Picture a better world.€¦ · MILLENNIALS ARE BECOMING OVERLOADED AND SEEKING MEANING FROM SOCIAL...

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Picture a better world.

Transcript of Picture a better world.€¦ · MILLENNIALS ARE BECOMING OVERLOADED AND SEEKING MEANING FROM SOCIAL...

Page 1: Picture a better world.€¦ · MILLENNIALS ARE BECOMING OVERLOADED AND SEEKING MEANING FROM SOCIAL MEDIA We created Pixhug to add purpose to social media, improve efficiency and

Picture a better world.

Page 2: Picture a better world.€¦ · MILLENNIALS ARE BECOMING OVERLOADED AND SEEKING MEANING FROM SOCIAL MEDIA We created Pixhug to add purpose to social media, improve efficiency and

4 million posts ‘liked’ every minute 2.5 million photos ‘liked’ every minute

3 MILLION PIECES OF CONTENT

ARE CREATED EVERY MINUTE

WE MONETIZE THE “L IKE” AND

GIVE IT PURPOSE .

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MILLENNIALS ARE BECOMING OVERLOADED

AND SEEKING MEANING FROM SOCIAL MEDIA

We created Pixhug to add purpose to social media, improve

efficiency and transparency of charitable giving, while increasing visibility of over $40B in global

corporate donations.

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PIXHUG CONNECTS USERS, CONTENT AND

BRANDS TO MAKE A DIFFERENCE

87% would switch to a brand associated

with a social cause

86% of people expect

companies to address social and

environmental issues

87%Would go online to share a positive

opinion of a company doing good

64% Of CEO’s believe CSR to be an essential

component of their marketing strategy

Over $20BSpent on CSR by Fortune 500 last year

81% of Gen Z believe they can have an impact

on social or environmental issues by using

social media

B r a n d s a r e d o i n g m o r e …

M i l l e n n i a l s a n d G e n Z w a n t t o h e l p …

B e n e f i t o f a s o c i a l l y c o n s c i o u s b r a n d

Source: 2017 Cone Communications CSR Study

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TOGETHER, WE MAKE A DIFFERENCE

BrandsCorporations looking to create an emotional

bond with their consumers

Connecting with users while breaking through

marketing clutter. Turn customers into

ambassadors of (branded) positive change.

Amplifying corporate donations and measuring

their impact through a detailed user metrics

dashboard

CharitiesNon-profit organizations looking for

support to help make change

Access an indispensable dashboard of fundraising

and communication tools while

connecting with users, raising awareness, and

leveraging corporate partnerships

Pixhug UsersSocial reformers wanting to make change

Content is paired with a good cause

that creates visible and measurable change in real

time

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How do we do it?

Share content

through Pixhug in

support of the chosen

campaign

Share it with their

social network

For every ‘like’, the

sponsor donates $0.10

to the charity

Pixhug

Users

Brands commit

donations to a charity

Charities

pull donations, report

progress and monitor

KPIs

Pixhug creates partnerships between corporations and consumers,

uniting the ambitions of those who want to make a difference in the world,

with the resources of those who can.

Content is branded

with sponsor

and charity logo

Users collect Karma points to use as

currency with the sponsoring brand*

*Feature rolling out in Q1 2019

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WHERE WE ARE NOW AND WHERE WE ARE GOING

• iOS and Android MVP built

• Data analytics built

• Assembled a top level team

• Signed major corporations and

charities as clients

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PIXHUG TRACTION

Cameron Dallas for

Make-A-Wish Foundation

• 44,000 people liked the first Pixhug

post in less than 24 hours and

generated $4,400 in donations

• Over US$250,000 donated to

charities on Pixhug since launch

• Make-A-Wish campaign sponsored

by Variety Magazine successfully

funded in under 48 hours.

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Donation from Corporate Sponsor to Charity Campaign

(ex. $1,000,000)

10% Marketing fee is charged to the Corporate Sponsor for use of Pixhug platform to ensure 100% of the donation goes to the charity.

