THE PINK DINO EFFECT:STRATEGIC PLAN FOR HÄMEENKATU

daniel herkert, sustainable design studio

THE PINK DINO EFFECT:STRATEGIC PLAN FOR HÄMEENKATU

Current situation

Hämeenkatu (located in Tampere, Finland), is a traditional downtown street with a large variety of commercial activi-ties. Demand for improving street functionality and comfort is apparent. This design plan seeks to address the issue in a involving and financially viable way and aims to create an overall strategy to help Hämeenkatu reach its full potential.

solu

tio

ns

1. Area division Design area is divided into smaller, easier to manage areas. A design team consisting of stakeholder representatives is formed for each area.

A clear and structured process model ensures ongoing development and realization of designs. Process model needs to remain flexible and feeds back to the mas-terplan. Process goal is to create commitment trough involvement and design trough educating.

Toolbox is a starter pack of ideas for design teams to kick-start their design process. It is designed to showcase the pos-sibilities and contains a selection of large and small scale examples and ideas that incorporate the spirit of sustainable design. A small example is shown here of possible content.

Concepts Elements

Materials

shared space

urban livingroom

art

green parking

ProCess model

toolbox

Strengths of Hämeenkatu:1. Central location as a public transport

hub2. Many commercial actors in the area3. Area has significance for citizens4. Outdoor connection to surrounding city

Heatmap based on Harava survey 2013 data shows where citizens would like improvement (pink) and wich places are enjoyable (green)

Current challenges that affectcommercial viability:1. Commercial competition from shopping

malls in Pirkanmaa region 2. Pass-through traffic3. Northern weather conditions make the

street comfortable in summer only

interactive and modifiable spaces

stormwater retention / water features

tactile experiences

reuse

3. Multiple usesOne element provides many functionalities. Spaces are usable in all seasons.

4. Create landmarks and distinct placesHelp users to orientate and remember with unique and novel designs. Create expe-riences that are shared in social media.

2. Blurring the line between street and buildings.Street becomes part of the functionality of the buildings, enchancing and supplementing it.

novel experiences

Masterplan lays out the general rules and principles for develop-ment of design requirements and outlines in support of the process model. Masterplan also reflects current design situation for all projects.

event street product display

Mapping of stakeholders& interested parties

area divisionscontact strategy

DES

IGN

PR

OC

ESS

GO

ALS

MA

NA

GEM

ENT

PRO

CES

Sci

ty/

cons

ulta

nt

Design team meetingsDesign team meetings

Selecting influential actors to represent large groups of stakeholdersTeam size: 6-10 people

Detailed plans and implementation are commisioned from expert designers and contractors.

Maintenance, repairs and redesign are done periodically according to design requirements and outlines.

Finding a wide and varied set of parties: city, govern-ment, local businesses and associations, property owners, artists, clubs, grass-root activists, sponsors from industry and brands

Individual design team formation

masterplan toolbox upkeep

RealizationMaintenance and

endcycle

- Teambuilding- Learning together- Charettes

result:Design requirements and outlines

2 persons are selected to continue in the project. They monitor the realization phase and report progress to rest of the team.

design and imple-mentation

management

toolbox

masterPlan

masterPlan

Contacts

Education

Help for finding right partners is provided for design teams: consultants, lecturers, specialists, preceding cases, contractors, funding, artists etc.

Courses in teamwork, representing an interest group, urban design and construction details are given as necessary to empower design teams into realizing their goals.

A. Business as usual. Play it safe and keep current structure of street and buildings. Improve them separately.

B. Fight them on their terms. Convert hämeenkatu into an indoor shopping mall.

C. Reinvent the rules. Play on the strengths of hämeenkatu to create something unique.

Managing large scale co-operative design process 1/3daniel herkert, sustainable design studio

A1: Primary attractor area

B1-B2: Secondary attractor areas

C1-C7: Individual design areas

THE PINK DINO EFFECT:STRATEGIC PLAN FOR HÄMEENKATU

Current situation

Hämeenkatu (located in Tampere, Finland), is a traditional downtown street with a large variety of commercial activi-ties. Demand for improving street functionality and comfort is apparent. This design plan seeks to address the issue in a involving and financially viable way and aims to create an overall strategy to help Hämeenkatu reach its full potential.

solu

tio

ns

1. Area division Design area is divided into smaller, easier to manage areas. A design team consisting of stakeholder representatives is formed for each area.

