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pilot Screentime Agency Presentation (ENGLISH)
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Transcript of pilot Screentime Agency Presentation (ENGLISH)
1pilot Screentime
pilot Screentime GmbH.
pilot Screentime is a full service agency for the growing Smart TV and
Digital Signage business.
Founded in Hamburg in April 2012, owner managed and financed.
pilot Screentime 2
Smart TV
Digital Signage
Content, advertising and technology for Smart TV and Digital Signage.
pilot Screentime offers …
pilot Screentime 3
Platform integration
Digital Signage
(POS/POI)
Research, Optimisation, ROI control
So
lutio
ns
Content Management & Play-OutSmart TV
Content Advertising Technology
Services.
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Smart TVContent, Advertising & Technology
Content, Advertising and Technology for Smart TVs.
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Content &
Production
Advertising
Technology
App Development
App Store Management
HbbTV „Red Button“
Pla
tform
Inte
gra
tion &
Consulta
ncy
TV Design
Video Hosting & Distribution
Portal & In-App
Concepts and Development.
Idea / Layout / Design
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Red Button Campaigns
Portal Advertising
Microsites
Apps
Creative Services & Programming.
App Development / Banner / Microsites / HbbTV / CE-HTML / HTML5 /
Flash /Javascript
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We develop "Smart TV“ Apps and advertising
Content development.
Design / Copy / Video / Games
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Multi-screen app development
Our solutions are conceived to
run on multiple platforms
Platform independent: Samsung,
Panasonic, Philips, Sony, LG,
Google, etc...
AdServer Integration.
Rich Media / Pre Roll / In-Stream Advertising / AdServer Evaluation
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Wallpaper
Banner
Pre, Mid & Post-Roll Ads
App Launch Roll-Ad
Click 2 Video
Certification & App store management.
App store approval & management (Top 5 +)
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Strategy, implementation, analysis.
Content & refinancing models.
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On Demand
Smart TV Portals?Apps?
HbbTV Portals? Red Button (HbbTV)
TV Spots?
1st
Screen
Live TV
Videoplattform
One video platform for all devices.
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All video formats
Online CMS
All devices
Social media integration
Dynamic video player for all browsers
Inhalte, Werbung und Technologie für Smart TV.
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HbbTV „Red
Button“ Werbung HbbTV Display- und Video-Werbung
Kampagnen
Microsites
AWARENESSBekanntheit,
Aufmerksamkeit und
Verständnis
INTERESTKaufbereitschaft &
Interaktion
TRIALProbierbereitschaft
LOYALTYLoyalität
PURCHASERe-purchase
(Wiederkaufrate )
Apps
On-Demand
Live TV
Smart-TV Portal
WerbungIn-App Werbung App-Store
Marketing
Kampagnen
Microsite
Services.
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Digital SignageContent, Advertising and Technology
Full Service Digial Signage solutions.
SoftwareContent & Production Roll-Out ManagementStrategy
1 2 3 4
Service
5
Content- und Formatadaptionen.
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16:9 DooH, 10s
9:16 DooH, 10s
4:3 DooH, 10s
16:9 In-Store, 20s
Creative services.
Screen Design / Content Developmenet / Video Editing / Compositing
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Demo Link
DooH Campaign
Deutschlands
1.
1st Real-Time DOOH
content in Germany
Programming.
Development of individual Digital Signage interfaces to databases or
market leading enterprise software systems.
Scripting / Scala Programming / Python / PHP / Jscript / VB Script / Flash
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In-Store solutions (Menu
Board Systems)Information Systems
Strategy, implementation, analysis.
Content & refinancing models.
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Refinancing via advertisingContent / Advertising / Sales strategy
Evaluation, Certification and Installation.
Integration analysis and certification of hard and software within existing
networks.
Hardware roll-out, AV installation, IT support & service.
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„Digital Signage“ usage.
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Video wall
Advertising
Menu boards
Interactive kiosks
Guides
Shop window promotion
Bulletin boards
Produkt demos
Maintenance and training of Digital Signage systems.
Scala certified advanced trainer DACH / EMEA
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Certified Scala reseller
Delivery, tracking and optimisation of inventory.
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TargetingRealtime delivery
Auditing & optimisation via
AdServer
POS / POIDOOH
Digital Signage in practice.
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Outdoor Screens Shopping Screens In-Store Screens Kiosk Screens
AWARENESSRecall, attention and
understanding
INTERESTBuying intention and
interaction
TRIALWillingness to try
LOYALTYDialogue
PURCHASERe-purchase
What we do.
Content, adveritising and technology for Smart TV and Digital Signage.
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Consulting (Strategy, Concept, Integration, Creative Services, Technology)
Screen Design
Production
(Content & Advertising)
Hardware / Roll-Out-Systems / Installation / Approval
Maintenance (SLA)
Training
Programming
Delivery , Research, Analysis & Optimisation
Thomas EschenburgDirector Technology
Award winning Digial Signage producer and
developer for global companies with more than
27 years experience in digital creative
production.
Management.
Damian RodgettManaging Director and Owner
12 years managing partner and creative director
of pilot 1/0, Germany‘s leading digital marketing
agency.
20 years experience in the the digital advertising
business with clients including: ARD, Bacardi,
Direct Line, Mentos, Müller, Mobilcom Debitel,
New Yorker, Paypal, ProSiebenSat.1, OTTO,
and many more.
Expert for digital content production, advertising
and internet technology.
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Contact.
28
pilot Screentime GmbH
Neu Rabenstraße 12
20354 Hamburg
Damian Rodgett
Managing Director
Tel: 040 – 30 37 66 – 17
Fax: 040 – 30 37 66 – 99
Email: [email protected]
Web: www.pilot-screentime.de
pilot Screentime