(ex. $100,000)

3 SOURCE REVENUE MODEL

Total Pixhug Revenues

Marketing fees

Monthly Subscription

Fees$0.01 earned per “like”

Source 1:

Marketing fees

Source 3: SaaS

Data analytics and CSR reporting

Enterprise

Premium

Starter

Basic

Source 2:

Pixhug Studios

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LAUNCH in partnership with Coolfire studios our in-

house original content production studio to enhance

content offerings distributed via core Pixhug platform

(Web and Mobile). Content + distribution = complete

digital offering, it’s not either/or, it’s both.

TEAM has more than 75 years of collective experience in

film, television, digital media and entertainment executive

management.

QUOTE ”We’ve all grown up with this idea that content is

king,’ he said, explaining his rationale for trying to create a

new service rather than simply creating the content itself…”

It…isn’t. Content is the king maker… The king is the

platform. HBO is the king. Netflix is the king…”

- Jeffrey Katzenberg

ABOUT OBJECTIVES(UP) SELL high quality content with a cause to brands,

new revenue stream to add to marketing fees

generated through Pixhug products and services;

control quality, increase hit/miss ratio, data & analytics;

major brands such as Coca-Cola spend more money

on original content production now than television

advertising.

LEVERAGE existing pipeline of digital projects and

entertainment industry relationships; British Columbia

is home to $2.15 billion worth of film and television

production in 2015/2016, of which +/- 75% is foreign

production money, 28% tax credit + low Canadian

dollar amplifies foreign investment.

GENERATE positive cash-flows in near term; brands

pay production costs.

IN THE PIPELINE

REFERENCES: Katzenberg quote: https://www.nytimes.com/2017/10/02/business/dealbook/katzenberg-television-mobile.html; BC film stats: http://www.mpa-canada.org/wp-

content/uploads/2017/02/Highlights-Total-and-FLS-Production-2015-16.pdf; PWC report on state of media: http://www.strategyand.pwc.com/trends/2016-entertainment-

media-industry-trends; Coca-Cola spends more money on content production than on television advertising: https://expresswriters.com/the-big-content-spend-how-where-

are-brands-placing-their-content-budgets-infographic/

DREAM ROLL Red Bull project featuring

empowered female motorcycle enthusiasts. The

story is about women finding their identity through shared enthusiasm for motorcycles;

objective is to pair content with a cause which supports

female empowerment.

THE GIVE BACK Story of athletes and public

personalities giving back to charity; charities paired with

causes for promotion via Pixhug platform.

THE CITY Athletes giving back to the communities

which made them; pair athletes with local charities.

STUDI S

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CORPORATE STRUCTURE & FUNDING ROUND

➢ Pixhug Media Inc.: Headquartered in British Columbia, Canada to benefit from the favorable exchange rate and operating costs, as well as government and provincial R&D grants and incentives

➢ 10,000,000 Common Class A shares authorized

➢ Seed investment round led by Mido DeSanti with US$2MM.

➢ Current investment round of US$14MM.

➢ US$1.8 million raised in this round so far from Brandywine Financial (Philadephia). US$12.2MM remaining.

➢ Due diligence package, Term sheet and Subscription agreement available upon request.

➢ All IP wholly owned by Pixhug Media Inc. (https://www.google.com/patents/US20150066790)

✓ Patents pending for monetization of “Likes”

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Mido is a social entrepreneur and philanthropist.

He launched several companies in the e-

commerce sector. He has studied at the American

University of Rome, and the International

University of Monaco. Mido has spoken on the

importance of social entrepreneurship at McGill

University in Montreal and alongside Deepak

Chopra at Columbia Business School. He is an

active board member of Julian Lennon’s White

Feather Foundation in London, UK and The

Walking School Bus in Vancouver, BC.

He is fluent in 5 languages and is an active cyclist,

runner, skier and judoka.

MIDO DE SANTIFounder, CEO

Mia leads Pixhug’s PR and product development

team with great precision and attention to detail.