A clear and structured process model ensures ongoing development and realization of designs. Process model needs to remain flexible and feeds back to the mas-terplan. Process goal is to create commitment trough involvement and design trough educating.

Toolbox is a starter pack of ideas for design teams to kick-start their design process. It is designed to showcase the pos-sibilities and contains a selection of large and small scale examples and ideas that incorporate the spirit of sustainable design. A small example is shown here of possible content.

Concepts Elements

Materials

shared space

urban livingroom

art

green parking

ProCess model

toolbox

Strengths of Hämeenkatu:1. Central location as a public transport

hub2. Many commercial actors in the area3. Area has significance for citizens4. Outdoor connection to surrounding city

Heatmap based on Harava survey 2013 data shows where citizens would like improvement (pink) and wich places are enjoyable (green)

Current challenges that affectcommercial viability:1. Commercial competition from shopping

malls in Pirkanmaa region 2. Pass-through traffic3. Northern weather conditions make the

street comfortable in summer only

interactive and modifiable spaces

stormwater retention / water features

tactile experiences

reuse

3. Multiple usesOne element provides many functionalities. Spaces are usable in all seasons.

4. Create landmarks and distinct placesHelp users to orientate and remember with unique and novel designs. Create expe-riences that are shared in social media.

2. Blurring the line between street and buildings.Street becomes part of the functionality of the buildings, enchancing and supplementing it.

novel experiences

Masterplan lays out the general rules and principles for develop-ment of design requirements and outlines in support of the process model. Masterplan also reflects current design situation for all projects.

event street product display

Mapping of stakeholders& interested parties

area divisionscontact strategy

DES

IGN

PR

OC

ESS

GO

ALS

MA

NA

GEM

ENT

PRO

CES

Sci

ty/

cons

ulta

nt

Design team meetingsDesign team meetings

Selecting influential actors to represent large groups of stakeholdersTeam size: 6-10 people

Detailed plans and implementation are commisioned from expert designers and contractors.

Maintenance, repairs and redesign are done periodically according to design requirements and outlines.

Finding a wide and varied set of parties: city, govern-ment, local businesses and associations, property owners, artists, clubs, grass-root activists, sponsors from industry and brands

Individual design team formation

masterplan toolbox upkeep

RealizationMaintenance and

endcycle

- Teambuilding- Learning together- Charettes

result:Design requirements and outlines

2 persons are selected to continue in the project. They monitor the realization phase and report progress to rest of the team.

design and imple-mentation

management

toolbox

masterPlan

masterPlan

Contacts

Education

Help for finding right partners is provided for design teams: consultants, lecturers, specialists, preceding cases, contractors, funding, artists etc.

Courses in teamwork, representing an interest group, urban design and construction details are given as necessary to empower design teams into realizing their goals.

A. Business as usual. Play it safe and keep current structure of street and buildings. Improve them separately.

B. Fight them on their terms. Convert hämeenkatu into an indoor shopping mall.

C. Reinvent the rules. Play on the strengths of hämeenkatu to create something unique.

Managing large scale co-operative design process 1/3daniel herkert, sustainable design studio

A1: Primary attractor area

B1-B2: Secondary attractor areas

C1-C7: Individual design areas

THE PINK DINO EFFECT:STRATEGIC PLAN FOR HÄMEENKATU

Current situation

Hämeenkatu (located in Tampere, Finland), is a traditional downtown street with a large variety of commercial activi-ties. Demand for improving street functionality and comfort is apparent. This design plan seeks to address the issue in a involving and financially viable way and aims to create an overall strategy to help Hämeenkatu reach its full potential.

solu

tio

ns

1. Area division Design area is divided into smaller, easier to manage areas. A design team consisting of stakeholder representatives is formed for each area.

A clear and structured process model ensures ongoing development and realization of designs. Process model needs to remain flexible and feeds back to the mas-terplan. Process goal is to create commitment trough involvement and design trough educating.

