Picking The Right Promotional Polo Shirt
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![Page 1: Picking The Right Promotional Polo Shirt](https://reader036.fdocuments.net/reader036/viewer/2022062703/554ce078b4c905d1488b5269/html5/thumbnails/1.jpg)
Picking The Right Promotional Polo Shirt for
YOUR COMPANY
Presented by Shoplet Promos
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You decided your company needs polo shirts… now what?•You need to ask yourself a couple of
questions before moving forward
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Questions to ask…
•Who is your recipient?
•What is your budget?
•What type of polo shirt should I buy?
•Fabric? Color? Sizes?
AM I FORGETTING ANYTHING?
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Target Market•Does your market wear polo shirts?
▫Certain demographics do NOT wear polo shirts unless they are obligated to through work
▫If this demographic is your brand’s target market, DO NOT BUY PROMOTIONAL POLO SHIRTS
▫It may dilute your brand and confuse consumers
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Target Market
•Are your employees going to be the recipients of the custom polo shirts?▫Popular way to promote team unity and to
appear more credible to customers
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Target Market
•So, who will wear it?▫Young professionals? ▫Interested in fashion?▫Business casual?▫Golfers? Athletes?
•Important to know, they may require different styles of Polo Shirts
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Budget and Goals
•What is your overall budget?
•What are your goals?
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Budget•With literally hundreds of Polo Shirt options,
your budget is KEY
▫Cost effective Polo Shirts will allow you to purchase more shirts with your budget – leading to more people seeing your logo and more impressions
▫High quality Polo Shirts may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty
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Goals•Quality vs. Quantity
▫Higher reach? Want as many people to recognize your logo as possible? Go for Quantity
▫Increase brand loyalty? Impress at a Trade Show? Go for Quality
▫The correct answer: it depends and it’s most likely a combination of both strategies
VS.
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Styles
•The fun part! ▫Choosing what style to purchase!
Fabric Type
Colors
Sizes
Extras?
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Fabric Type?•There are so many styles to choose from –
you need to make sure your fabric works with your market▫For example: Upscale, dressy = mercerized
cotton polo or athletes, active = moisture wicking polo
Ups
cale
!
Athletic!
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Colors
•Unlike a clothing line, you can’t offer many different color options▫Does it compliment your logo design?▫Does it fit within your brand colors?
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Sizes
•If you don’t know exact sizes, choose a nice distribution of sizes▫XS to XXXL
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Variety
•Don’t forget to get Men’s, Women’s and Youth Polo Shirts if applicable!
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Overview•3 Things To Focus On
▫Who is your recipient?▫TARGET MARKET▫WHAT DO THEY WANT
▫What is your budget?▫QUALITY vs. QUANTITY▫RIGHT BALANCE
▫What style should you buy?▫FABRICS, COLORS, SIZES