Before Pixhug, Mia spent eight years leading the

PR department for Mercedes-Benz, Maybach, and

Smart, and has valuable experience in high profile

public relations, brand and project management.

She graduated from Webster University with a

leadership award, and degrees in Management

and Psychology. She is fluent in English, Croatian

and German.

She loves photography, travel, skiing, and baking.

MIA RAJKOVICVP, Head of Product Development

THE TEAM LEADERS

Richard brings a wealth of knowledge,

experience and relationships from his key

positions in some of the biggest media

corporations in the world.

Prior to becoming the head of global business

development and strategy for Facebook, he was

a senior executive at The Walt Disney

Company, Warner Bros. Entertainment, and

Viacom Entertainment /Paramount Pictures

Corporation.

He is married with three children and

coordinates Pixhug’s global strategy and growth

from his Los Angeles office.

RICHARD COOPERSTEINExecutive Chairman

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Alan H. Fleischmann brings to Pixhug over two decades of international and domestic experience in the private, public and civil society

sectors, as well as expertise in strategy, communications and negotiation. He was a principal, partner, and board director of Albright

Stonebridge Group. Alan was Maryland State chief of staff to the Honorable Kathleen Kennedy Townsend, a staff director of the U.S.

Congress Committee on Foreign Affairs, and served as a senior associate of JP Morgan Chase Bank (formerly Chase Manhattan Bank).

During the period of the fall of the Berlin Wall, he served as a policy aide in the German parliament, working for former German

Chancellor Willy Brandt and his foundation for development and peace, while receiving a Bundestag Fellowship at the Friedrich Wilhelms

Universität. Alan was a lead member of the Obama Presidential Transition from 2008 to 2009,[and in 2010, he was appointed by the

Obama Administration to serve as a delegate to the Presidential Summit on Entrepreneurship. In March 2011, President Obama

announced that he was appointing Alan to serve as a member of the White House Commission on Presidential Scholars.

Alan Fleischmann is a lifetime member of the Council on Foreign Relations and a board member of the Atlantic Council. He is an Advisory

Board Member of the United States Export-Import Bank. He is a board member of the Jane Goodall Institute and the Deepak Chopra

Foundation.

Dafna Tapiero is a leader of the International Finance Corporation's Global Strategic Community Investment Practice, Dafna brings to

Pixhug a wealth of experience in Strategic Philanthropy and Community Investment that is invaluable as we build our charitable

partnerships.

In addition to over twenty years of experience at the World Bank Group, Dafna has served as Senior Advisor on Innovative Financing in

the Office of the Executive Director of the UN World Food Programme. Additionally, she was the Worldwide Head of Corporate Social

Responsibility at the International Finance Corporation (IFC).

ADVISORS

A L A N H . F L E I S C H M A N N

D A F N A T A P I E R O

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Julian Lennon is a Grammy-nominated singer-songwriter, photographer, documentarian and philanthropist. Born in Liverpool, England, Lennon

is an observer of life in all its forms developing his personal expression through his artistic endeavors. In 2007, Lennon founded the global

environmental and humanitarian organization The White Feather Foundation whose key initiatives are education, health, conservation and the

protection of indigenous culture. He has been a partner and a friend from our very inception and has helped build amazing relationships with

other ambassadors and advisors.

Adam Leipzig is the CEO of Entertainment Media Partners, an American film and theatre producer, film executive and writer. As a former

Disney Executive, he supervised such films as Dead Poets Society (1989) and Honey, I Shrunk the Kids (1989). He went on to produce such films

as Titus (1999) and The Way Back (2010). In 2005, while President of National Geographic Films, Leipzig was responsible for March of the

Penguins getting North American distribution; the film was a major box office success, made $77 million domestically to become the second-

highest grossing documentary of all time and won the Academy Award for Best Documentary. Leipzig became aware of the film when it was

being shot in Antarctica and negotiated with the film’s U.S. distributor Warner Independent, to purchase the film at Sundance for $1 million and

create a new English-language version with narration voiced by Morgan Freeman. The film’s success marked a turning point for National

Geographic.

