Pimp My Content | Untangle the Web
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PIMP my content PIMP my content. Amanda Gonzalez.
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Pimp My Content | 9 content tips and techniques to transform your website into a successful sales tool | Presented by Amanda Gonzalez from web design and copywriting agency, Untangle the Web, at WordCamp Melbourne 2011
Transcript of Pimp My Content | Untangle the Web
PIMP my contentPIMP my content.Amanda Gonzalez.
PIMP MY CONTENT.
9 tasks. 5 x 1 hour.
3 x 1 day.
1 x 1 weekend.ee e d
PIMP MY CONTENT.
Checklists. Tick.
PIMP MY CONTENT.
What IS content?
ONE HOUR.
1.
Y h dli IS tYour headline IS your story.
socialrabbit.net
ONE HOUR.
22.
People don’t READ. People
SCAN. Suck it up.
ONE HOUR: People don’t READ. People SCAN.
adage.com
ONE HOUR: People don’t READ. People SCAN.
Target year 8 students.
ONE HOUR: People don’t READ. People SCAN.
ONE HOUR: People don’t READ. People SCAN.
Omit needless words.
Any. That. Like. Very.
Really. A lot.
ONE HOUR: People don’t READ. People SCAN.
Use short and narrow blocks
of copy.
ONE HOUR: People don’t READ. People SCAN.
divinewrite.com
ONE HOUR.
33.
Welcome to my brochure.
gooogle.com
contentmmarketinginsstitute.com
ONE HOUR.
44.
Be boring.
ONE HOUR: Be boring.
Don’t make me think! Steve Krug, 2005
ONE HOUR: Be boring.
ONE HOUR.
55.
Design is queen. Just ask
Jakob.
usseit.com
ONE HOUR TASKS.
1. Headlines.
2. Scanability.
3. Welcome to my brochure.
4. Be boring.
5. Design is queen.
ONE DAY.
66.
There’s no place like home.
ONE DAY: There’s no place like home.
Hello. I’m Amanda. I’m a
copywriter.
cleverclickks.com.au
ONE DAY.
77.
The sign up is the first date.
ONE DAY: The sign up is the first date.
Collect the minimum to
proceed. Sometimes, it’s
nothing.
ONE DAY: The sign up is the first date.
ONE DAY: The sign up is the first date.
ONE DAY: The sign up is the first date.
ONE DAY.
88.
Four wasted pages.
untangletheweb.com.au
blogtyrrant.com
ONE DAY: Wasted pages.
valeriekhoo.com
frywiles.com
ONE DAY: Wasted pages.
untangletheweb.com.au
ONE DAY TASKS.
6. Home page.
7. Sign ups.
8. Four wasted pages.
ONE WEEKEND.
99.
Content marketing is not a
one-night stand.
ONE WEEKEND: Content marketing is not a one-
i ht t dnight stand.
Content marketing is rich,
informative content leading to
your goal.
ONE WEEKEND: Content marketing is not a one-
i ht t dnight stand.
Who. What. Where. When. Why.
Never HOW.
ONE WEEKEND: Content marketing is not a one-
i ht t dnight stand.
Don’t waste your content.
CONCLUSION.
You don’t have to be a master
wordsmith.
RESOURCES.
Steve Krug’s booksSteve Krug s books.
Jakob Nielsen’s site useit comJakob Nielsen’s site, useit.com.
b i t ffibraintraffic.com.
RESOURCES.
Slides onlineSlides online.
FREE: Checklists for each taskFREE: Checklists for each task.
TickTick.
@ t l@untangle.