Toolbox is a starter pack of ideas for design teams to kick-start their design process. It is designed to showcase the pos-sibilities and contains a selection of large and small scale examples and ideas that incorporate the spirit of sustainable design. A small example is shown here of possible content.

Concepts Elements

Materials

shared space

urban livingroom

art

green parking

ProCess model

toolbox

Strengths of Hämeenkatu:1. Central location as a public transport

hub2. Many commercial actors in the area3. Area has significance for citizens4. Outdoor connection to surrounding city

Heatmap based on Harava survey 2013 data shows where citizens would like improvement (pink) and wich places are enjoyable (green)

Current challenges that affectcommercial viability:1. Commercial competition from shopping

malls in Pirkanmaa region 2. Pass-through traffic3. Northern weather conditions make the

street comfortable in summer only

interactive and modifiable spaces

stormwater retention / water features

tactile experiences

reuse

3. Multiple usesOne element provides many functionalities. Spaces are usable in all seasons.

4. Create landmarks and distinct placesHelp users to orientate and remember with unique and novel designs. Create expe-riences that are shared in social media.

2. Blurring the line between street and buildings.Street becomes part of the functionality of the buildings, enchancing and supplementing it.

novel experiences

Masterplan lays out the general rules and principles for develop-ment of design requirements and outlines in support of the process model. Masterplan also reflects current design situation for all projects.

event street product display

Mapping of stakeholders& interested parties

area divisionscontact strategy

DES

IGN

PR

OC

ESS

GO

ALS

MA

NA

GEM

ENT

PRO

CES

Sci

ty/

cons

ulta

nt

Design team meetingsDesign team meetings

Selecting influential actors to represent large groups of stakeholdersTeam size: 6-10 people

Detailed plans and implementation are commisioned from expert designers and contractors.

Maintenance, repairs and redesign are done periodically according to design requirements and outlines.

Finding a wide and varied set of parties: city, govern-ment, local businesses and associations, property owners, artists, clubs, grass-root activists, sponsors from industry and brands

Individual design team formation

masterplan toolbox upkeep

RealizationMaintenance and

endcycle

- Teambuilding- Learning together- Charettes

result:Design requirements and outlines

2 persons are selected to continue in the project. They monitor the realization phase and report progress to rest of the team.

design and imple-mentation

management

toolbox

masterPlan

masterPlan

Contacts

Education

Help for finding right partners is provided for design teams: consultants, lecturers, specialists, preceding cases, contractors, funding, artists etc.

Courses in teamwork, representing an interest group, urban design and construction details are given as necessary to empower design teams into realizing their goals.

A. Business as usual. Play it safe and keep current structure of street and buildings. Improve them separately.

B. Fight them on their terms. Convert hämeenkatu into an indoor shopping mall.

C. Reinvent the rules. Play on the strengths of hämeenkatu to create something unique.

Managing large scale co-operative design process 1/3daniel herkert, sustainable design studio

A1: Primary attractor area

B1-B2: Secondary attractor areas

C1-C7: Individual design areas

THE PINK DINO EFFECT:STRATEGIC PLAN FOR HÄMEENKATU

Current situation

Hämeenkatu (located in Tampere, Finland), is a traditional downtown street with a large variety of commercial activi-ties. Demand for improving street functionality and comfort is apparent. This design plan seeks to address the issue in a involving and financially viable way and aims to create an overall strategy to help Hämeenkatu reach its full potential.

solu

tio

ns

1. Area division Design area is divided into smaller, easier to manage areas. A design team consisting of stakeholder representatives is formed for each area.

A clear and structured process model ensures ongoing development and realization of designs. Process model needs to remain flexible and feeds back to the mas-terplan. Process goal is to create commitment trough involvement and design trough educating.

Toolbox is a starter pack of ideas for design teams to kick-start their design process. It is designed to showcase the pos-sibilities and contains a selection of large and small scale examples and ideas that incorporate the spirit of sustainable design. A small example is shown here of possible content.

