Pietro Perelli-Rocco Porta Nuova Case Study

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24/01/2019 - IPMA 1 strictly private and confidential Porta Nuova Pietro Perelli-Rocco Porta Nuova Case Study credits Hines / Coima

Transcript of Pietro Perelli-Rocco Porta Nuova Case Study

Page 1: Pietro Perelli-Rocco Porta Nuova Case Study

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Porta Nuova

Pietro Perelli-RoccoPorta Nuova Case Study

credits Hines / Coima

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Porta Nuova

Porta Nuova

Large scale mix development in the center of Milan

29 buildings

Grade A offices

High end residential units

Exclusive retail & Cultural buildings

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Porta Nuova

Mixed development

30 hectares of land

Undeveloped for more than 40 years

1.5 km from the Duomo

On Garibaldi Station

500 m from Central Station

Less than 15 minute walk from

San Babila, Castello Sforzesco

Porta Venezia

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Porta Nuova

Public and green spaces

30 hectares of land

160.000 sqm of pedestrian areas

70.000 sqm of Public Park

800 meters in the N-S direction

900 meters in the E-W direction

Over 12M visitors in Year 1

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Porta Nuova

Offices

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Porta Nuova

Retail

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Porta Nuova

Residential

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Porta Nuova

GDP

*Istat Data

1.450

1.500

1.550

1.600

1.650

1.700

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

20

15

€ b

illi

on

s

GDP real values

Construction work commenced Offices completionLand acquisitions Residential completion

Sub prime crisis Debt crisis

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Btp – Bund Yield Spread

20

09

20

10

20

11

20

12

20

13

20

14

20

15

0

100

200

300

400

500

Parte uffici

completata

Parte

residenziale

completata

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Porta Nuova

Unemployment Rate vs Porta Nuova

Acquisizione terreni e

inizio lavori di

costruzione

Conclusione lavori

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People: the real measure of success

Porta Nuova

Maratona Nike X Factor - SKY TV

Milan Federazione Calcio – campagna pubblicitaria

Armani, D&G at Vogue Night in Diamond Tower

Boggi – campagna pubblicitariaMoschino – campagna pubblicitaria

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Porta Nuova

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Porta Nuova

One Vision

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Porta Nuova

One Vision

Private Property

Municipal Property

Private Property

Municipal Property

Reconnecting a difficult puzzle of abandoned land

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One Vision: pulling together many stakeholders

Pulling together many stakeholders

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One vision vs variety

One vision vs Mixitè

Three masterplanners

0ver 20 architects from 8 nations specialized in different product types

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Porta Nuova

Public & Private – horizontal & vertical

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Porta Nuova

Public & Private

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Porta Nuova

Public & Private

Executed public and private works (including parts of Line 5 tunnels)

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Infastructure – high speed trains

Bari

Torino

Bologna

MilanoVerona

Roma

Napoli

Bergamo

Brescia

Firenze

L’Aquila

Pavia

Vercelli

Alessandria

ComoVarese

Cremona

ParmaReggio E.

Asti

Piacenza

RietiTerni

OrvietoViterbo

SienaArezzo

Latina

Livorno

Hillington

LONDRA

London

Watford

Mitcham

Heathrow

Airport

Enfield

1h 30’ from

Milan and Rome

Canary

Wharf

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Infastructure – high speed trains

Aree Metropolitane Popolazione

1. Tokio 62.676.000

2. Shanghai 51.300.000

3. Seul 43.700.000

4. Pechino 39.600.000

5. Osaka 36.400.000

6. Mumbai 30.900.000

7. Manila 26.400.000

8. Giacarta 23.900.000

9. Città del Messico 19.100.000

10. Mosca 18.700.000

29. Milano 11.100.000

66. Roma 5.600.000

Aree Metropolitane Popolazione

1. Tokio 62.676.000

2. Shanghai 51.300.000

3. Seul 43.700.000

4. Pechino 39.600.000

5. Osaka 36.400.000

6. Mumbai 30.900.000

7. Manila 26.400.000

8. Giacarta 23.900.000

9. Città del Messico 19.100.000

10. Mosca 18.700.000

13. Macro Area Milano Ca. 18.000.000

22. Macro Area Roma Ca. 14.000.000

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Infastructure – high speed trains

Aree Metropolitane Popolazione

1. Tokio 62.676.000

2. Shanghai 51.300.000

3. Seul 43.700.000

4. Pechino 39.600.000

5. Osaka 36.400.000

6. Mumbai 30.900.000

7. Manila 26.400.000

8. Giacarta 23.900.000

9. Città del Messico 19.100.000

10. Mosca 18.700.000

29. Milano 11.100.000

66. Roma 5.600.000

Aree Metropolitane Popolazione

1. Tokio 62.676.000

2. Shanghai 51.300.000

3. Seul 43.700.000

4. Pechino 39.600.000

5. Osaka 36.400.000

6. Mumbai 30.900.000

7. Manila 26.400.000

8. Giacarta 23.900.000

9. Città del Messico 19.100.000

10. Mosca 18.700.000

13. Macro Area Milano Ca. 18.000.000

22. Macro Area Roma Ca. 14.000.000

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Porta Nuova

Sustainability

Resi Office

heat

Pneumatic garbage

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Porta Nuova

All sails on deck

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Project Management Team

SGR PM/CM INGRE RPN

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