Pia Ppt 2 Aims
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Transcript of Pia Ppt 2 Aims
Group Introduction
• Bilal Ahsan 073330
• Shoaib Tauseef 073307
• Sabahat ullah Khan 073328
Outline
• Company Profile
• Product and services offered by PIA
• PIA Network
• Hierarchy of PIA
• Vision Mission and Values
• SWOT analysis of PIA
• PEST analysis of PIA
• Market segmentation of PIA
• Targeting strategy of PIA
• Positioning of PIA
• Competitors Analysis
• Recommendations for PIA
• Findings of Research
• Comparison of PIA with different airlines
PIA’s Profile
• Pakistan International Airlines Corporation, more commonly known as Pakistan International Airlines or PIA (Urdu: يا اے آائی پی
ایرلاینز انٹرنیشنل .is the flag carrier airline of Pakistan ,(پاکستان
• Pakistan-based company -------- engaged in the provision of air transport services.
• Other activities -------- provision of engineering and other allied services.
• The Company operates in two business segments------- airlines operation and hotel operation.
Products and Services offered by PIA
• Fleets
• Business Class Services
• In-flight Dining
• You're in For a Special Treat!
• In-flight Entertainment
• Let the fun begin!
PIA’s Network
Domestic Network International Network
Hierarchy of PIA
• •
Vision Mission & Values
• CORPORATE VISION OF PIA ‘To be a world class airline exceeding customer
expectations through dedicated employees
‘Committed to excellence’
• CORPORATE MISSION “As a Symbol of National Pride, We Aspire to be a Choice
Airline, Operating Profitably on Modern Commercial concepts and Capable of Competing with the Best in the International as well as Domestic markets.”
• VALUES
SWOT Analysis
•Strengths
1. Leading Market Position 2. Brand Recognition 3. Superior Operating Structure
4. Network Presence 5. Hub airport at Karachi
Opportunities
Having the maximum route and fleet
Growing demand for low cost airlines
Customer loyalty
Shifting customer needs
5Industry Recovery
Weaknesses
1. Formulation of Govt. Rules
2. High dependence on Passenger . …Revenues 2. Debt
3. Reliance on Oil Prices
Threats
1. High Interest Rates 2. Accidents
3. Strong Competition by Air-blue4. Interest and foreign currency exchange rates 5. Decline in airline industry
Internal FactorsInternal Factors External FactorsExternal Factors
PEST Analysis
Political
1Increased Competition (Deregulation of airline industry)
2Political Stability
Increased Investment Opportunity
Social
1Greater Customer Awareness
2Increased Entertainment Spending
Technology Averse Customers
Economical
1Improved Purchasing Power
2Demand Value-for-Money
Soaring Oil Prices
4Reduced Ticket Prices
Technological
1In-flight Entertainment
2E-ticketing (SABRE System)
Automated (Self) Check-in
SMS Services
Market Segmentation of PIA
Demographic Segmentation of PIA:• Income Segmentation• Occupation Segmentation
Behavioral Segmentation:• Occasion Segmentation.
• Hajj’s Occasion.• Eid’s Occasion.• New Years’ Occasion.• Loyalty Status.
Geographic Segmentation• Both segments domestic and international.
Psychographic Segmentation of PIA: • Social Class
• Tourists• Religious Travels• Pakistani Expatriates
Market Segmentation of PIA
• Demographic Segmentation • Income Segmentation -----audience who falls under
the category of upper and upper middle class.
• Occupation Segmentation ----- working class and business class.
• Geographic Segmentation • Domestic Regions ----- people within the country.
• International Regions ----- people residing outside the country.
Targeting Strategy of PIA
Print Ad
Targeting Strategy of PIA
• Behavioral Segmentation • Occasion Based
• Hajj’s Occasion ----- people going to perform Hajj.
• Eid’s Occasion ----- people within the country and outside the country to get together with their families on Eid Occasions.
• New Years’ Occasion -----people coming back to Pakistan from different countries or moving outside Pakistan to different countries
• Loyalty Status ----- all the frequent fliers of PIA
Psychographic Segmentation
• Social Class
• Tourists ----- all the tourists within and outside the country.
• Religious Travels ----- people going for or coming in for religious offering.
• Pakistani Expatriates ----- people residing outside Pakistan.
Targeting Strategy of PIA
Positioning of PIA
• Positioning by attributes.• Reliability • Speed • Safety
• Positioning by price and quality.• Introduction of Additional Low Cost Flights
• “PIA express”
• Positioning by product user.• An ambassador of Pakistan in the world.
AttributePositioning
Quality-pricePositioning
UserPositioning
Competitor Analysis
Competitive Advantages of PIA
• Reliability and safety • Best engineering facilities.• Best trained pilots.• National flag carrier.• Pakistani expatriates when step in the PIA plane they get they
homely feelings because of the national airline which plays a role of ambassador.
• High linkage to the remote areas of Pakistan.• State of art technologies and highly equipped engineering.
Differentiation• Competitive Moves
• PIA is having 48.4% market share internationally and 65% domestically, and PIA has the Market Leader Competitive Move in Pakistan.
• Competitor Attack Strategy
• The attack strategy of PIA against its competitor Air Blue is Flanking Attack Strategy.
Competitive Position of PIA
Existing Competitors of PIA
• PIA operates both domestically and internationally. So it has different competitors on both scales of operations.
• Domestic Competitor
• International Competitors of PIA• Thai Airline• Ethad Airways• Qatar Airways• Singapore Airline• Emirates Airline
Findings Of Research
S elec tion Of AirlineAirblue,
30%
s haheen International Airline., 10%
P IA , 60%
Selection of Airline
According to research in , 60% people utilize the services of PIA, 30% people utilize the services of airblue and only 10% people utilize the services of shaheen International Airline.
P ric e, 50%
S erv ic e, 30%
others , 20%
Reason for Selection of PIA
50% favor price30% favor services20% favor other attributes
RECOMMENDATIONS FOR PAKISTAN INTERNATIONAL AIRLINES
• Decentralization• PIA should decentralize its structure that would lead to the easy
management and increased motivation.
• Strategic Business Unit• PIA should make its different departments into Strategic Business
Unit. Every SBU should have a defined business strategy.
• Employee Empowerment PIA should make efforts towards empowering the
employees that is going to lead to more employee participation in the decision making process.
Overhead Costs PIA should also reduce its overhead costs that are it
should mange its resources: Two-Way Communication The suggestions of the employees can prove to be very
effective in improving the operations as they are the ones who manage them.
THANK YOU
Any Questions
