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Pico-solar lights: Exposure, uptake and impact
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Transcript of Pico-solar lights: Exposure, uptake and impact
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Pico-solar lights: Exposure, uptake and impact
Elly White, M&E Coordinator
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SolarAid and SunnyMoneyGoal: to eradicate the kerosene lantern from Africa by 2020.
SunnyMoney• sells lights in rural Africa• builds a market
SolarAid• global partnerships• fundraising• policy, research and advocacy
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The model
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Research at SolarAid• Evidencing the impact of solar lights• Understanding our customers and the market• Improving our model
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The impact• Average annual savings per household of US$70
(10% household income) • Savings diverted to food, education and livelihoods• Children study for an extra hour each night• 45% of customers report improved health• Households can reduce CO2 emissions by up to 300kg per year
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One million lights soldAn estimated impact of:• 6.2 million people benefitting from safe, clean light• 5.6 million of those living below the poverty line• US$205 million saved by families over the lifetime of the light• 1.2 billion extra study hours for children• 3.4 million people noticing better health• 510,000 tonnes of averted CO₂
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Our customers • 90% of customers live below the poverty line• They spend about 15% of their income on lighting• Majority of households own at least one mobile phone• 60% of customers used kerosene as main source of lighting• They like to talk! – 90% recommended solar lights to a friend
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• Three key challenges to distribution: 1. Affordability
2. Availability3. Awareness and trust
The model
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Light Libraries• A ‘library’ or ‘luminotheque’ of solar lights donated to schools• Users pay a small rental fee• Objective to increase exposure to and demand for solar lights• Strongly monitored so that the effect on uptake could be
evaluated
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Results• Control schools: uptake of 15% of school population• Light Library schools: uptake of 35%• 70% of customers at Light Library schools said the Library
affected their decision to purchase• More people invested in a $30 mid-entry level light than the
$10 basic-entry level light. • Exposure to solar lights increased uptake from low-income
risk-averse families.
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Market research combined with social impact evaluation enables us to learn how best to reach more people with off-grid solutions and understand the multi-dimensional benefits of energy access.
• Learning how program delivery can become more efficient.• Evidencing educational impact to Ministries of Education.• Proving economic & environmental advantage. • Understanding purchasing decisions and how to accelerate
demand for new energy technologies.
Research matters