He is often seen on stage of TED talks and is also known for “The Leipzig Hypothesis” and “Creative Theory of Value” an updated variation of

Marx’s Labor Theory of Value. According to this theory, the value of anything is the product of the Creativity involved in creating it multiplied by

the Labor required to produce it. Adam’s work and experience in media is one of Pixhug’s strongest assets.

J U L I A N L E N N O N

A D A M L E I P Z I G

T I M O T H Y W H I T E

Timothy White is an iconic American photographer that through his work in showbusiness, he worked with numerous celebrities, ranging

from Harrison Ford, Brad Pitt, Nicolas Cage, Will Smith, and Julia Roberts to Eric Clapton and Keith Richards..

After his graduation from Rhode Island School of Design in 1979, Timothy has contributed to the covers of magazines such as Vanity Fair, Rolling

Stone and Esquire as well as hundreds of movie posters for Hollywood’s studios, including Sony, Paramount and Universal. His work has also been

seen on album covers for musicians such as Bruce Springsteen, Aretha Franklin, and Jon Bon Jovi.

Several books of White’s work have been published: Timothy White: Portraits (published by Rizzoli with a foreword by Harrison Ford); Indian

Larry (published by Merrell, with forewords by Matthew Barney, Paul Cox, and Billy Lane); and Hollywood Pinups (Harper Collins). White has also

directed music videos and television commercials.

He has been honored for his pro bono work for City Harvest and the ACLU. He brings priceless insight to our photo sharing, filter design and

editing platform as well as celebrity relations.

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Watch the video

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Picture a better world.

pixhug.com

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Pixhug Media Inc.

NOTICE TO READER

This investment is suitable only for sophisticated investors for whom an investment does not constitute a complete investment program, who do not require immediate liquidity for their investment and who fully understand and are

willing to assume the risks involved. An investment may be considered to involve a substantial degree of risk, and an investor could lose all or a substantial amount of his or her investment. This document is not an offer to sell (or

solicitation of an offer to buy) any interest in the Company. These materials may not be used or relied upon for any purpose other than as specifically contemplated by a written agreement. The materials may not be circulated outside

of the recipient’s organization, publicly referred to, or disclosed, in whole or in part, without express written permission. This presentation does not purport to be all inclusive or contain all the information that a prospective investor

may require to fully evaluate an investment in the contemplated transaction. Prospective investors should conduct their own thorough investigation and due diligence before making an investment.

DISCLAIMER

This document contains forward-looking statements and forward-looking information. Often, but not always, forward-looking statements can be identified by the use of words or phrases or state that certain actions, events or results

“may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking statements involve known and unknown risks and related words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”,

“intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and risks, uncertainties and other factors which may cause the actual results, performance or achievements of Pixhug Media Inc. (the

“Company”) to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements and information. Examples of such statements may include: (A) the forecasted

financial information and valuation methodology of the Company; (B) the intention to grow the business and operations of the Company; (C) anticipated timing for the availability of the Company’s software to market and expected

sale prices; and (D) expected growth in the number of users of the Company’s platform in North America and around the world. Actual results and developments are likely to differ, and may differ materially, from those expressed or

implied by the forward-looking statements contained in this document. Such forward-looking statements are based on a number of assumptions which may prove to be incorrect, including, but not limited to: the ability of the

Company to obtain necessary financing; the economy generally; consumer interest in actual engagement in the platform of the Company; competition; and anticipated and unanticipated costs. These forward-looking statements should

not be relied upon as representing the Company’s views as of any date subsequent to the date of this document. Although the Company has attempted to identify important factors that could cause actual actions, events or results to

differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that forward-looking

statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The

forward-looking statements and information contained in this document are expressly qualified in their entirety by this cautionary statement. The forward-looking statements and information included in this document are made as of

the date of this document and the Company assumes no obligation to update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable governmental legislation.