PINK JELLYFISH

PINK JELLYFISHFIND THE PERFECT WAVE

AnnieBryanMichaelRayanTaylor

PINK JELLYFISH

From the mouths of surfers

“ …wave forecasting is still an art that requires a great amount of experience.”

— NOAA Costal Wave Specialist

“ Don't rely 100% on any surf forecasting… many times I've gone out & would have kicked myself if I hadn't because of an inaccurate surf forecast.”

— Surfer

“ Our model has taken much of the guess work out of surfing… there is however, nothing that could replace exploring & stumbling into great conditions.

— Surfline Forecaster

PINK JELLYFISH

Reasons for forecast shortcomings

Disconnect between regional forecast & surf spots

Multitude of factors make a surf spot tick

Fail to account for human component

PINK JELLYFISH

True cost to surfers

% SPENT COMMUTING

20min

TRAVEL TIME BETWEEN SURF

SPOTS

40%

# OF SPOTS CHECKED

3-5

OPPORTUNITY COST = $62

PINK JELLYFISH

SocialFeedback

Bringing validation to surf conditions

PHASE 2

PHASE 1

Prediction

Track &Log

PINK JELLYFISH

PINK JELLYFISH

How Pink Jellyfish differs

App Surf Forecast Tracks

Favorite Spots

Track & Log Conditions

Crowd Reporting

User Verified Surf

Conditions

Coasting

SurfLine

Surf Report

Magic Seaweed

Pink Jellyfish

 

PINK JELLYFISH

Market size

Country # of Surfers Total Money Spent (USD)

United States  2.5 Million $2,000 Million

Australia  500 Thousand $400 Million 

New Zealand  30 Thousand  $15 Million

South Africa  100 Thousand $15 Million 

PINK JELLYFISH

Target user

Data gathered from digital survey distributed over the past 36hrs● reddit.com/r/surfing● surfing-waves.com● Facebook, Twitter, etc.

PINK JELLYFISH

Launch & go to market strategy

Go to Market Strategy Marketing Strategy• Press Kit Launch Across

Surfing Blogs • Social Marketing Campaign • Remarketing

Over 60 people signed up on our splash page in about 24 hoursSurfing is an Enthusiast Market

Investment and Financials Initial investment of $250,000 • Development, design,

marketing, and working capital

# of paying users over 3 years ~320KTotal revenue over 3 years ~ $3.8MM ROIC over three years 5.5x

PINK JELLYFISH

Revenue model

Leverage user location data to market offers from local businesses

LOCAL PARTNERSHIPS

FREEMIUM SUBSCRIPTION

Free Premium

$0 $2/Mth or$12/Yr

PINK JELLYFISH

Premium Free

Short-term Forecast2 day standard forecast

Long-term Forecast7 day long-term forecast

Live BroadcastingShare you session data with friends on facebook, twitter, and the web

Track & Log ConditionsRecord all surf & weather conditions + user reviews

Crowd ReportingSee # of currently & recently user at spot

Advanced Reports

Freemium: Premium vs. Basic

PINK JELLYFISH

Product expansion roadmap

InitialMarket

•Launch Pink Jellyfish•Surfers

Adjacent Markets

•Reuse existing data feeds•Sailing, Kite Boarding, Windsurfing

OtherMarkets

•Develop additional data feeds•Nature Photography, Skiing, Snowboading, Rock Climbing, Fishing, Birding, Whale Watching

PINK JELLYFISH

Thank You.