Tell Exciting Stories

aiching@piktochart.comPitch Your Way to Silicon Valley

The Team

Ching, CEOExperimental Psychology

P&G

Andrea, CTOPHP Programmer

Founded a web design company, YAS which became profitable in 3 months

Problem

It is difficult to sift through any information with 1,000 words in black and white.

Problem

Data Ov

erload

It is difficult to sift through any information with 1,000 words in black and white.

Solution

We use technology to tell AWESOME visual

stories.

Secret Sauce

Create an engaging visual in under 15 minutes

We listened to our customers: make it fast and good.

TESTIMONIALS: MR S

Creating infographics as inbound marketing - 20% of his

marketing strategy

After trying out the Pro version, he said:

“You need to launch your paid version NOW. It is so easy to

use.”

Data Visualization ($10 bil)

Presentation ($1bil)

Visual.lyInfogr.am

SliderocketSlideshare

PreziKeynote

Powerpoint

ExcelGoogleDocs

WondergraphsCharts.ioTableauSwivel

Many EyesGoogle Fusion/Charts

DundasYellow Fin

High

Low

LowHigh

Piktochart

Interactive Infographics ($? bil)

Presentation ($1 bil)

Visual.lyInfogr.am

SliderocketSlideshareKeynote

Powerpoint

High

Low

LowHigh

Piktochart

Prezi

Piktochart

Media (Newspapers, Online Magazines)

Data owners (e.g. Surveymonkey, data.gov)

Affliate marketing (e.g. ad and branding agencies)

Web development - user friendly, idiot proof, rich in design

Reach out to potential users and partners

Talent both in programming and

Partners

Automated SAAS model.

1) SEO, social media, digital PR.2) Traditional meetings,

B2CMarketeers - SEO specialists,

B2BAd agencies, branding agencies, data research

Freemium users

B2C1) Economical2) Easy and painless solution to create

B2B1) Likely to outsource2) Create infographics for internal & external

Freemium users:1) Create infographics because it is trendy 2) 5% convert to B2C

Talent- To expand to 4 programmers & 2 designers

Marketing & Outreach costs

SAAS - Credit System (40%)Pay per use for lite users

SAAS- Subscription (30%)

Customized infographics (30% in Y1)

PIKTOCHART

How are we growing in the future?

Expand product features

Lower cost per acquisition

$0.15 per click x 30% conversion = $0.50

0

25000

50000

75000

100000

3 months ago Now Month 3 Month 6 Month 9 Month 12

}No of freemium users

Thank youaiching@piktochart.com

Andrea andrea@piktochart.com