CDS PresentationPictoComm – Communicating with pictures

The Issue

At University Hospital Coventry & Warwickshire (UHCW) Care Assistant David Faulkner was experiencing difficulty in communicating with patients

In one example, because of a language barrier a patient became very distressed when David was trying to prepare him for an angiogram. He spent two hours trying to calm the patient, but in the end the procedure was cancelled

This situation represented one of many experienced by the hospital

Seeking a solution, UHCW approached CDS in June 2010

CDS Expertise

National corporate communications and publishing company

6 years experience in accessible publishing – Easy Read

Ranked as the market leader in accessible publishing and the preferred supplier to the Office for Disability Issues

Clients

Easy Read Examples

Accessible publishing servicesEasy ReadLow LiteracyLarge PrintAudioBrailleAccessible PDFs

The Requirement

To overcome the many challenges faced by patients and hospital staff when communication barriers exist

To reduce the reliance on interpreters, ease frustration and confusion, increase staff efficiency and enhance the patient experience

To communicate basic needs more effectively

To reflect the issues outlined in various government reports – 6 Lives, Care for the Elderly and the recent Care Quality Commission report

Product Development

Research

Competitor analysis

Illustration style

Used our previous experience working with vulnerable groups

Style needed to be consistent, clear, simple and easy to understand regardless of age, language or medical condition

Product Development

Format

Small enough to be user friendly and big enough to be clear

Ease of use with colour coding and tabbed dividers

Flexible so that pages can be added

Material

Strong, robust and durable

Comply with infection control standards

Recyclable

Cost effective

Affordable and available to all

Research and Development

12-month product development

Worked in partnership with UHCW

Reviewed content and format

Consulted with hospital staff and Patients Council

Tested on hospital wards and external organisations

Surveyed 100 people in the community

Results allowed us to refine illustrations and content

We Worked With

Patients Council

Grapevine, a charity that helps people with learning disabilities

Survey Sample

100 people were surveyed in March 2011 from a local high school, a retired members group, a local business, a care home and a further education college

Survey Results

Yes95%

Do you think the pictures are clear and easy to understand?

Were you able to understand the pictures?

Yes95%

Yes92%

PictoComm – The Solution

An aid that helps patients to communicate their basic needs via pictures

PictoComm in Use

Features and Benefits

Functional and user friendly

Unique bespoke style of illustrations to represent basic needs

Consistent style which is clear, simple and easy to understand

Can be understood without words

Reduces frustration and confusion

Appeals to a wide and diverse audience

Tabbed dividers provide quick and easy access

Features and Benefits

Durable and safe

Printed on a waterproof polypropylene plastic

Robust construction

Pages have a anti-microbial coating validated to ISO 22196:2007

PictoComm is safe and complies to infection control

Provides protection against the spread of bacteria

Validated for the lifetime of the product

Features and Benefits

Flexibility

Environment

A ring binder with internal pages

Additional pages or sections can be inserted ensuring product flexibility

Able to print your logo on the front cover and a personal message on the inside page

Can be recycled under category 5 plastics

Environment friendly product

Features and Benefits

Cost effective

Low cost solution

Easy to implement

Does not require staff training

Reduces time spent with individual patients thereby improving efficiency

Reduces translation costs

A percentage of profits are invested back into the NHS

Evidence

Launched at NHS Confederation in June

PictoComm is currently being used by:

University Hospital Coventry & Warwickshire

Blackpool Teaching Hospitals

Northampton General NHS Trust

Northampton Healthcare Foundation Trust

Nuffield Orthopedic NHS Trust

Featured on the RCN websitehttp://www.rcn.org.uk/development/health_care_support_workers/hca_and_ap_newsletter/newsletter_articles/just_doing_my_job

Price List

Includes printing your logo on the front cover

Quantity Unit cost

25 – 50 copies £19.99

51 – 100 copies £18.99

101 – 250 copies £17.99

251 – 500 copies £16.99

501 – 1,000 copies £15.99

1,001 – 2,000 copies £14.99

2000+ copies £13.99

About CDS

National corporate communications and publishing company

Design, editorial, print and internet services

Head office in Leeds plus 10 regional offices

Over 200 full time communications professionals

Markets: public sector (75%) private sector (25%)

Ranked 6th largest design for print agency and 2nd largest web development agency in the UK

PictoComm improves patient care

Further information

Please contact

Jonathan AstinSenior Account Managert: 0113 399 4023m: 07904 570 073e: jonathan.astin@cds.co.uk

http://www.facebook.com/pictocomm