Concepts Elements

Materials

shared space

urban livingroom

art

green parking

ProCess model

toolbox

Strengths of Hämeenkatu:1. Central location as a public transport

hub2. Many commercial actors in the area3. Area has significance for citizens4. Outdoor connection to surrounding city

Heatmap based on Harava survey 2013 data shows where citizens would like improvement (pink) and wich places are enjoyable (green)

Current challenges that affectcommercial viability:1. Commercial competition from shopping

malls in Pirkanmaa region 2. Pass-through traffic3. Northern weather conditions make the

street comfortable in summer only

interactive and modifiable spaces

stormwater retention / water features

tactile experiences

reuse

3. Multiple usesOne element provides many functionalities. Spaces are usable in all seasons.

4. Create landmarks and distinct placesHelp users to orientate and remember with unique and novel designs. Create expe-riences that are shared in social media.

2. Blurring the line between street and buildings.Street becomes part of the functionality of the buildings, enchancing and supplementing it.

novel experiences

Masterplan lays out the general rules and principles for develop-ment of design requirements and outlines in support of the process model. Masterplan also reflects current design situation for all projects.

event street product display

Mapping of stakeholders& interested parties

area divisionscontact strategy

DES

IGN

PR

OC

ESS

GO

ALS

MA

NA

GEM

ENT

PRO

CES

Sci

ty/

cons

ulta

nt

Design team meetingsDesign team meetings

Selecting influential actors to represent large groups of stakeholdersTeam size: 6-10 people

Detailed plans and implementation are commisioned from expert designers and contractors.

Maintenance, repairs and redesign are done periodically according to design requirements and outlines.

Finding a wide and varied set of parties: city, govern-ment, local businesses and associations, property owners, artists, clubs, grass-root activists, sponsors from industry and brands

Individual design team formation

masterplan toolbox upkeep

RealizationMaintenance and

endcycle

- Teambuilding- Learning together- Charettes

result:Design requirements and outlines

2 persons are selected to continue in the project. They monitor the realization phase and report progress to rest of the team.

design and imple-mentation

management

toolbox

masterPlan

masterPlan

Contacts

Education

Help for finding right partners is provided for design teams: consultants, lecturers, specialists, preceding cases, contractors, funding, artists etc.

Courses in teamwork, representing an interest group, urban design and construction details are given as necessary to empower design teams into realizing their goals.

A. Business as usual. Play it safe and keep current structure of street and buildings. Improve them separately.

B. Fight them on their terms. Convert hämeenkatu into an indoor shopping mall.

C. Reinvent the rules. Play on the strengths of hämeenkatu to create something unique.

Managing large scale co-operative design process 1/3daniel herkert, sustainable design studio

A1: Primary attractor area

B1-B2: Secondary attractor areas

C1-C7: Individual design areas

design team: the ProCess in aCtion

Plan

Section B-B

from design requirements to aCtual Plan

Info-product display, seasonal display and info on menus, deals & happenings. Shared by all businesses on the street

Multi-use lots:-market stand-self service flea market-dining area-car parking-snow storage

Fabric canopy:-sun shade-rain shelter-video & image projec-tion surface-wintertime lights

Multi-use court:-concert area-private happening-playing field-ice slide

Stage:-concerts, plays, public speaking-dining area

Canopy:-shelter from sun / rain-radiation heaters-light setups

combination artefact:-bicycle parking-public toilets-green roof with tomato garden-rainwater collection: used as flushing water in bulic toilets and overflow directed to falling water sculpture-lightshow tunnel-dining terrace

profit from infill housing (6x 30m2 studio) used for covering part of the construction costs

THE PINK DINO EFFECT2/3

1) Process consultant coordinates between masterplan team to fit the design into the overall Hämeenkatu strategy.

2) Consultant introduces additional team members according to design needs and interests.

3) Design team member repre-sents and coordinates with his/hers interest group.

Masterplan team

DESIGN TEAM MEETINGSTeambuilding

Learning togetherFinding common interests

Maximizing valueInnovating novel aproaches

Process consultant

TOOLBOX: groups,associations,

sponsors, artists

Business board

Businesses rep.

Design requirementsand outlines

City planningarchitect

Propertyowners rep.Artist

Sports club

City planning officeCitizens board

Property owners board

Citizens rep.

