect with Target

Bond with Brand

Fans

Customer

Engagement

Kick of discussion

Search Engine

Optimization

Snapshot of inner

lives of ideal clients

ADVERTISING & MARKETING

Clicks per pin

Re-pins per pin

Average visit duration

KPIS

Integrate with other Social

Media

Update & delete your pins &

boards

Make a ‘resume’ board

Remember your audience

TIPS FOR PERSONAL USE

Free People

West Elm

Real Simple

Caribou Coffee

TAKE NOTES FROM

November

place Pins

January

acquired Visual Graph

Predicting interests (“Explore Interests”)

February 14 th

Apps Support GIFs

2013-2014

Business life cycle

Increases current clientele base

Use place pins to send out

coupons & alerts

TO THE FUTURE

Any Questions?

Carr, K. (2012). Pinterest marketing for dummies . Hoboken, N.J. Chichester: Wiley John Wiley distributor.

Hayden, B. (2012). Pinfl uence : the complete guide to marketing your business with Pinterest . Hoboken, N.J: Wiley.

Leland, K. (2013). Ultimate guide to Pinterest for business : master the A-to-Z guide on using Pinerest in your profession, curate content and build boards that convert customers to buyers, create a savvy pinning strategy to drive traffi c, build your brand, and boost business . Irvine, California: Entrepreneur Media, Inc.

Pinterest. (2014, February 8). Retrieved February 13, 2014, from Wikipedia website: http://en.wikipedia.org/wiki/Pinterest

SOURCES