Ping Pigeon Yoshi
12
“Stay in Touch. Add Value. Strengthen Your Network”
description
Transcript of Ping Pigeon Yoshi
“Stay in Touch. Add Value. Strengthen Your Network”
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Yoshi Komada, Founder/CEO
(Los Angeles) (Tokio)
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PingPigeon is:
• A relationship management application (web/mobile)
• To help you keep in touch with LinkedIn & Facebook contacts
• By letting you easily find and forward news articles each contact will enjoy reading
Ø Very useful as an Inbound Marketing Tactic
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The Problem:
• Too many contacts to keep in mind
• Don’t always have something to email about
• Not enough time
“I want to keep in touch with my network, but…..”
“………...”
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Our Solution:
Recommendation Engine: articles
relevant to contacts
• Quickly find articles relevant to contacts
• Attach a personal note and send
• Keep it all organized
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Customer Segments
• Full functionality
• Size:10MM (LinkedIn Data)
• $15 - $20 / Month Subscription
Relationship Professionals Casual Users / Networkers
• Lightweight plugin
• Size: 90 – 500 MM (LI/FB)
• $0.99 / Month Subscription
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Marketing Channels
Viral (free version)
Referral Incentive
Ads (buy traffic)
PR & Community
Offline Media
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Revenue Model
• 2-tier pricing
• Recurring revenue
• Corporate Accounts possible
Subscriptions Advertising Partnerships • For free version
• Possible integration with group buying players
• Partner with “old media”
• Users send subscription based articles: deep discounts
• Win - Win
Focus on subscriptions; opportunity for other streams
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Value Proposition
Boost Sales Improve client retention/repeats Stronger Network
Ø With Less Time
Ø With Less Effort
Ø With Less Cost
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Partners
Etc.
API Usage Content Providers
www.businessmodelgeneration.com
Cost structure
Key partners
-LinkedIn -Facebook -T.Reuters (APIs) -Content Creators (media, bloggers, etc)
News Reccs Msg delivery Organization.
HR (temp/perm) Money Relationships.
Fixed: IT infrastructure Variable: HR (for now)
-Increase sales (leads) -Retain clients - Improve network - Save time - Save money - Less effort
Email Social Media Blog Get Satisfaction
Search LI/FB ads Referrals Viral Offline PR
Subscription Partnerships with content creators Advertisements (free version)
Professionals “Power Networkers” Social users