Brandsponsor

Architect(s) and contractor(s) are chosen for realization

PLANNING TEAM is formed from 2-3 design team members and

construction industry professionals.Planning team reports back to

design team on progress and issues that need attention.

1

2

3

Sect

ion

A-A

, 1:1

50

Sect

ion

B-B

, 1:1

50

1,5 3,0 4,5 3

12,0 21,0

2,5 5,0 2,5 6,5 4,5

18m2 balconies added to existing apartments

sPaCes with multiPle funCtionalitiesCombination artefaCt

balconies added to existing apartments

Are

a pl

an, 1

:500

GSEducationalVersion

Hämeenkatu

Rautatienkatu

Hatanpään valtatie

Vizualizaatio V1

V1

daniel herkert, sustainable design studio

Dur

ing

win

terti

me

the

fabr

ic c

anop

y is

rem

oved

and

repl

aced

with

moo

d lig

htin

g.

Radi

atio

n he

ater

s kee

p th

e ar

ea in

fron

t of r

esta

uran

ts w

arm

and

free

of s

now

.

Glo

omy

and

dark

fall

and

sprin

g ev

enin

gs a

re li

t up

with

pro

ject

ing

vide

os o

n th

e fa

bric

ca

nopy

from

abo

ve. D

iffer

ent t

hem

e ha

ppen

ings

brin

g lif

e an

d pu

lse to

the

stree

t.

Com

bina

tion

arte

fact

cre

ates

a m

ulti-

func

tiona

l tra

nsiti

on z

one

from

Häm

eenk

atu

to A

leks

ante

rinka

tu.

design team: the ProCess in aCtion

Plan

Section B-B

from design requirements to aCtual Plan

Info-product display, seasonal display and info on menus, deals & happenings. Shared by all businesses on the street

Multi-use lots:-market stand-self service flea market-dining area-car parking-snow storage

Fabric canopy:-sun shade-rain shelter-video & image projec-tion surface-wintertime lights

Multi-use court:-concert area-private happening-playing field-ice slide

Stage:-concerts, plays, public speaking-dining area

Canopy:-shelter from sun / rain-radiation heaters-light setups

combination artefact:-bicycle parking-public toilets-green roof with tomato garden-rainwater collection: used as flushing water in bulic toilets and overflow directed to falling water sculpture-lightshow tunnel-dining terrace

profit from infill housing (6x 30m2 studio) used for covering part of the construction costs

THE PINK DINO EFFECT2/3

1) Process consultant coordinates between masterplan team to fit the design into the overall Hämeenkatu strategy.

2) Consultant introduces additional team members according to design needs and interests.

3) Design team member repre-sents and coordinates with his/hers interest group.

Masterplan team

DESIGN TEAM MEETINGSTeambuilding

Learning togetherFinding common interests

Maximizing valueInnovating novel aproaches

Process consultant

TOOLBOX: groups,associations,

sponsors, artists

Business board

Businesses rep.

Design requirementsand outlines

City planningarchitect

Propertyowners rep.Artist

Sports club

City planning officeCitizens board

Property owners board

Citizens rep.

Brandsponsor

Architect(s) and contractor(s) are chosen for realization

PLANNING TEAM is formed from 2-3 design team members and

construction industry professionals.Planning team reports back to

design team on progress and issues that need attention.

1

2

3

Sect

ion

A-A

, 1:1

50

Sect

ion

B-B

, 1:1

50

1,5 3,0 4,5 3

12,0 21,0

2,5 5,0 2,5 6,5 4,5

18m2 balconies added to existing apartments

sPaCes with multiPle funCtionalitiesCombination artefaCt

balconies added to existing apartments

Are

a pl

an, 1

:500

GSEducationalVersion

Hämeenkatu

Rautatienkatu

Hatanpään valtatie

Vizualizaatio V1

V1

daniel herkert, sustainable design studio

Dur

ing

win

terti

me

the

fabr

ic c

anop

y is

rem

oved

and

repl

aced

with

moo

d lig

htin

g.

Radi

atio

n he

ater

s kee

p th

e ar

ea in

fron

t of r

esta

uran

ts w

arm

and

free

of s

now

.

Glo

omy

and

dark

fall

and

sprin

g ev

enin

gs a

re li

t up

with

pro

ject

ing

vide

os o

n th

e fa

bric

ca

nopy

from

abo

ve. D

iffer

ent t

hem

e ha

ppen

ings

brin

g lif

e an

d pu

lse to

the

stree

t.

Com

bina

tion

arte

fact

cre

ates

a m

ulti-

func

tiona

l tra

nsiti

on z

one

from

Häm

eenk

atu

to A

leks

ante

rinka

tu.

design team: the ProCess in aCtion

Plan

Section B-B

from design requirements to aCtual Plan

Info-product display, seasonal display and info on menus, deals & happenings. Shared by all businesses on the street

Multi-use lots:-market stand-self service flea market-dining area-car parking-snow storage

Fabric canopy:-sun shade-rain shelter-video & image projec-tion surface-wintertime lights

Multi-use court:-concert area-private happening-playing field-ice slide

Stage:-concerts, plays, public speaking-dining area

Canopy:-shelter from sun / rain-radiation heaters-light setups

combination artefact:-bicycle parking-public toilets-green roof with tomato garden-rainwater collection: used as flushing water in bulic toilets and overflow directed to falling water sculpture-lightshow tunnel-dining terrace

profit from infill housing (6x 30m2 studio) used for covering part of the construction costs

THE PINK DINO EFFECT2/3

1) Process consultant coordinates between masterplan team to fit the design into the overall Hämeenkatu strategy.

2) Consultant introduces additional team members according to design needs and interests.

3) Design team member repre-sents and coordinates with his/hers interest group.

Masterplan team

DESIGN TEAM MEETINGSTeambuilding

Learning togetherFinding common interests

Maximizing valueInnovating novel aproaches

Process consultant

TOOLBOX: groups,associations,

sponsors, artists

Business board

Businesses rep.

Design requirementsand outlines

City planningarchitect

Propertyowners rep.Artist

Sports club

City planning officeCitizens board

Property owners board

Citizens rep.

Brandsponsor

Architect(s) and contractor(s) are chosen for realization

PLANNING TEAM is formed from 2-3 design team members and

construction industry professionals.Planning team reports back to

design team on progress and issues that need attention.

1

2

3

Sect

ion

A-A

, 1:1

50

Sect

ion

B-B

, 1:1

50

1,5 3,0 4,5 3

12,0 21,0

2,5 5,0 2,5 6,5 4,5

18m2 balconies added to existing apartments

sPaCes with multiPle funCtionalitiesCombination artefaCt

balconies added to existing apartments

Are

a pl

an, 1

:500

GSEducationalVersion

Hämeenkatu

Rautatienkatu

Hatanpään valtatie

Vizualizaatio V1

V1

daniel herkert, sustainable design studio

Dur

ing

win

terti

me

the

fabr

ic c

anop

y is

rem

oved

and

repl

aced

with

moo

d lig

htin

g.

Radi

atio

n he

ater

s kee

p th

e ar

ea in

fron

t of r

esta

uran

ts w

arm

and

free

of s

now

.

Glo

omy

and

dark

fall

and

sprin

g ev

enin

gs a

re li

t up

with

pro

ject

ing

vide

os o

n th

e fa

bric

ca

nopy

from

abo

ve. D

iffer

ent t

hem

e ha

ppen

ings

brin

g lif

e an

d pu

lse to

the

stree

t.

Com

bina

tion

arte

fact

cre

ates

a m

ulti-

func

tiona

l tra

nsiti

on z

one

from

Häm

eenk

atu

to A

leks

ante

rinka

tu.

design team: the ProCess in aCtion

Plan

Section B-B

from design requirements to aCtual Plan

Info-product display, seasonal display and info on menus, deals & happenings. Shared by all businesses on the street

Multi-use lots:-market stand-self service flea market-dining area-car parking-snow storage

Fabric canopy:-sun shade-rain shelter-video & image projec-tion surface-wintertime lights

Multi-use court:-concert area-private happening-playing field-ice slide

Stage:-concerts, plays, public speaking-dining area

Canopy:-shelter from sun / rain-radiation heaters-light setups

combination artefact:-bicycle parking-public toilets-green roof with tomato garden-rainwater collection: used as flushing water in bulic toilets and overflow directed to falling water sculpture-lightshow tunnel-dining terrace

profit from infill housing (6x 30m2 studio) used for covering part of the construction costs

THE PINK DINO EFFECT2/3

1) Process consultant coordinates between masterplan team to fit the design into the overall Hämeenkatu strategy.

2) Consultant introduces additional team members according to design needs and interests.

3) Design team member repre-sents and coordinates with his/hers interest group.

Masterplan team

DESIGN TEAM MEETINGSTeambuilding

Learning togetherFinding common interests

Maximizing valueInnovating novel aproaches

Process consultant

TOOLBOX: groups,associations,

sponsors, artists

Business board

Businesses rep.

Design requirementsand outlines

City planningarchitect

Propertyowners rep.Artist

Sports club

City planning officeCitizens board

Property owners board

Citizens rep.

Brandsponsor

Architect(s) and contractor(s) are chosen for realization

PLANNING TEAM is formed from 2-3 design team members and

construction industry professionals.Planning team reports back to

design team on progress and issues that need attention.

1

2

3

Sect

ion

A-A

, 1:1

50

Sect

ion

B-B

, 1:1

50

1,5 3,0 4,5 3

12,0 21,0

2,5 5,0 2,5 6,5 4,5

18m2 balconies added to existing apartments

sPaCes with multiPle funCtionalitiesCombination artefaCt

balconies added to existing apartments

Are

a pl

an, 1

:500

GSEducationalVersion

Hämeenkatu

Rautatienkatu

Hatanpään valtatie

Vizualizaatio V1

V1

daniel herkert, sustainable design studio

Dur

ing

win

terti

me

the

fabr

ic c

anop

y is

rem

oved

and

repl

aced

with

moo

d lig

htin

g.

Radi

atio

n he

ater

s kee

p th

e ar

ea in

fron

t of r

esta

uran

ts w

arm

and

free

of s

now

.

Glo

omy

and

dark

fall

and

sprin

g ev

enin

gs a

re li

t up

with

pro

ject

ing

vide

os o

n th

e fa

bric

ca

nopy

from

abo

ve. D

iffer

ent t

hem

e ha

ppen

ings

brin

g lif

e an

d pu

lse to

the

stree

t.

Com

bina

tion

arte

fact

cre

ates

a m

ulti-

func

tiona

l tra

nsiti

on z

one

from

Häm

eenk

atu

to A

leks

ante

rinka

tu.

Vision: hämeenkatu 2020

Hämeenkatu 2020 is a buzzing hub of activity that is created and moulded by its users. Varying and attractive streetspace invites citizens and tourists all year and memorable artefacts creates visibility in social media.

Sect

ion

B-B,

1:2

50

Sect

ion

A-A

, 1:2

50

3/3

THE PINK DINO EFFECTdaniel herkert, sustainable design studio

Stakeholders define themselves how they want to realize the principles in the masterplan. Endresult cannot be predicted but will definetely and truly represent the values, ambitions and personality of people involved in the process.

A

A

B

B

Hey Mom! Let´s go look at the dinosaur!

Great idea, we can visit the clothes store same

time!

Maybe we could get waffles after that?

Sure thing darling!

Vision: hämeenkatu 2020

Hämeenkatu 2020 is a buzzing hub of activity that is created and moulded by its users. Varying and attractive streetspace invites citizens and tourists all year and memorable artefacts creates visibility in social media.

Sect

ion

B-B,

1:2

50

Sect

ion

A-A

, 1:2

50

3/3

THE PINK DINO EFFECTdaniel herkert, sustainable design studio

Stakeholders define themselves how they want to realize the principles in the masterplan. Endresult cannot be predicted but will definetely and truly represent the values, ambitions and personality of people involved in the process.

A

A

B

B

Hey Mom! Let´s go look at the dinosaur!

Great idea, we can visit the clothes store same

time!

Maybe we could get waffles after that?

Sure thing darling!